When you are looking for a local auto mechanic, contractor, web designer, lawyer and or accountant where is the first place you go to online? Well Google, of course! I’m sure many of you have probably said the phrase, “Google it” a time or two in the last few days. In today’s world, with the internet at our fingertips 24/7, the quickest way many people find things are on Google. I know for me personally, I use Google daily and also use keywords when searching on Google. We will get into that a bit later, but if you want to be relevant and attract clients, you need to show up on a Google Search.
What is Search Engine Optimization (SEO)?
How do you potentially show up, you ask? Well, that is where you can rely on Search Engine Optimization experts, such as ourselves to get you started. What is Search Engine Optimization (SEO)? SEO is a process to maximize the number of viewers that visit your site based upon organic search results on search engines, such as Google. The goal is to show up on page one when a search is performed. The majority of web traffic is performed on Google, therefore, you need to optimize your site accordingly to potentially start ranking.
Why is SEO Important?
Search engines need to be able to find your site. So when someone types in Indianapolis Web Design, you want to be relevant, so the search engine finds your site and ranks you on page 1. If Google cannot find you site and or your content, products, services are not in their databases, you are missing out on a lot of web traffic, that can potentially turn into sales. How many times do you go past page 2 or 3 when you are searching for a particular service or product? Just like you, most people will not continue past 1 or 2, so it is time to get your company ranking to not miss out potential clients.
How Does SEO work?
First, we discuss in detail, what it is you would like to be found for on Google. While, we cannot guarantee you will rank as #1, with our experience, we are confident that we can improve your online presence and you will gain more viewers once we perform an onsite optimization on your entire website. What does this entail? At NEXTFLY, we have a detailed list of items we perform on your site that is favorable to Googles algorithms. Once we discuss what key term (s) you would like to be searched for, we will perform the back end research to let you know how many people are searching these terms. What I mean by “key terms” is what terms best describes your business or service that your company performs or that you would like to market. For example, being a web design company located in Indianapolis, we would like to be found for “Indianapolis Web Design”. Therefore, our site would be optimized accordingly.
Another key part to SEO is updating the content on your site. Whether this is writing more pages, which contains other key terms and or adding blogs. Google has a list of items that they find favorable and other that they consider, negative, which can decrease your rankings. There are so many items that are important to maintaining your website after it goes live, if you wish to “exist” online.
Without giving away all of secrets, the main thing you as a client needs to understand is, this is our field, our line of work and we have the experience to create online presences for our clients that will grow their business in an organic way. The beauty of working with our Indianapolis Web Design company is, we not only can build you a user friendly website that will wow your clients, but we can also help you gain viewers, which will only grow your business. Contact us today to get started.