The requirement of local SEO is getting significant for mid-sized and small businesses.
How to reach the top of Local SEO? We being seasoned website design company in Phoenix are asked this question quite often. We advise that you must crush the local SEO by utilizing location data and reviews to exceed your competitor.
The combination of reviews and location data makes the real difference, so you are required to work in these two areas for outperforming your rival.
Significance of Two Factors
The importance of these factors is due to the direction Google is heading to.
Lets’ talk about location data first. When people search on their mobile phones utilizing the location information, the businesses show up including yours and the competitors.
The thing that will set apart those listings is the rankings that are set to change the game in future. Google is playing with the significance of ranking and showing the search results.
Some other factors are also important like brand authority as the search focus is based on what customers want and what the well-ranked companies are providing.
Review Management
Let’s discuss some tips to manage the reviews.
Platform Understanding
Many platforms are present where people tend to leave their reviews related to different businesses. Some of the platforms include Google and Yelp which are the basic review sites for any business. Get aware of these platforms and to those that are used in your local region and learn to use them.
Never Fake it
You must never fake the reviews at any cost. Trying to game with it is more vulnerable, and it can bounce back to you in harder ways.
The reviews must always be honest reviews. In case you fake some reviews, and you get caught then the community will ostracize you in every way possible. If the reviews you get are not up to mark, then you must work harder to make your customers satisfied.
Be Zealous
Look at your reviews on a weekly basis whether they are bad or good. You are also required to become proactive in giving a response to the criticisms and complaints along with expressing gratitude towards your customers due to their patronage. In the end, address those issues that are being repeatedly addressed to prevent it from happening again in future.
Hearten Reviews on Regular Basis
Obtain reviews regularly for this purpose. Encourage people to check in periodically that shows you are always available but also gives a better image of your business and how it is working.
On the other hand, if you are receiving reviews on a large scale then it can be looked at suspiciously especially if most of them are positive. You must not take reviews as a race yet they must be considered a long-term feature of your business.
The businesses that are dependent on local consumers for revenue, local SEO has become utterly important for them.
Crush the local SEO by utilizing location data and reviews by starting this process so that business is all ready to take much advantage of this shift regarding ranking and reviews which Google is poising to.
