Okay, so you have a great looking website, and now you want to ramp up your online marketing. I’m sure you’ve heard of Google AdWords and some of you might have even heard about Organic SEO (Search Engine Optimization). But, do you know the difference between the two and how to use them together to drive the most leads to your site?
First, let’s talk a little about Google AdWords. AdWords is a service provided by Google that allows businesses to display their ads in, at the top and right of a Google Search Page. This is the space you are paying for with Google AdWords.
“Ads in the top position have been observed to get 10 times as many clicks as side-position ads.” (Practical Ecommerce) So it makes sense to do your best to get into that top section. Google AdWords works by specifying key terms (that you want to show up for when someone is performing a Google search) and setting a budget. You only have to pay whenever someone clicks on the ad. This is known as cost-per-click advertising (CPC). You may be asking yourself, “but how do we get the most out of our budget?” That’s where we come in. We have a one time set-up fee where we get you set up on a Google AdWords campaign so you don’t have to figure out the secrets and tricks that we already know about. You tell us your monthly budget and we set everything up and Google will bill you directly each month.
Most web and marketing companies will not only have a set-up fee but they will also take a portion of your monthly budget to manage your campaign. That’s not the case with us. Google AdWords is a great lead generator if you use it wisely. I like to tell my clients that this is a short-term marketing strategy. If you want to grab some leads during a slow month or a month that you know people are searching for your product or service, let’s flip the AdWord switch on!
Now a more long-term strategy is Organic SEO. “70-80% of users ignore the paid ads, and only focus on the organic results.” (Search Engine Land) This is where I suggest you invest your time and money. There are a lot of factors that determine where you rank in Organic SEO and we have an on-site SEO package that tackles a lot of these for you. We like to say that this is the foundation for good SEO, but content is the major ongoing factor. Continuously putting out new content (blogs, pages, etc) really helps Google understand that your company is relevant and important. Google rewards content!
Organic SEO is very similar to AdWords in that fact that you are trying to rank for certain key terms. However, once you rank for a certain key term in an organic search we move onto the next key term you want to show up for. This ongoing strategy allows you to rank for all kinds of relevant key terms your potential customers are searching for. We have a monthly SEO retainer in which we help build an ongoing SEO strategy with you.
Now think about this: imagine someone searched for your product and you not only show up in the top 3 paid spots, but you show up in the local organic search and the organic search section. You would be dominating your competition and would be generating a ton of leads! Who wouldn’t want that?! Let us help you build an online marketing strategy so that you can dominate! Contact us today!