Mythbusters! Do You Believe in These Web Design Fables?
Myths are fun to indulge in when it’s 2 in the morning and you are in the middle of nowhere. But when it comes to business, they can cause you potential loss of profits. Here are a few web design myths to watch out for.
It’s all About the Looks
Just because it’s got the word design in it, doesn’t mean it only about the looks of your website. While aesthetics is the central part of designing a quality website, it takes more than just a great design to attract and retain visitors to your site.
What your website essentially needs to do is give your users whatever they are looking for. Functionality, user interface, and useful information are all essential parts here.
Updates aren’t necessary
The process of creating a website is ongoing. In order to stay relevant you need to keep updating, innovating and expanding. You need to keep integrating new ideas and concepts into the design.
You need to keep testing changes to see what your users respond to the most. You also need to be mindful that not all trends show up on your site as it may not necessarily work for users. Make changes keeping your target audience in mind.
There’s no need for mobile compatibility
You need to let go of the idea that you don’t need mobile optimization for your website.
Today, more websites are accessed by mobiles than any other devices. This trend is not going away and will only grow with time. If you do not invest into a mobile friendly version of your website, you will miss out on a huge number of potential customers.
Negative space is Wasted Space
Negative or white space is not a waste of your space or money. All web designing companies will tell you when these are used strategically; it can actually help with conversions. It makes the important elements stand out in the user’s eye.
It helps to mold and define what your viewers should really be paying attention to while at the same time keeping the pages clean and sharp.
More Features and Choices Equal Better Design
You might be tempted to add more features and choices to your website to impress your users but it might just be doing the opposite of that. Adding too many unnecessary features can make your design pointless and your website too complicated for the viewers.
Make sure you only add appropriate and relevant features to your website to make it an optimal experience for your users.
Web Designing can be done on a Small Budget
There is a lot that goes into making a great website and you get what you pay for. For your website to show up in search results, be user friendly, showcase your products in the best way and contain high quality, engaging content, you will need to shell out some real money.
You have to like your Website
Your website does not have to match your personal taste and preferences. Your website is designed for your end users. They have to find it appealing, useful and informative.
It is a good practice to ask your existing and potential customers for feedback for areas where you can improve and diligently work on them.
Social Media Links are not Necessary
Many people will tell you linking social media accounts to your website is an unimportant, time-consuming process which will unnecessarily clutter your pages. But this is only true if you are not doing any marketing.
Linking social media accounts to your website helps in building search relevance for your business across different platforms. Adding links to your social channels from your website actually helps increase the chance that users will find your website on search engines, assisting your overall business presence online.
It is important to properly research into every aspect of your business. Your website is your biggest marketing tool and it can make or break your business. Make sure to treat it right and give it what it needs.