Regardless of the industry you represent, it’s essential to understand how to grow your new business and establish an online presence to build your reputation. Before you launch a brand new website, here are some points to consider that will save you a lot of time in the future while trying to reach out to an audience.
Define Your Mission and Purpose
What do you want to accomplish with your website? Do you want to sell products/services, or share your knowledge about a certain topic? Having an objective for your site will help you decide the right name for your website as well as know who the right audience is.
Choose a Name that Fits
This is easier said than done. While you want to choose a name that is relevant and represents your brand the best, you don’t want it to be too long or too complicated. Choose something that people will easily remember.
Register Your Domain
Obviously, choosing the “.com” domain is more preferable than anything else, especially if you’re trying to appear professional and seriously committed.
Register on Social Media Platforms
This is also crucial, thanks to the ever-growing popularity of social media channels as digital marketing tools. Create official pages for your website on Facebook, Instagram, Twitter, Pinterest, Tumblr, and Vine to build a follower base. This also offers a great chance to let the potential and existing customers know the latest updates regarding your business website.
Consider Other Search Engines Too
Submit your websites to Yahoo!, and Bing in addition to Google. This improves your search engine rankings in a big way while also building a great reputation for your site.
How About Online Advertising
Consider investing in an online advertising option to reach a wider audience online. There are many ways you can do this; advertise your business on popular relevant websites and blogs; launch Facebook Ads campaigns, etc. Facebook Ads are one of the best online advertising tools out there with access to hundreds of millions of users and surprisingly low-cost campaigns.
Connect with Your Audience
It is important to let your audience see you as a living, breathing, and likable persona. Connect with them on social media platforms; answer their questions candidly; host contests and giveaways. There are a million ways you can build a loyal follower base online. Just be yourself and be serious about genuinely helping your customers.
This goes both ways. Seek opportunities to guest post on popular blogs and websites to build credibility and authority online. When you share truly useful advice with the users of an already established blog/website, those users and potential customers start to trust your name.
Also, offer guest blog posting opportunities to your customers, followers, and interest writers. Use social media to let people know that you’re open to publishing guest posts on your blog. This is a great way to connect with people and grow your website.
Which tip did you like best? If there is any tip we didn’t include here and that helped you grow your website drastically, let us know in the comments below!