Which is worst? A slow, gradual decline in traffic, or a sharp, abrupt one? As an experienced digital marketing and SEO company, we would like to say the slow decline is the worst.
Allow me to expand on that. At the risk of sounding clichéd, it’s like the classic ‘frog in the pot’ paradox. You put a frog in a pot of boiling water, and it will jump out immediately. On the other hand, when you put a frog in cold water, and slowly bring it to a boil, the frog wouldn’t even notice the difference and boil to death.
If you noticed a sudden fast decline in traffic, the cause will be either a change in Google algorithm or something else that can be easily determined by a site-wide audit.
But if you are noticing a slow dip in your site traffic, there could be more to it than what meets the eye.
New Players in the Market
It’s not you, it’s them. Maybe you failed to notice the new competition that is advancing rather quickly. Sometimes, when you niche is too particular, it’s easy for a new site to consider you their competition and do their best to poach your traffic. If they are good at catching the attention of audience (your audience), it’s safe to say they are the reason behind your declining traffic.
What you need to do is get back in the game by turning up the volume on your advertising and content marketing campaigns.
A Bunch of Your Links Disappeared
Sometimes, a website that hosted your links can simply go out of business; they just disappear. Since links are extremely crucial for a strong SEO profile, this is bound to affect your overall traffic. There’s nothing you can do about those disappeared links.
What you can do is find similar websites and replace those links.
You Cut Down on the Content
Publishing new content on a regular basis is no joke. Maybe you decided that the time and money it took to churn out new posts every week is not worth it. So you stopped publishing 2-3 times a week.
What happens next is not an immediate result. You might not even make the connection at first. But in 99% of cases, less blog posts means less site traffic.
If you still want to limit the number of posts you publish, you need to ramp up their quality and promotion.
You Think Content Promotion is Not Worth It
Speaking of promotion, you might ask yourself “what good it’s doing me?” Let us enlighten you. Promotion of your content brings you new site visitors and widens your reader base. If you have stopped posting new updates on Facebook, Twitter, or other social media because you simply don’t have the time…that’s going to come back and bite you. Or your traffic, so to speak.
Other than the above mentioned reasons, there could be more, like you lessened your ad campaign budget, or your site has broken internal links due to change in site structure. Run a thorough check of these elements and you will find the culprit.