With thousands of blog posts online and millions of articles getting published every second, it’s hard to choose the right blog post topic for your audience.

There are a lot of factors that must be considered while choosing a topic that is interesting and profitable for your audience. The public interest, longevity and the topic knowledge must be taken care of in the article.

Your competitors must always be in your mind, and your content must be more engaging, better and different from them.

We at Phoenix web design company will guide you about the topics that must be chosen to achieve those goals and how to have a wide range of ideas related to the content.

Let’s discuss the goals of your blog.

Blog Goals

You should have created a blog on your personal website, the company’s website or for your project because you wish to:

  • Attract a typical audience – your target audience.
  • Capture the amplification and attention of some specific kind of influencers with the aim of growing the audience.
  • Get a high SERP ranking to grow authority and the rank of the website.
  • Inspire some loyalty and likeability from the readers.
  • Encourage the audience to take some necessary action like buying your product, signing up for email, or some other profitable action.

The blog topic must be such that aims to achieve the goals of your company and meeting the target. You must keep your goal in mind while choosing the topic for your blog.

4 Ways to Select the Right Topic for Blog Post

1.    Identify Target Audience

The best blog topics are the ones that are best for your audience. Nothing is more essential, critical and important than knowing your audience. The longer you write a blog, the better you will understand your audience. Always listen to your audience and respond to them so that you get to know your target audience.

2.    Make Relevance

Always make relevancy focused on the audience.

The relevancy weighs more than popularity so make the content relevant to your audience. Identify the interest of your audience, the issues they are facing, and the challenges they try to overcome.

Relevancy must be focused on niche so make sure the niche is narrower so that you may develop and define the relevancy. It should also be focused on the objectives of your company. The topic must fall within the parameters of niche.

3.    Locate a Blog to Steal

Here is a famous saying, “Great artist steal, Good artists copy.”

Pick some outstanding topics from a blog that is already doing great but do not copy the content. Create a list of blogs you like and then repurpose them on the basis of the niche of your blog.

4.    Take help from Content Tools 

Leverage towards helpful tools to create your content like BuzzSumo. You can discover some trending and popular topics from these tools relevant to your business.

Do some digging to look for awesome topics; a little research goes a long way. And as they say, practice makes a man (or woman!) perfect, so keep writing!