Website Design: Are You Using the Right Color?

Posted by
Brett Beck

While designing a business website, people like to go all-out on the site layout, images, CTA buttons, copy, and even how the Contact Us page looks like. Do you pay equal attention to the color? This Columbus Web Design company understands how color plays a major role in efficient website development.

Do you realize that difference between right and wrong colors can translate into success or failure of your brand’s message? Let’s talk about how to make sure you pick the right colors for your web design.

Color Psychology

There is actually a particular part of psychology that talks about how colors affect the human behavior. Take yourself for example; you must visit hundreds of websites for different purposes. You can immediately if the web design colors seem just “wrong” or “clashing”. On the other hand, when you do like a website, you won’t even notice (consciously) that it’s because their color scheme is beautiful.

That’s because we asses color on a more subconscious level. It influences people in slight ways.

Your Brand and the Color

Most websites, at least the successful ones, use only two primary colors out of which one is dominant and other is less-in-the-face. Though, in some cases websites can also go for three primary colors.

Whatever you might choose, remember the rule – all the colors must be related to your brand.

The dominating color must be the one that people generally associate with your business logo and brand. This makes them easily identify your brand and relate to it. As for the secondary colors, choose something that balances nicely with the primary tone.

To give you a more accurate picture, see this:

  • Favorite colors of Women – Purple, Green, and Blue
  • Favorite colors of Men – Black, Green, and Blue
  • Least favorite colors of Women – Brown, Gray, and Orange
  • Least favorite colors of Men – Brown, Purple, and Orange

No, we did not make this up; plenty of research has been done to identify the favorite and least favorite colors of the audience.

Best Color is Blue

You probably already knew this. Blue is by far the most popular color and that’s because people associate it with trustworthiness and genuine.

But if your brand colors do not include Blue, you can still use it around your products, reviews, ad copies, and testimonials.

And while you’re at it, avoid using the least favorite colors depending on which gender you’re targeting. Since brown and orange are commonly disliked, avoid using them altogether. Instead focus on the favorite colors. Just using one favorite color in a shadow accent to the headline or even the site boarder can make a huge difference.

Black in In

Black color has been widely associated with “classic”, “timeless”, “luxury”, and “wealth”. This color adds a nice touch of sophistication, if that’s what you’re looking for.

Complicated Yellow

On one hand, some people think it’s a “happy” color, while some associate it with warnings as yellow is so frequently used in traffic lights and warning sign posts. This can get a little tricky, but if you have to use it, make sure to not go overboard. Use little touches of yellow here and there, just enough to attract the attention.

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