Who is up for a new type of social media marketing?

Written by
Jason Rasnake

If you have started a Facebook marketing campaign to promote your business it is important that you know the direction of Facebook marketing trends and stay on top of the game! Facebook Pixel is a tool that allows you to track visitors from your website and then target those interested visitors through their Facebook feed. The main purpose of marketing is to get your name out there to ideal clients and clients that have interest in what you are providing. What better way to do that then by keeping track of visitors to your site and then reminding them about you and business offerings?

“You are marketing to your perfect market!”

If you have shopped on Amazon, Orvis, etc… in the past 6 months and you have a Facebook account, you have probably already seen this marketing in action. Now, you can market like the big corporations through Facebook and it does not have to be super expensive. 

If you are like me, I think about a purchase before I pull the trigger on it. This typically causes me to forget about it and never end up buying or signing up for the thing I was interested in. Having those things pop up in my Facebook feed to remind me about them forces me to go over that decision again and it reminds me that I may want to get that fruit infused water bottle. Yes, I have now purchased 3 of them!

Pixel marketing is not only for bringing awareness to your brand, it also helps you track where your interested viewer is going on your site. If you are also running Facebook campaigns, it will make those campaigns more successful. It will also track your campaign leads, if you are selling items, it will let you know how many items you sold from that campaign.

We have found by running Pixel Marketing ourselves, that setting this up gives you a buy 1, get 1 free with social media platforms. Since Facebook owns Instagram, your ads will also appear on it as well. We even found our add on the very popular media and entertainment company, Mashable!

I have been asked, “Don’t you think that is just creepy that we are tracking viewers?” My reply to that is this, you are not tracking anyone, Facebook is already doing this and within a couple of years (if that long) this will be the new norm of marketing!  It is not like you are watching them through their computer or doing anything invasive. You are simply monitoring your own site by adding a line of code which tells you when a Facebook member visits your site. If you use Linkedin, it is no different! If someone views your profile, you get a notification that person viewed your profile. NO CREEPINESS! Also, the user can opt out of this  by simply logging out of Facebook. Tracking a Facebook user only works if the user is logged into their Facebook account at the time!

Now more than ever, your client-base is on social media! There are over 1.79 billion active users on Facebook and this is still growing. You need to be taking advantage of this!

Feel free to give us a call if you are interested and we can help you get set up!

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