My name is Bailey Land, and I am interning at NEXTFLY over the summer to gain more skills and knowledge in the industry I want to work in. I am a senior at Ball State University with a major in Media Promotion and Management and a double minor in Digital Media and Digital Marketing Strategy and Analytics. I chose this internship because it gives me the opportunity to expand my knowledge of SEO and more analytical tactics.
For my professional side, I work with an ensemble at Ball State called Studio Band, and I am their Social Media Manager and Photographer. I work with them and make their fliers for events, and run all of their social media. I also work with the student-run radio station at Ball State, WCRD, as one of their Co-Promotions Directors and I am on their Social Media Team. As the Promotions Director, I plan events and talk to co-writers about their ad spots.
Personally, I love to do photography. I also love to be outside, whether I am hiking or at a baseball game. I love spending time with my family and friends. Also, I like to see live music, which is why I want to work in the music industry.
What initially drew you to your field, and how has that passion evolved over time?
I was drawn to this field initially from sports, I wanted to work for the marketing team for sports teams. But as I took classes in the sports industry I realized that I wasn’t a huge fan of the sports side so I switched to wanting to work with musicians. With that I had the opportunity to work specifically with social media and creating websites. Which became something I really enjoyed and liked being able to create.
What’s a unique skill or hobby you have?
I think a unique hobby I have is creating fliers specifically for music shows! I have created so many different posters that are specifically tailored to the specific ensemble and the event they are performing at. This has made a huge impact on how I do research and brainstorming for posters.
If you could travel anywhere in the world, where would it be?
One place I have always wanted to travel to is Ireland. I think that it is gorgeous and has so much history to learn.
What’s your favorite book or movie?
My favorite movie is Pitch Perfect, it is a weird movie to be my favorite. But my favorite friendships that I have created have started by watching this movie.
You win the lottery! What’s the first thing you would do?
I think the first thing I would do is travel and make new experiences.
Beach vacation or mountain getaway? Where to and why?
I would choose a mountain getaway because I grew up going to the mountains and not the beach so it has become something I have always loved.
What are you currently learning about (either professionally or personally)?
I am currently learning how to understand analytics more. I have always had a basic understanding of them but I want to know how to use them specifically.