Who is Reading Your Blog?
Blogs are a great way to make your website visible and help potential clients or customers find your website. Statistics state that 72% of digital marketers say that websites with blogs and content pages are the most effective way to improve your SEO ranking. With consistent content creation and strategizing you can boost your SEO rankings in no time.
The people reading your blogs are potential clients and customers who are looking for whatever services or products your business has available. Blogs are a perfect way to let your customers and clients get to know more about your services or products. Clients love getting to know businesses on a more personal level and blogs are a great way to open up a bit more than you could on your website.
Blogs are also a great way to give more detail about a product or service you sell. For example, if you are a company that sells cakes, then a blog would be a great place to highlight some of the cakes you made and give your clients a better insight into how you make your cakes, get inspiration, etc..
If you are a company that is more service-oriented, then a blog is the perfect space for you to get into more depth about the services you provide, and maybe your business is being a mental health professional. A blog is a great place to share some information about mental health and ways of managing mental illnesses like anxiety and depression.
Blogs help others learn about you as a professional in whatever field you have. When a company has a blog or podcast, they put themselves out there and make themselves experts in their field. It is a great way to let your future and current clients know how knowledgeable you are.
Your website, social media, and blog are the best tools you have at your disposal regarding marketing in today’s economy. People with an online presence have a better chance of getting new clients and customers than businesses and clients without it. In today’s world, without a reputable website, people are more likely to not want to do business with you. You may have a great product or provide amazing service, but with an outdated website, or lack of a website, your chances of getting new clients are very slim.
If you are looking at getting a website for your business, updating your old website, or need help setting up a blog on your website, contact Nextfly Web Design to get started. We are a fantastic digital marketing company located in the heart of the Arts District in Carmel, IN. and love to help all kinds of businesses get found on the internet to help make them grow. Speak with one of our web experts to get a free quote today for your website. Feel free to also look at the other services we offer. Need help with your website getting noticed? Take a look at what we can do to help!