Business website design is not a one-shot deal
Keeping your business website updated and operating efficiently is crucial to establishing a solid, profitable presence online. You don’t stick a website on the side of the Information Superhighway (the good ol’ Web to you and me) like it’s a billboard and expect it to promote your business in an actively profitable way. And yet, […]
Homespun business websites need professional edge to compete
Seems everybody has a son, a brother, cousin or nephew who builds websites on the side. When these relatives design a website for a business or an organization, the owners of these sites think it’s “good enough” as-is. Especially in those instances that someone from a professional web design firm contacts them about updating their […]
Evaluate your own business website by – shhh! – secretly shopping your competition
Every year I do something many of my website colleagues think is a little crazy. I visit the websites of my competitors and I crawl over them at a painstaking pace. I study and privately critique every little nook and cranny on those websites. Then I make purchases from them. Sometimes those purchases are extremely […]
Expert web design requires just that…an expert
“A little knowledge is a dangerous thing.” ~ Alexander Pope Last year, I undertook what I thought would be a fun and easy project. I took on the task of putting together a subject-specific website for a family member trying to win a little contest at his workplace. Entrants only had to write a convincing, […]
Web design basics: Your best Internet customers tend to be finicky shoppers
Business owners frequently chit-chat socially about their websites and brag about how their sites are getting a huge amount of traffic. Hits are great, but the real question is: How well are those visitor numbers converting to actual sales? Especially when it comes to Internet savvy and professional bargain-hunting website customers like “moi.” We are […]
Web Design Basics: How clean is your internet “laundry” for launching your website?
You’re busy working with your website designer, discussing graphics, working on your page content and navigation, deciphering your site’s all-important keywords for search engine success. As a result of considerable planning and decision-making, you’re now focused on launching a magnificent sales-generating website to represent your business online. Your web design company has certainly performed enough […]
Website design basics: Keywords and keyword phrases can make or break your site
Websites. Everybody these days seems to have one whether it’s for a business, an organization, an affiliation with a sports or political team. Maybe a hopeful Ebay-like auction or a money-making Google pay-per-click website. You name it, they’re out there. Some of these websites are home-spun do-it-yourself websites created for free from an online instant […]
Small town businesses needs a ‘big city’ web design approach
Why would businesses in a town the size of Duluth, Minnesota (population 85,000 according to its 2007 census estimate) need a big-city Nextfly approach when they have companies in their own communities to build websites for them? It might seem illogical. What would a big-city web design company possibly know about business in a smaller […]