Are You Up To Date With Your Content Marketing Strategy?

Written by
Kelly Kenders

At NEXTFLY, we are an Indianapolis Digital Marketing company that develops plans and strategies to increase engagement for our clients. One of the most important strategies that we apply to our own company is Content Marketing. Most people in the SEO world has heard that “Content is King”. This is true, however “Fresh, Relevant Content” is even more valuable when promoting your Indianapolis company.

What is Content Marketing? 

For example, let’s say you are a nutrition company who has noticed that your traffic has been declining and leads are not piling up. You decide to focus on Content Marketing to gain a larger audience. First you write a few blogs on “Healthy Lifestyle Eating Habits” and “Top 5 Foods That Bring Your Body Energy” and so on. You next optimize these blogs with keywords and give people tips in each. These posts start to rank on Google searches because of keywords and people begin to read them. These viewers start to return to your website to learn more ways to get fit and eat healthy. Eventually, some of these people will start to earn your trust and contact you to learn more and begin to utilize your products and services. This a great example of what content marketing can do for you.

Here are 5 Tips on How to Create an Effective Content Marketing Strategy

What is Your Goal? When building any strategy, you need to have your end goal in mind. Why are you interested in a content marketing plan? What is the end result that you would like to achieve? What product/service are you focusing on? Know your goals before you begin thinking about a plan, so the plan can be effectively developed according to those.

Who is Your Target Audience? To reach your end goal, you will need to determine whom your content will be targeted to. This is important to ensure that you are writing and developing content for people who are interested in your products/services. This is also essential for start-ups as well. Providing content that your clients will find useful, will not only engage them, but also draw them back for other products/services. 

If you have already targeted an audience and are not seeing results, this is where a remarketing strategy would take place. Looking at the analytics of your site and data can help assist in finding out who is searching and what pages/posts are driving in the most traffic. And what areas need to be improved upon. 

What Content You Will Produce? If you are trying to push certain products and or services, make a list of relevant terms that you are aiming to be viewed for in a keyword search. Ensure these are terms that your user is searching. Keep in mind, what you think the viewers are searching for, may not always be the case. Therefore, it is best to have an expert perform a data search on the keywords that you choose.

What Type of Content Will Your Write/Create? Will you be writing content pages with optimized keywords, blogs, vlogs, designing infographics, creating videos, podcasts and or webinars? There are many more content formats, but whatever way you chose to produce it, learn about each area to ensure you are using the correct ones for your business.

How Often Should You Post? This is all part of the marketing strategy that you decide to put into affect. It is important to publish relevant content at least once a week. If you want to be more aggressive and potentially see faster results, producing more content would be a more effective idea. Whether this is writing optimized content page or blogs, Google likes fresh content being produced often.

This may all seem foreign to you since this is not your specialty, but the great news is, this is where we strive. Producing hundreds of Digital Marketing Strategies for our clients is our forte. We have a proven track record on increasing sales leads and traffic to our client’s websites. With your ideas and ours expertise, we can create a strategy within your budget and achieve your goals. Contact us to get started today!

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