Well, December is officially upon us and the rest of this year will really fly by thanks to the holiday rush. Company parties, shopping, family and wrapping it is all so wonderful and wonderfully stressful at the same time. Many people look at the new year as a new start. Out with the old and in with new. New diets, new workout programs, cleaning out closets, and so much more personal and business purging.
With the new year coming up what should we do to get our business ready for the new year? Here are a few tips.
New Year New Site
Maybe it is time for your business to invest in a total website makeover if it has been more than two years, we recommend redoing your site. Your business has grown and changed over the last couple of years, and more importantly, so has the technology. Updating your site can give your company that boosts it needs, or maybe upgrading will help to make loading in products easier, adding in blogging or just updating your content and images. There are some really amazing and user-friendly systems out there today and they just keep getting better and better. Don’t wrestle around with an old dinosaur on the back end of your site. Upgrade and make your life easier and get a new beautiful look. We can talk to you about a lot of different options for whatever size business you have.
New Year No Budget
Maybe a new site is not in the budget this year and that’s totally understandable. But there are some things you can do to give your current site an upgrade. Go through your website and look at all the pages, click on all the links. You want to make sure that all of your pages are working. You probably don’t visit your own site all that often and a broken page can really affect your bounce rate and your SEO. Not only that but it just looks bad to have errors popping up to your visitors.
Check it over for grammar and punctuation mistakes as well. It is easier to see mistakes in our own writing after a bit of time has passed. If you have new images this is a great time to update those as well. Adding new images gives your site a mini facelift. Customers like seeing fresh images and content on sites, it also looks good to Google as well as you are growing your site.
If you have an online store this is a great time to go in and have some big end of the year sales and clear out some old product lines and ad new merchandise to bring new and returning customers in. Grandma sent everyone money for Christmas that is burning a hole in their pocket, help them get rid of it.
New Year New Marketing Plan
So maybe you have done all you can do to revamp your sites look for the time being. The new year is a great time to get on that new marketing campaign. If you have been considering starting an ad campaign on Google, or Facebook this is an excellent time to start. Online marketing can really jump your business to the next level and generate sales and leads like never before.
At Nextfly we are a full-service firm and we would love to talk to you and help you decide how to approach the new year. Whether you need a few small edits or a new custom website built we can take care of you. If you need help with your Marketing, Ads, SEO, Blogging, Logo Design, Content Writing or even just Web hosting. We can help make 2020 your companies’ best year yet! Give us a call today 480-630-9992