Mobile devices like smartphones and tablets have become so prevalent that they now account for the majority of website traffic worldwide. As a result, you must account for mobile users when designing your website. Without Mobile Web Design, you risk frustrating many visitors you’re hoping to connect with by presenting them with a website that doesn’t work well on their devices.
Search engines prioritize mobile-friendly websites in the search results of mobile device users. Equipping your website with mobile-friendly features will give your business a much better chance of being noticed by prospective customers.
When visitors come to your website, they decide within .2 seconds on average if they will stay or leave. If your website is hard to navigate, confusing, and doesn’t look right on their screen, they’re going to leave without even looking at your content. A mobile-friendly site with easy navigation will keep mobile visitors engaged longer, which increases the likelihood of them becoming customers.
Naturally, you want to make it as easy as possible for website visitors to do what you want. With mobile web design, your calls to action can fit the experience of your mobile users. For example, do you want them to fill out a sign-up form for your email newsletter? A mobile-friendly site can get the form to fit in the screen and make the “submit” button easy to press with a thumb. It’s hard enough to get a conversion, and not having a mobile-friendly website just makes your job harder.
Grab your smartphone and visit your website. Ask yourself the following questions:
If your website isn’t optimized for mobile, we can help!
The NEXTFLY team has a proven track record of improving conversion and engagement rates for clients who optimize their sites for mobile.
Explore our portfolio for examples of our work.
Located in the heart of Indianapolis, IN, NEXTFLY® is a full-service website design, web development, digital marketing, and search engine optimization (SEO) company. We look forward to serving you on your next web design project. Over 20+ years in the business!
