Mobile Web Design

Every day, more and more people are using their smartphones and tablets to surf the web and make purchases. Currently smartphone make up a quarter of all web traffic. Take a look at your Google Analytics, how many of your visitors are coming from a mobile site? More importantly, how many visitors are you losing because your website isn’t optimized for for mobile?

Let’s look at the numbers:

Why you need a mobile site

That’s a lot of people. And if your website isn’t optimized for mobile, you could be missing out. Fifty percent of people said that even if they liked a business, they will use them less often isn’t mobile-friendly.

Problems with Regular Websites on Mobile Devices

People like mobile websites. If they’re using a smartphone or a tablet to view your site, they expect your content to work accordingly.

Websites that aren’t optimized for mobile are a hassle. And people won’t put the effort into trying to figure how your site works.

It’s possible that your current site may have content that isn’t compatible with most mobile devices, like Flash. Broken links and content like this reduce your ranking in search engines and annoy users.

Forty-eight percent of consumers reported feeling frustrated and annoyed when they encountered a site that wasn’t optimized for mobile.

What Users are Looking For in a Mobile Website

This shift to mobile Internet usage means businesses have to rethink their websites. They now have to consider how customers are visiting the site, which means a completely new set of user requirements.

  • Click to call
  • Mobile map with directions
  • Contact forms
  • Easy Navigation
  • “Thumb” ready
  • Collapsible content and image sliders
  • Links to social media profiles
  • Link to the full desktop site

What Optimizing for Mobile Can Do For You

Increased traffic- Google likes mobile websites. By having a mobile site, you’re putting yourself in a position for people to find you whenever they’re using their smartphones or tablets. People don’t wait until they’re by a computer to do a search, they’re searching on their phones while they’re commuting, watching TV, even lying in bed. Search engines recognize mobile websites and rank them higher in search results done on a mobile device.

Reduce bounce rates- When users come to your website, they decide on average within .2 seconds if they’re going to stay. If your website is hard to navigate, confusing, and doesn’t look right on their screen (which most desktop sites don’t), they’re going to leave without even looking at your content. Having an optimized site that is easy for your viewers to navigate, will keep them around longer, which might eventually result in a new customer for your business.

Increase conversions- A website that’s mobile-friendly makes it easy for your customer to do what you want. Want them to fill out a form to sign up for your email newsletter? It probably would help if the form fit in the screen and the “submit” button was easy to press with a thumb. It’s hard enough to get a conversion, and not having a mobile-friendly website is just making your job harder.

Do you have a mobile website, but aren’t sure if it’s up to speed? Grab your smartphone and go to website, while following these steps:

  • Does it load in three seconds or less?
  • Are your eyes attracted to the key selling points?
  • Are you able to easily read the content
  • Is it easy to navigate?
  • Are you able to recognize the call of action? Are you able to act?
  • Does it provide a good user experience?
  • Would you spend time on the site if it was not your own?

If your current mobile site isn’t up to speed, or your website isn’t optimized for mobile, we can help!

 

Why Work With NEXTFLY

When you work with NEXTFLY to optimize your site, you work with a professional.  We are an Indianapolis Web Design company that knows the industry standards, and know what works and what doesn’t. We have a proven track record of improving conversion rates and reducing bounce rates when our clients optimize their sites for mobile.

How we do it

We start by looking at your existing website. We take into consideration how your current visitors are using the site, and how you want to them to use it. Doing this, we create a seamless transition between desktop and mobile sites, we work with your existing design and optimize it to fit both smartphones and tablets.

Give NEXTFLY a call today to see if we can help mobilize your website.


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Testimonials

We used Brett Beck and Nextfly Communications for our family plumbing business. I was unsure and overwhelmed on where to begin with a web site, he stepped in and provided all the support needed. We are very pleased with the product and service. We have trust in Brett and look forward to working with him in the future. Best described as Top Notch in service and results.

Dawn Skene

Working with Nextfly has been a treat! Their response time, vision and training is better than I could have ever hoped for in a web partner. Julie is a rockstar when it comes to support, training, and responsiveness! We are thrilled to be using them and look forward to working with them long term!

Kyndra Packard, Marketshare Financial

I would like to take this time to thank you for all your hard work. I can’t believe the site looks as good as it does. You did a fantastic job at creating the site and then quickly making adjustments based on our conversations. I will be recommending your services to anyone that needs a site built.

Tony Jacobs, SBC Fort Wayne

I would like to thank Brett Beck with Nextfly Communications for the quick service he and his staff provided. We Lewis Equipment Rental “D-B-A Pink Pots would like to note that Brett was easy to work with throughout the job. I would recommend them highly.

Johnny Lewis, Pink Pots

LOVE THESE GUYS!!! I am the President of Kingdom Construction out of Marion,IN and Noblesville. I have hired 5 different web site developers and have NEVER had a positive experience. Historically these companies have not delivered what they were contracted to do or verbally promised... Now... for NEXTFLY... If I could rewind time I WOULD ABSOLUTELY HIRE THEM AGAIN! They under-promised, over delivered, was extremely responsive every time I contacted them. I could not of asked for a better experience. Even more then that, the website is absolutely top notch. I get complimented almost daily at the quality of the site and how easy it is to navigate. Love this whole team. The culture is amazing and could not ask for more.

Daniel Young

NEXTFLY is an amazing website company. What could be a daunting process was made smooth and timely by Andy Heiser and the rest of the NEXTFLY staff. And the results were fantastic!!!

Gina

Working with Andy and Julie was great. There attention to detail and ability to help me with my site was the best I could have hoped for. Also, their follow up service was even better! They are always willing to help!

Darrell Dolan

I work for a small law firm that was in need of an updated website. I reached out to Brett and Nextfly and I could not have been more happy. He answers any and all questions that I have. He is always available and always responds promptly to my concerns. The website looks great and we are very pleased. Thanks Nextfly for being such a joy to work with.

Jessica H.

Brett, I wanted to thank you for the great job you have done on the http://www.amalgaway.com/ WEB site. We have had many complements on the simplicity and functionality of our site. You have also greatly enhanced our position on both the major search engines. I do not know how you did it but you eliminated all the Spam orders we used to get in the past. This one point has saved us time and money because even when we suspected they were bogus orders we had to chase them down. Thanks again you have been a great asset to Amalgaway.

Jerry Jensen, Amalgaway

When my law firm needed to update its website we turned to Nextfly. Andrew at Nextfly was great at explaining his thoughts for our new website without getting overly technical, which we appreciated. More importantly, when we had questions about our site Nextfly was always quick to respond and very helpful. We were very pleased with our new website and have since used the company both to optimize our website and to create a mobile website. Whenever a friend opens a new business I send them to Nextfly because I know Nextfly will take great care of them, charge a reasonable fee, and produce excellent results.

Erika Singler

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