Mobile Web Design

Every day, more and more people are using their smartphones and tablets to surf the web and make purchases. Currently smartphone make up a quarter of all web traffic. Take a look at your Google Analytics, how many of your visitors are coming from a mobile site? More importantly, how many visitors are you losing because your website isn’t optimized for for mobile?

Let’s look at the numbers:

Why you need a mobile site

That’s a lot of people. And if your website isn’t optimized for mobile, you could be missing out. Fifty percent of people said that even if they liked a business, they will use them less often isn’t mobile-friendly.

Problems with Regular Websites on Mobile Devices

People like mobile websites. If they’re using a smartphone or a tablet to view your site, they expect your content to work accordingly.

Websites that aren’t optimized for mobile are a hassle. And people won’t put the effort into trying to figure how your site works.

It’s possible that your current site may have content that isn’t compatible with most mobile devices, like Flash. Broken links and content like this reduce your ranking in search engines and annoy users.

Forty-eight percent of consumers reported feeling frustrated and annoyed when they encountered a site that wasn’t optimized for mobile.

What Users are Looking For in a Mobile Website

This shift to mobile Internet usage means businesses have to rethink their websites. They now have to consider how customers are visiting the site, which means a completely new set of user requirements.

  • Click to call
  • Mobile map with directions
  • Contact forms
  • Easy Navigation
  • “Thumb” ready
  • Collapsible content and image sliders
  • Links to social media profiles
  • Link to the full desktop site

What Optimizing for Mobile Can Do For You

Increased traffic- Google likes mobile websites. By having a mobile site, you’re putting yourself in a position for people to find you whenever they’re using their smartphones or tablets. People don’t wait until they’re by a computer to do a search, they’re searching on their phones while they’re commuting, watching TV, even lying in bed. Search engines recognize mobile websites and rank them higher in search results done on a mobile device.

Reduce bounce rates- When users come to your website, they decide on average within .2 seconds if they’re going to stay. If your website is hard to navigate, confusing, and doesn’t look right on their screen (which most desktop sites don’t), they’re going to leave without even looking at your content. Having an optimized site that is easy for your viewers to navigate, will keep them around longer, which might eventually result in a new customer for your business.

Increase conversions- A website that’s mobile-friendly makes it easy for your customer to do what you want. Want them to fill out a form to sign up for your email newsletter? It probably would help if the form fit in the screen and the “submit” button was easy to press with a thumb. It’s hard enough to get a conversion, and not having a mobile-friendly website is just making your job harder.

Do you have a mobile website, but aren’t sure if it’s up to speed? Grab your smartphone and go to website, while following these steps:

  • Does it load in three seconds or less?
  • Are your eyes attracted to the key selling points?
  • Are you able to easily read the content
  • Is it easy to navigate?
  • Are you able to recognize the call of action? Are you able to act?
  • Does it provide a good user experience?
  • Would you spend time on the site if it was not your own?

If your current mobile site isn’t up to speed, or your website isn’t optimized for mobile, we can help!

 

Why Work With NEXTFLY

When you work with NEXTFLY to optimize your site, you work with a professional.  We are an Indianapolis Web Design company that knows the industry standards, and know what works and what doesn’t. We have a proven track record of improving conversion rates and reducing bounce rates when our clients optimize their sites for mobile.

How we do it

We start by looking at your existing website. We take into consideration how your current visitors are using the site, and how you want to them to use it. Doing this, we create a seamless transition between desktop and mobile sites, we work with your existing design and optimize it to fit both smartphones and tablets.

Give NEXTFLY a call today to see if we can help mobilize your website.


Or, Call us -> 317-219-3111


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Testimonials

I really can't say enough good about this company. I hired them to do a website for my company, Healthy Pelvis Healthy Core. It is a well done website, and my clients consistently report it is easy to navigate, aesthetically pleasing, and very user friendly. I also consistently hear the words classy and professional when my clients come to me from my website. Andy Heiser, my contact, was uber responsive to any questions and concerns. I was weary of time constraints, and I found Andy was usually waiting on me because the company had rapid task turn around times during the development process. They worked responsively to create the look I wanted, gave me multiple options at every step of the way, and trained me in how to update the website on my own. Even after the website launched, they have been an available resource and offer very reasonable rates for any major changes I have requested. I had originally hired a different, independent person to do my website. The person delayed and delayed and couldn't deliver a reasonable product. Nextfly was competitively priced relative to other professional website companies and delivered on every promise. Feel free to contact me via my website if you need any references for this company. They are the real deal.

Nari Clemens

I have worked with Brett for nearly 7 years now and can offer a strong recommendation for his work ethic, leadership abilities, and the ability to effectively manage multiple different tasks at any given time. He has remarkable people skills that have allowed him to mitigate conflict situations with an uncanny ease. I could not recommend a better person for a managerial role within an organization or to transact business with his organization.

Jonah Thompson

Brett at Nextfly has been nothing but helpful. I have emailed at unsociable hours as issues or questions arise at work and he has always responded and helped within minutes. He is extemeley professional and would recommend Nextfly without hesitation.

Melanie Walker

I would like to thank Brett Beck with Nextfly Communications for the quick service he and his staff provided. We Lewis Equipment Rental “D-B-A Pink Pots would like to note that Brett was easy to work with throughout the job. I would recommend them highly.

Johnny Lewis, Pink Pots

Nextfly has been great a great vendor for us. Website designs have always been sharp and user friendly. They have developed 2 sites for us. For us to use an outfit twice, means they have talent. They also have delivered on SEO services.

Tony

Brett has been a client of mine for over three years. He is a dynamic entrepeneur with excellent business sense. He has really grown Nextfly and has it poised for great things!

John Delucia

I would like to thank Brett Beck with Nextfly Communications for the quick service he and his staff provided. We Lewis Equipment Rental “D-B-A Pink Pots would like to note that Brett was easy to work with throughout the job. I would recommend them highly.

Rachel Lewis

It is my pleasure to recommend Brett Beck for web design and technology assistance. Brett has a very professional business approach; conducting background research, with clear contracting, and reliable delivery of services. Brett communicates technical aspects in a user-friendly manner, so that our finished website met our objectives. During the process, he updated us frequently and provided opportunities to make changes. Brett was able to create a website with a clean, simple appeal, with the back end technical specifications. Our company was very satisfied with Brett’s services and fully intends to work with him again.

G. Andrews

“Brett Beck of Nextfly Communications created a rich Web site to publicize and sell The Dome in the Valley: The History and Rebirth of the West Baden Springs Hotel, which I recently published. Brett quickly understood my unique needs, guided me through the requirements of Web design and Web hosting, and professionally crafted a site that very effectively meets those needs. I have no hesitation strongly recommending Brett and Nextfly to anyone looking for Web site development or Web hosting. I know you will be pleased with your selection. James M. Vaughn, Author/Publisher The Dome in the Valley: The History and Rebirth of the West Baden Springs Hotel www.domeinthevalley.com”

James M. Vaughn

I met with four companies to discuss redoing my web page and logo but chose Nextfly Communications because the presentation was understandable and I didn't sense any hidden prices. It turned out to be a great decision as everything was completed within 30 days, the products were awesome and the customer service was outstanding. Jason was a pleasure to work with as my development consultant. He was great at making suggestions to improve the website and the logo plus never made me feel guilty about asking for even minor changes. The prices were reasonable to include the optional monthly maintenance fee to help keep my services optimized. I will definitely refer Nextfly Communications to my business colleagues, family and friends!

Jan Crews, Vallube

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