SEO and Local SEO
If you have a web-based company or just any business with a website at all you have probably heard of SEO, which stands Search Engine Optimization, and if you haven’t then you need to listen up.
SEO is the process of improving your website’s ranking on search engines on the internet. So, let’s say you have a new business selling your amazing new Homemade Soaps, Type in a Google search of “homemade soap,” the websites that show up at the top (underneath the ads) are on the top of the SEO ranks. So, if you sell homemade soap and do not show up near the top or on the first few pages at all then you need to work on your SEO and work on moving up the ranks. People rarely look past the first page when searching and are definitely not going past 2 or 3. If the internet has done anything it has made us impatient, so a lengthy search is unlikely. You need to be on top, and being there will increase your sales, calls, or traffic.
SEO is its own beast, and like they say there is more than one way to peel a potato.
There are many different strategies and many areas that you attack. Some are more powerful than others and doing something once is usually not enough, your ranking requires some attention even after you get to the top…because you can fall back down. Here a few tips and strategies, and we would love for you to give us a call and we can help you devise a plan to get you on top.
One of the best strategies is to work on your local SEO. It is much easier to target a smaller audience and then work outward from there once you get some SEO steam going.
For example, try working on Phoenix Homemade Soap instead of just Homemade Soap. You will have a significantly fewer number of competitors vying for that top spot on the charts. You can even go smaller and more precise and go for Scottsdale Homemade Soap. You want a really good solid search term that is searched frequently and precise.
A few general SEO tips to consider:
- Make sure your site is easy to navigate.
- Check for broken pages or loading issues
- Remove any duplicate content
- Add metadata to your pictures (not too big)
- Mobile compatible
These are some great starting points for you to start combing through your site and improving your SEO and making a move for the top.
At Nextfly Phoenix we pride ourselves on our SEO Knowledge and capabilities and we would love to help you reach your goals and take your business to that next level. Give us a call today and let’s see how we can help.