Harnessing the power of social media
Have you ever heard of the game 6 degrees of Kevin Bacon? It’s actually kind of fun! If you are a movie buff, you can link any actor back to a movie starring Kevin Bacon in less than 6 moves. The same rules apply in our business lives. According to Wikipedia, the theory known as “six degrees of separation” states that everything is 6 or fewer steps away by way of introduction from any other person in the world. If you are not connecting your business through social media, you may be missing out on the introductions you need to succeed!
I have compiled a list of helpful and effective methods to promote your business using the power of social media.
Your Company’s Website – This is the most important of all the tools you have when networking your business through social media. Your goal is to drive traffic to this website and get as many eyes on it as possible. Your website should have an aesthetically pleasing look and should be easy to navigate. We run a Columbus Web Design company. We spend hours each week creating beautiful content that encourages people to visit our site. We then use all the social media avenues at our disposal to encourage readers to click. Your homepage should clearly display the mission of your business. Making a great impression on your visitors is key.
LinkedIn – We believe that LinkedIn is easily the most powerful business-networking tool online. Our web design company devotes time each week to making new connections. Remember, if you are 6 introductions away from anyone in the world; why not make your network as big as possible? Anytime that you may need to speak with someone directly, chances are that you will already know someone who knows that person. You will easily be able to reach out for an introduction. You can also publish your company’s updates on LinkedIn and encourage viewers to like and follow your company.
Facebook – Does your company already have a Facebook page? If not, create one immediately. It’s a very simple process and an easy way to promote your business for free. Facebook also offers very affordable advertising. You can simply set a small daily budget and Facebook will promote your business to viewers even outside of your network. You will also want to publish your company’s updates on Facebook. Tying in social media to your website is an easy way to update across multiple channels simultaneously. If you would like a consultation on how to set this up, our company does if for businesses every week and we would love to speak with you. Also, don’t be ashamed to promote your business to friends and family via your personal Facebook account. Your friends and family are often the most eager to share your business with their networks.
Google Adwords – Adwords really goes beyond social media but we felt it an important factor to mention. Using this product, you can catapult your business to the top of the search results when people are shopping online. You can also set a daily budget here and promote your business at an affordable rate. Our Columbus Web Design business sets these adds up for clients every week. We make sure that not only are your adds getting noticed, they will be at the very top of the add section.
Yelp – This is a great way to make sure your business and location are getting noticed. Setting this up is simple, go to Yelp, find your business and make sure your information is up to date.
Twitter – People love to tweet! Make sure your twitter feed is tied into your website.
Blogging – Would you like to have a central location that hits all of these avenues at the same time? It’s something that we do for clients every week. We can integrate all of your social media accounts into one central location and ensure that you can promote your business fast and effectively.
There are many other social media outlets out there but these are the ones that we feel most important when promoting your business online. Updating your website with rich content and promoting it to the masses is a key factor to the success of your business today. At NEXTFLY, we specialize in Web Design, SEO and Marketing. If you would like to learn more about promoting your business using social media, we are happy to help. You can email us directly at [email protected].
All the best!