Mobile Web Design

Every day, more and more people are using their smartphones and tablets to surf the web and make purchases. Currently smartphone make up a quarter of all web traffic. Take a look at your Google Analytics, how many of your visitors are coming from a mobile site? More importantly, how many visitors are you losing because your website isn’t optimized for for mobile?

Let’s look at the numbers:

Why you need a mobile site

That’s a lot of people. And if your website isn’t optimized for mobile, you could be missing out. Fifty percent of people said that even if they liked a business, they will use them less often isn’t mobile-friendly.

Problems with Regular Websites on Mobile Devices

People like mobile websites. If they’re using a smartphone or a tablet to view your site, they expect your content to work accordingly.

Websites that aren’t optimized for mobile are a hassle. And people won’t put the effort into trying to figure how your site works.

It’s possible that your current site may have content that isn’t compatible with most mobile devices, like Flash. Broken links and content like this reduce your ranking in search engines and annoy users.

Forty-eight percent of consumers reported feeling frustrated and annoyed when they encountered a site that wasn’t optimized for mobile.

What Users are Looking For in a Mobile Website

This shift to mobile Internet usage means businesses have to rethink their websites. They now have to consider how customers are visiting the site, which means a completely new set of user requirements.

  • Click to call
  • Mobile map with directions
  • Contact forms
  • Easy Navigation
  • “Thumb” ready
  • Collapsible content and image sliders
  • Links to social media profiles
  • Link to the full desktop site

What Optimizing for Mobile Can Do For You

Increased traffic- Google likes mobile websites. By having a mobile site, you’re putting yourself in a position for people to find you whenever they’re using their smartphones or tablets. People don’t wait until they’re by a computer to do a search, they’re searching on their phones while they’re commuting, watching TV, even lying in bed. Search engines recognize mobile websites and rank them higher in search results done on a mobile device.

Reduce bounce rates- When users come to your website, they decide on average within .2 seconds if they’re going to stay. If your website is hard to navigate, confusing, and doesn’t look right on their screen (which most desktop sites don’t), they’re going to leave without even looking at your content. Having an optimized site that is easy for your viewers to navigate, will keep them around longer, which might eventually result in a new customer for your business.

Increase conversions- A website that’s mobile-friendly makes it easy for your customer to do what you want. Want them to fill out a form to sign up for your email newsletter? It probably would help if the form fit in the screen and the “submit” button was easy to press with a thumb. It’s hard enough to get a conversion, and not having a mobile-friendly website is just making your job harder.

Do you have a mobile website, but aren’t sure if it’s up to speed? Grab your smartphone and go to website, while following these steps:

  • Does it load in three seconds or less?
  • Are your eyes attracted to the key selling points?
  • Are you able to easily read the content
  • Is it easy to navigate?
  • Are you able to recognize the call of action? Are you able to act?
  • Does it provide a good user experience?
  • Would you spend time on the site if it was not your own?

If your current mobile site isn’t up to speed, or your website isn’t optimized for mobile, we can help!

 

Why Work With NEXTFLY

When you work with NEXTFLY to optimize your site, you work with a professional.  We are an Indianapolis Web Design company that knows the industry standards, and know what works and what doesn’t. We have a proven track record of improving conversion rates and reducing bounce rates when our clients optimize their sites for mobile.

How we do it

We start by looking at your existing website. We take into consideration how your current visitors are using the site, and how you want to them to use it. Doing this, we create a seamless transition between desktop and mobile sites, we work with your existing design and optimize it to fit both smartphones and tablets.

Give NEXTFLY a call today to see if we can help mobilize your website.


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Nextfly Communications was instrumental in designing and implementing an awesome website for Gurtowsky Graphics LLC that was at a competitive price point and provided all of the tools I wanted to have for my website. They are always quick to respond if I have a question or need anything. Thanks for a job well done!

Bridget Gurtowsky

Working with Brett was always a pleasure. He is a very hardworking and dedicated man with a wealth of knowledge in multiple subjects/fields/programs. I'd enjoy the possibility of working by his side again some day. Everything he touches turns to gold!

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Awesome website and design. Easy process and great customer service. Would highly recommend.

Duepner Law

Brett, I wanted to thank you for the great job you have done on the http://www.amalgaway.com/ WEB site. We have had many complements on the simplicity and functionality of our site. You have also greatly enhanced our position on both the major search engines. I do not know how you did it but you eliminated all the Spam orders we used to get in the past. This one point has saved us time and money because even when we suspected they were bogus orders we had to chase them down. Thanks again you have been a great asset to Amalgaway.

Jerry Jensen, Amalgaway

Brett and his company, NEXTFLY, have surpassed all our expectations in the development of the firm's new web page with the speed, efficiency, technological savvy and patience exhibited throughout the build process. Brett sat down with us personally and met every deadline outlined during our initial meeting. We recommend this company to anyone, particularly the small business owner, looking to enhance their company's digital presence.

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AWESOME is my one word for Brett. The website he created for me is amazing and I have had several individuals comment on how easy it is to navigate through and the simplicity, yet great look it has to it. Brett is very creative and great to work with. Working with him was so easy and it was like he read my mind on what I wanted. THANK YOU!

Sandra Haugo

I have been working with Nextfly on web design for my Indianapolis based company, 15tofit.com for about 3 years now. I’ve been very happy with their service. A couple of different times I’ve had unexpected T.V. appearances where I needed work done on 15 to Fit with less than 24 hrs. notice and Nextfly delivered. They were able to make the changes quickly and without complaint or ridiculous charges. I liked what they did for my Indianapolis web design for Indianapolis Pilates by 15 to Fit so much, that I hired them to design and optimize my national and international web-site Go Mom Fitness.com. My goal was to have a website that was worthy of national level press. Brett accomplished this goal and designed a beautiful, colorful site that is easy-to-navigate for my customers. He really listened to my input about what I wanted and created it in a timely fashion. He actually emailed me repeatedly to get things moving along faster. All of these great results for literally ¼ of the price of the other web design companies I interviewed. I’m definitely happy I choose Nextfly Communications for both the Indianapolis web design of 15 to fit and the national level Go Mom Fitness site.

Patrea Aeschliman, 15tofit.com

“Brett Beck of Nextfly Communications created a rich Web site to publicize and sell The Dome in the Valley: The History and Rebirth of the West Baden Springs Hotel, which I recently published. Brett quickly understood my unique needs, guided me through the requirements of Web design and Web hosting, and professionally crafted a site that very effectively meets those needs. I have no hesitation strongly recommending Brett and Nextfly to anyone looking for Web site development or Web hosting. I know you will be pleased with your selection. James M. Vaughn, Author/Publisher The Dome in the Valley: The History and Rebirth of the West Baden Springs Hotel www.domeinthevalley.com”

James M. Vaughn

I would like to take this time to thank you for all your hard work. I can’t believe the site looks as good as it does. You did a fantastic job at creating the site and then quickly making adjustments based on our conversations. I will be recommending your services to anyone that needs a site built.

Tony Jacobs, SBC Fort Wayne

I have been a very happy customer of NEXTFLY's for 7+ years now. Through 3 different website designs, online marketing strategies, and their help with my computers & servers, they always know what to do. I've recommended them to several other companies I work with and will continue to pass their info on. Thanks for all of your help, you guys are awesome!.

Troy Aeschliman

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