An internet presence means good business for increasing profit and brand recognition

“Giving my business a presence on the Web was the best move I ever made.” You’ll find this kind of statement often featured in advertising by internet technology companies who have assembled a variety of good-looking models to resemble their own satisfied customers. And they definitely look good. The models representing business owners we see […]

Business website design is not a one-shot deal

Keeping your business website updated and  operating efficiently is crucial to establishing a solid, profitable presence online. You don’t stick a website on the side of the Information Superhighway (the good ol’ Web to you and me) like it’s a billboard and expect it to promote your business in an actively profitable way. And yet, […]

Homespun business websites need professional edge to compete

Seems everybody has a son, a brother, cousin or nephew who builds  websites on the side. When these relatives design a website for a business or an organization, the owners of these sites think it’s “good enough” as-is.  Especially in those instances that someone from a professional web design firm contacts them about updating their […]

Expert web design requires just that…an expert

“A little knowledge is a dangerous thing.”  ~ Alexander Pope Last year, I undertook what I thought would be a fun and easy project.  I took on the task of putting together a subject-specific website for a family member trying to win a little contest at his workplace. Entrants only had to write a convincing, […]

Web design basics: Your best Internet customers tend to be finicky shoppers

Business owners frequently chit-chat socially about their websites and brag about how their sites are getting a huge amount of traffic. Hits are great, but the real question is:  How well are those visitor numbers converting to actual sales? Especially when it comes to Internet savvy and professional bargain-hunting website customers like “moi.” We are […]

Web Design Basics: How clean is your internet “laundry” for launching your website?

You’re busy working with your website designer, discussing graphics, working on your page content and navigation, deciphering your site’s all-important keywords for search engine success. As a result of considerable planning and decision-making, you’re now focused on launching a magnificent sales-generating website to represent your business online. Your web design company has certainly performed enough […]

Website design basics: Keywords and keyword phrases can make or break your site

Websites. Everybody these days seems to have one whether it’s for a business, an organization, an affiliation with a sports or political team.  Maybe a hopeful Ebay-like auction or a money-making Google pay-per-click website. You name it, they’re out there. Some of these websites are home-spun do-it-yourself websites created for free from an online instant […]