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Digital MarketingSEOWebsite Optimization

GEO vs. SEO: Why Ranking #1 is No Longer Enough in the Age of AI Overviews

In the ever-evolving landscape of Indianapolis digital marketing, the goalposts for success have officially moved. For years, the gold standard ...

Digital MarketingHow ToPPC

Performance Max vs. Search: How to Stop Google’s AI from Wasting Your Budget

In the competitive world of Indianapolis digital marketing, the promise of “AI-powered” results is everywhere. For many local businesses, Google’s ...

ContentHow ToSEOTechnology

Human-to-AI Ratio: Finding the “Golden Balance” for E-E-A-T and Search Authority

In the current digital landscape, the internet is facing a massive surge of content. Generative AI has made it possible ...

Google AnalyticsHow To

GA4 Anomaly Detection: How to Get Notified Before a Traffic Drop Becomes a Crisis

In the world of digital marketing, there is no feeling quite as gut-wrenching as logging into your analytics dashboard on ...

BusinessWebsite DesignWordPress

Wix Studio vs. WordPress: Why Modern Brands are Returning to Open Source

In the early stages of building a brand, the “all-in-one” promise of a website builder is incredibly tempting. You need ...

BusinessUI DesignUX DesignWebsite DesignWebsite Optimization

The Predictive Website: Moving Beyond Static UX in 2026

In the early days of the web, a “good” website was simply one that loaded correctly and looked professional. We ...

SEOUX DesignWebsite DesignWebsite Optimization

The Real ROI of a Well-Designed Website

In today’s digital-first world, your website is more than an online brochure—it’s one of the most important revenue-generating tools your ...

Digital MarketingHow To

Marketing Your Website Launch: A 30-Day Promotion Plan

Launching a new website is exciting—but a strong launch doesn’t happen by accident. Even the best-looking website won’t drive traffic, ...

How ToSEOWebsite MaintenanceWebsite Optimization

How to Protect Your Website from Google Algorithm Updates

Google updates its search algorithm hundreds of times each year, with major updates occurring several times annually. While minor tweaks ...

BusinessDigital MarketingHow ToMarketing

From Clicks to Customers: Building a Full-Funnel Marketing Strategy

Many businesses focus on getting more website traffic, but traffic alone doesn’t grow your business. What really matters is how ...

the business impact of featured snippets can be significant image shows people studying search results
Digital MarketingSEOWebsite Optimization

The Business Impact of Featured Snippets (and How to Win Them)

When your business shows up at the very top of Google—above even the first organic result—you’ve landed what’s called a ...

Digital MarketingSEOWebsite MaintenanceWebsite Optimization

What Is an SEO Audit (and Why Every Business Website Needs One)?

Your website might look great on the surface, but if it isn’t performing well in search results, you could be ...