Wouldn’t you love your company to stand out from your competition? Other than providing excellent products or services, the best way to stand out is BRANDING. No I’m not talking about branding people with an iron. I’m talking about Branding, the promotion of a particular product or company by means of advertising and distinctive design. I’m a visual person so check out Nextfly’s branding package as an example.

branding-package

Now, you might be thinking to yourself “that’s great, but where do I begin?”

Here is my prioritized list:

  1. Logo
  2. Website
  3. Business Cards and Print Media
  4. Social Media Channels
  5. Vehicle Wrap

I think the first step to creating a solid brand is to come up with a logo. Everything is built around your logo so having an eye-catching, easy-to-read logo is key. You can’t make chicken salad out of chicken crap. If your logo is crap then your website, business cards and everything else is going to have a crappy logo on it. A professional will be able to provide you with the right file formats and will be able to provide you with different arrangements of your logo. Just do it right and hire a professional.

Once you have a professional logo, the next step is your website. If you are thinking, “I know a guy whose son knows how to work a computer. I’ll reach out to him to see if he can build my company website.” DON’T DO IT, It never works out. Working with a website company like us, we put a lot of thought on how we are going to design and develop your website. The conversation will include color choices, fonts and design elements, etc. As we design your website, we are basically laying out a design that can be carried on into your business cards, social media channels and vehicle wraps. This is what I call a cohesive brand identity and this can be achieved from a custom designed website.

website

Next up is business cards and now isn’t the time to get cheap. Branding is all about impressing people and a cheap business card with the ink coming off doesn’t impress anyone. We can use a lot of the design elements from the website to come up with the business card design. Imagine your business card sitting next to a potential client’s computer and they decide to check out your website. It would be striking to see the cohesive design of the two side by side.

A big part of branding is to get in front of potential clients. The majority of those clients are on social media. So keep carrying through that cohesive brand identity.

To put the icing on the cake, I think a vehicle wrap really allows your brand to be seen.  We get compliments all the time on our vehicle wrap. We take it to golf outings, networking events and use it to run sales appointments. It’s just another way to get people to connect with your brand and it’s impressive.

Eye4-Branding-Package

We would love the opportunity to help you achieve the cohesive brand identity you are striving for. We have a Branding Package that is less than you might think so reach out now to get started so that you can make a great impression.