How to Choose the Best Keywords for Your Google Adwords Campaign

Posted by
Brett Beck

A good place to start with search engine marketing is the use of keywords and this Columbus web design company will show you how to choose the best keywords.

Launching an AdWords search campaign can be an exhilarating process leaving you excited, anxious, scared, and hopeful all at the same time. You need to make sure you get the right keywords that pay off the time and effort up to the point of clicking the ‘enable’ button.

Keywords are the foundation of Adwords campaign.  They can be defined as the ideas and topics that define what your content is about. This is why it is so important to get them right.

Here are a few things that can help you choose the best keywords for your business.

Give Out Specific Offers

Paid ads work best when they are specific and relevant. It naturally follows that when you’re running an Adwords campaign, it’s best to focus on a single product or service. This allows you to be specific on your offer, and relevant to a subset of potential customers.

Concentrating your focus on a single product or service allows you to create a landing page that’s highly targeted which means you’ll get a better conversion rate out of your Adwords traffic. If you want to promote more than one product or service, just run a separate campaign for each product.

Keyword Tools

There are many software tools out there available to assist you in finding the best keywords for your campaign or website. Google Keyword Planner is currently the most popular one. It is a combination of 2 tools – Google keyword tool and AdWords traffic estimator for the relevant keywords used.

These tools generate keyword ideas and bid estimations that can help you plan your marketing strategy.  Using them, you can search for keyword and ad group ideas, see how a list of keywords might perform, and even combine keyword lists to create new ones. They also help you to analyse the performance of keywords and AdWords.

Grouping Keywords

When looking for the perfect keywords, you will always be struggling with the problem of choosing between ‘too broad’ or ‘too long’. Short keyword phrases (those between two to four words) are often too broad and can bring a lot of irrelevant visitors your way that will not transform into conversions.

Compared to them, keywords containing five or more words are very highly relevant as your viewers will find exactly what they were looking for. Though these are sure to turn into conversions, they might hurt your quality scores since they are not searched as often.

The ideal thing to do is to use a mix of highly relevant short and long term keyword phrases. This will ensure traffic as well as conversions. However, be wary of stuffing keywords into your post and not including any high quality content. That won’t get you anywhere.

In conclusion, it is important to remember to make your website all about user experience. Your site will fare well if your audience is happy. Think like your potential customers, understand what they want and implement it into your business.

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