Research has shown that loyal customers are worth up to 10 times as much as their first purchase. New businesses are sprouting up every other day and product information, reviews, and access to competitors is just a click away.
Building loyalty among your customer base is now more important than ever before.
We have compiled a small list of all the things you can do to foster loyalty among your customers.
Communication is the Key
Regular communication with your consumers is a great way for you to pass along important information and to keep you fresh in their minds.
The best way to do this is through social media. All web development companies will recommend your company to have an account on all popular social media platforms relevant to your customer base.
It is important to not just use these platforms solely to promote and sell yourself but to try and form a genuine connection with your existing and potential customers.
Another route to communication is one on one. For this, you will need to keep an updated database of your existing customers with certain important details like their email address, mailing address, phone numbers, birthdays and anniversaries. Use this information to congratulate them on their special days or wish them happy holidays.
Perks for Customers
Why would your consumers stick with monotony if they can go out and buy something new and exciting every time? This is where you need to assess what can you bring to the table besides your products and services?
Customers love getting an extra something. Whether it’s your customer’s first purchase from your company or the 50th, you need to do something to show your gratitude for them having chosen you.
When you make your customers feel valued and celebrated every time they come to you, it will inevitably make you stand out from your competitors.
You will need to come up with a good loyalty program that rewards your consumers in direct proportion to how invested they are in you. Your perks can include anything from free samples to discount coupons to special meet and greets to gift baskets.
Word of mouth is the best way to market your company. Once the sale is complete there is very little incentive and no reason for your consumer to tell their friends and family about your brand.
This why having a referral program can be extremely beneficial for your business and help build customer loyalty.
You can have a lot of positive reviews online but nothing beats a solid recommendation from a friend. It gains you new customers and increases the likeliness of your existing customer coming back to you simply because of the added bonus you’ve given them. It gives your customers incentive to do business with you on a more frequent basis.
81% of companies, including this Phoenix web design company, with strong capabilities and competencies for delivering an excellent customer experience are outperforming their competition, will you be among them?