Mobile Web Design

Every day, more and more people are using their smartphones and tablets to surf the web and make purchases. Currently smartphone make up a quarter of all web traffic. Take a look at your Google Analytics, how many of your visitors are coming from a mobile site? More importantly, how many visitors are you losing because your website isn’t optimized for for mobile?

Let’s look at the numbers:

Why you need a mobile site

That’s a lot of people. And if your website isn’t optimized for mobile, you could be missing out. Fifty percent of people said that even if they liked a business, they will use them less often isn’t mobile-friendly.

Problems with Regular Websites on Mobile Devices

People like mobile websites. If they’re using a smartphone or a tablet to view your site, they expect your content to work accordingly.

Websites that aren’t optimized for mobile are a hassle. And people won’t put the effort into trying to figure how your site works.

It’s possible that your current site may have content that isn’t compatible with most mobile devices, like Flash. Broken links and content like this reduce your ranking in search engines and annoy users.

Forty-eight percent of consumers reported feeling frustrated and annoyed when they encountered a site that wasn’t optimized for mobile.

What Users are Looking For in a Mobile Website

This shift to mobile Internet usage means businesses have to rethink their websites. They now have to consider how customers are visiting the site, which means a completely new set of user requirements.

Tablet

  • Click to call
  • Mobile map with directions
  • Contact forms
  • Easy Navigation
  • “Thumb” ready
  • Collapsible content and image sliders
  • Links to social media profiles
  • Link to the full desktop site

What Optimizing for Mobile Can Do For You

Increased traffic- Google likes mobile websites. By having a mobile site, you’re putting yourself in a position for people to find you whenever they’re using their smartphones or tablets. People don’t wait until they’re by a computer to do a search, they’re searching on their phones while they’re commuting, watching TV, even lying in bed. Search engines recognize mobile websites and rank them higher in search results done on a mobile device.

Reduce bounce rates- When users come to your website, they decide on average within .2 seconds if they’re going to stay. If your website is hard to navigate, confusing, and doesn’t look right on their screen (which most desktop sites don’t), they’re going to leave without even looking at your content. Having an optimized site that is easy for your viewers to navigate, will keep them around longer, which might eventually result in a new customer for your business.

Increase conversions- A website that’s mobile-friendly makes it easy for your customer to do what you want. Want them to fill out a form to sign up for your email newsletter? It probably would help if the form fit in the screen and the “submit” button was easy to press with a thumb. It’s hard enough to get a conversion, and not having a mobile-friendly website is just making your job harder.

Do you have a mobile website, but aren’t sure if it’s up to speed? Grab your smartphone and go to website, while following these steps:

  • Does it load in three seconds or less?
  • Are your eyes attracted to the key selling points?
  • Are you able to easily read the content
  • Is it easy to navigate?
  • Are you able to recognize the call of action? Are you able to act?
  • Does it provide a good user experience?
  • Would you spend time on the site if it was not your own?

If your current mobile site isn’t up to speed, or your website isn’t optimized for mobile, we can help!

Why Work With NEXTFLY

When you work with NEXTFLY to optimize your site, you work with a professional.  We are an Indianapolis Web Design company that knows the industry standards, and know what works and what doesn’t. We have a proven track record of improving conversion rates and reducing bounce rates when our clients optimize their sites for mobile.

How we do it

We start by looking at your existing website. We take into consideration how your current visitors are using the site, and how you want to them to use it. Doing this, we create a seamless transition between desktop and mobile sites, we work with your existing design and optimize it to fit both smartphones and tablets.

Give NEXTFLY a call today to see if we can help mobilize your website.


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Testimonials

I have been working with Julie for over a year now and would like to take this opportunity to say how pleased I am with her work and what a pleasure she is to work with. Julie always goes above and beyond the call of duty. Her response time is on the spot! Thanks Nextfly for letting Julie handle my account and Julie you are the BEST!!! :)

Tina Couch

I met with four companies to discuss redoing my web page and logo but chose Nextfly Communications because the presentation was understandable and I didn't sense any hidden prices. It turned out to be a great decision as everything was completed within 30 days, the products were awesome and the customer service was outstanding. Jason was a pleasure to work with as my development consultant. He was great at making suggestions to improve the website and the logo plus never made me feel guilty about asking for even minor changes. The prices were reasonable to include the optional monthly maintenance fee to help keep my services optimized. I will definitely refer Nextfly Communications to my business colleagues, family and friends!

Jan Crews, Vallube

I work for a small law firm that was in need of an updated website. I reached out to Brett and Nextfly and I could not have been more happy. He answers any and all questions that I have. He is always available and always responds promptly to my concerns. The website looks great and we are very pleased. Thanks Nextfly for being such a joy to work with.

Jessica H.

We worked with Nextfly to completely update and overhaul our company's website to a much more modern design. We couldn't be happier with the overall design and execution of the site! They listened to all of our ideas then really took them to the next level. Very innovative ideas that really made our website stick out from the competition. Always responsive and easy to work with and I highly recommend them!

Jeremy VIP Tooling

I came to NextFly with a very vague, I-need-my-website-to-look-more-professional requirement. Julie took on the challenge, and after a meeting, a few phone calls, and a few emails over the course of a few weeks, I was back in the NextFly office seeing my new website and getting trained. Julie and NextFly provided super service, they were super helpful, and they made it super easy to move to my new web "home". In the (now) three weeks since launch, I've received literally dozens of complements about my new website! I couldn't be happier with the work from Julie and the NextFly team!

Doug Tedder, Tedder Consulting

Awesome website and design. Easy process and great customer service. Would highly recommend.

Duepner Law

It is my pleasure to recommend Brett Beck for web design and technology assistance. Brett has a very professional business approach; conducting background research, with clear contracting, and reliable delivery of services. Brett communicates technical aspects in a user-friendly manner, so that our finished website met our objectives. During the process, he updated us frequently and provided opportunities to make changes. Brett was able to create a website with a clean, simple appeal, with the back end technical specifications. Our company was very satisfied with Brett’s services and fully intends to work with him again.

G. Schulz

Andy coordinated the re-vamp of my web site and it turned out GREAT. He knew his stuff; made it easy to make decisions, and gave me a very professional look, on my schedule. I would recommend him to anyone looking for creative IT products and services.

John Bennett

I would like to thank Brett Beck with Nextfly Communications for the quick service he and his staff provided. We Lewis Equipment Rental “D-B-A Pink Pots would like to note that Brett was easy to work with throughout the job. I would recommend them highly.

Johnny Lewis, Pink Pots

Andrew comes prepared can answer questions is on time and follows up his can assist anyone at any level.

Jim Nelson

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