Logo design could be the most important part to a business’s brand and image. A logo pretty much identifies a product or business. A logo is an identity and isn’t there to explain anything. A company’s logo shouldn’t have to describe the business but should be a memorable and recognizable identity.
An effective logo is simple and practical. It should stick in someone’s memory and know the underlying meaning. You want to have a logo that is ‘future-proof’ and be effective for a very long time. Whatever design a logo is, it needs to be versatile to be effective so it can be used on whatever you want to use your logo on like web, prints, apps, etc.
We at NEXTFLY Columbus Web Design have over 15 years of experience in helping create logo designs for our clients. We speak with the prospective client and get a understanding and feel of what they are trying to accomplish and what their brand reflects and incorporate those ideas into the logo design process.
Simpler is better, just take a minute and think of logos of successful companies like Target, CBS, Nike and so on. The thing they all have in common is a simple yet perfect logo that is burned into most people’s memory. Anytime you see it, you know exactly what company it is and what they offer.
Our logo process begins with a quick questionnaire to get some perspective of what ideas and pertinent information you would like our graphic designers to take into account when they start the design process.
Our design team will begin brainstorming and sketching ideas for your logo. This by no means is an easy task, your company’s image and what people will perceive when they see your logo is probably the most important branding image that a new client or customer sees. We want to make sure we get it right!
Our design team will mockup 5 High Resolution images for you to look over and pick the one that feels right with regards to your company’s image. You can do up to 5 revisions if needed.
Ok, the hard part is done. Now you can take the final logo design and implement it into any print or media you desire and get your name out there!
Give us a call, fill out the contact form or send an email to [email protected] with any questions or concerns you have for your upcoming website project and we’ll be happy give you advice and answer any questions.
Business Development Manager
NEXTFLY Columbus Web Design