How do you write catchy headlines?

It’s ALL in your headline! Ever wonder why your blogs or posts are not getting any traffic or views? Doesn’t it bother you that you spend so much time writing the perfect content that you know would interest your viewers, but it’s not being read. I hate to break this to you, but if you do not have a headline that grabs their attention, your content will not even be read.

Research shows that 8 out of 10 people will read a headline, but only 2 people will continue and read the rest if not interested in your headline. This is why you should spend a little more time on writing a headline that will catch the viewers attention.

We all use social media, whether it’s Facebook, Twitter, Instagram, Google + or whatever other social media platform may interest you. When browsing these platforms, I’m sure you scroll pass many posts that just don’t catch your attention. Just like you are doing this, so are your clients.

There are many ways you can grab the viewers engagement if you just spend the time to write a headline that in layman’s terms, would spark your interest.

A great post takes a little more then a good design, photo or content. The key to having your viewer take any interest in your post or content all starts in the headline. When you are writing your headline think to yourself, would this make ME want to read this. If the answer is no, then you’re correct,  your audience will not want to read it either.

Most people spend the majority of their time writing the content, thinking this is what the reader will be interested in. While the content is what we want them to read, they will not read this if you do not pull them in. Think of the headline as the icing on the cake. Not only does this look more appealing, but to most it tastes better as well.

Check out these 5 tips that will reel viewers in:

1 – Use Descriptive Adjectives
Draw your reader in by describing something with one word that stands out. Here are some example adjectives:
  • Alluring
  • Effortless
  • Strange
  • Amazing
  • Incredible
  • Gigantic
Example: Top 3 amazing protein bites, that will power you through the day!

 

2 – Persuade with Logic
Everyone is looking for tips or ideas on how to better themselves or learn something they may not have know. It’s always good to share tips that may teach them something or they can take some knowledge from. Use words such as:
  • Reasons
  • Tips
  • Tricks
  • Secrets
  • Ideas
  • Mistakes
Example: Check out these 5 secrets to killer abs

 

3 – Use Numbers
For whatever reason, numbers work in headlines. Next time you are scrolling through your social media pages or magazines at the check out line, I guarantee you will see many headlines with numbers in them. Not only does this tell the viewer how many items you will learn or read about, it catches the eye. Not to mention, odd numbers seem to work best. I wouldn’t suggest going over 9 though, stick to an amount that works best with the topic, but do not overwhelm your audience.
Example: 7 easy tricks to writing a professional resume

 

4 – Use Trigger Words
Ask the audience a question using words such as how, why or what. By asking them a question or engaging their interest, they want to know the answer or how to do something. But try not to use a trigger word and a number to begin your headline.
Example: How to stop wasting money on food, while on the go!

 

5 – Promise Something
You want them to be intrigued and curious as to what is it that I am gaining from this article. Be bold and dare them to take interest. But remember to keep this promise, as the article needs to be related to the intriguing headline.
Example: 7 easy tips on how to get fit during your work day
Here is a quick snippet of what to use when writing your next headline:
Number or trigger word + descriptive adjective + logic + promise
 
It’s time to refocus some of your time to writing headlines and start thinking like the viewer would. After you write your headline ask yourself “Would this be something I would be interested in reading?” If the answer is no, keep plugging away.It just takes a little practice, but with the above tips you’ll be sure to be heading in the right direction.