Easy – Peasy (2): How to Audit Your Content
What does the content audit even mean? Is it really necessary? As a Phoenix web design company, we have to say – yes, a content audit is necessary if you have a business website. To understand it better, think of it as a systematic review of your inventory. With new content being produced and published […]
Using Scarcity in Marketing: Tacky or Classy?
Does the pressure influence kind of advertising still work? While some businesses disregard this approach as outdated, everyone from Phoenix web design companies to app developers can benefit from it. And like everything else, there are what-to-dos and what-not-to-dos here as well. Understanding the Scarcity The dictionary definition of scarcity is: a state of being […]
Easy – Peasy: Do these 8 Things Today to Increase Your Conversions
What is the ultimate goal of a business website? To drive the conversions, of course; to turn the website visitors into buyers. Sounds so simple. Then why so many Phoenix web design companies are struggling with a low conversion rate? Assuming there is only one reason behind this will be like asking a movie lover […]
Loyal Customers and Where to Find Them! (Hint: You Don’t)
Research has shown that loyal customers are worth up to 10 times as much as their first purchase. New businesses are sprouting up every other day and product information, reviews, and access to competitors is just a click away. Building loyalty among your customer base is now more important than ever before. We have compiled […]
Paid Marketing for Successful Marketing: Yay or Nay?
Paid Search Marketing, or Pay Per Click marketing is when you advertise your products or services within the sponsored listings of a search engine or a partner site. Paid advertisements are placed alongside organic results and are bought rather than earned. Here are a few reasons why web development companies love them so much. First […]
The Curious Case of Guest Blogging
For those of you who aren’t aware, guest blogging means writing and publishing an article on someone else’s website or blog. It is a two-way street, meaning you can write a post that is to appear on another person’s blog, and another person can write a post to appear on your blog. It’s a popular […]
Harnessing the power of social media
Have you ever heard of the game 6 degrees of Kevin Bacon? It’s actually kind of fun! If you are a movie buff, you can link any actor back to a movie starring Kevin Bacon in less than 6 moves. The same rules apply in our business lives. According to Wikipedia, the theory known as […]
Customer Service in Phoenix
When I moved to Phoenix 6 years ago, I was on the job hunt almost immediately. My wife works for a big corporation that relocated us to the Valley. I had taken some time off for the move just to get our things in order but once we were settled in I began my search […]
Commuting in Phoenix
I am a resident of Goodyear Arizona and live in the Estrella Mountain Ranch area. I run a web design business in Phoenix. For many years my office was in Tempe. I don’t know how familiar you are with the area but sometimes commuting in Phoenix can be tricky. For most of those years I […]
