Have you ever been to a website that didn’t have the best imagery?
The images were pixelated; the exposure wasn’t properly set so the images seemed dull and boring. According to data by Tony Haile of Chartbeat, 55% of visitors spend fewer than 15 seconds on a website. This means you have 15 seconds to put your best foot forward.
Photography is easier for your eyes to ingest than words, so take advantage of these 15 seconds by using imagery that is compelling to the viewer. Capture your audience and their attention right off the bat with appealing and captivating imagery so that they want to invest in reading the content of your page. Think of what draws you into a page or a post on a social media platform. It is usually a photograph that you first notice, not the content.
Here are the top 3 ways to improve the photographs on your site.
- Hire a photographer – This in my opinion is the best option. Your site will have unique, custom photographs, which means you; don’t have to worry about another site having the same stock images. You can take care of all the imagery on your site in one swoop (headshots, product shots, facility and banner images) If you hire a photographer for a day you can probably get 50 different images to use on your site which will keep it fresh and professional. The photographer will handle all the technical exposure settings and will also provide you with edited/finalized images. Another benefit is that you can request full rights to the images so that you can not only use them online, but you can use them in any print collateral you may need.
- Take the photographs yourself – If budget is the issue or you have a lot of products to shoot, taking the photographs yourself might be the best for you and your website. An entry to mid-level DSLR with a few lenses would be a great start. Don’t forget to invest in some photography software. One of the best and easiest to use is Lightroom. This software will allow you to organize your images and fix some basic exposure settings. Lighting is everything when it comes to photography. Natural light is ideal, but if you don’t have access to natural light then I suggest using a soft-box with continuous, fluorescent light. This lighting set up is the easiest to use and most affordable so that’s the route I suggest.
- Stock photography – Stock photography is another option. This option is convenient but has some limitations. The images can become very pricey if you need multiple photographs and you may also need to sign up for a subscription for certain site. Other website/companies will be using the same images and you will have some copyright restrictions. However, if time and convenience is an issue this is a great option.
If you are looking to catch the attention of your customers within 15 seconds, try one of the three suggestions above and you will have them hooked. Contact us today to learn how we can help set your website apart from the rest. We look forward to hearing from you.