Mobile Web Design

Every day, more and more people are using their smartphones and tablets to surf the web and make purchases. Currently smartphone make up a quarter of all web traffic. Take a look at your Google Analytics, how many of your visitors are coming from a mobile site? More importantly, how many visitors are you losing because your website isn’t optimized for for mobile?

Let’s look at the numbers:

Why you need a mobile site

That’s a lot of people. And if your website isn’t optimized for mobile, you could be missing out. Fifty percent of people said that even if they liked a business, they will use them less often isn’t mobile-friendly.

Problems with Regular Websites on Mobile Devices

People like mobile websites. If they’re using a smartphone or a tablet to view your site, they expect your content to work accordingly.

Websites that aren’t optimized for mobile are a hassle. And people won’t put the effort into trying to figure how your site works.

It’s possible that your current site may have content that isn’t compatible with most mobile devices, like Flash. Broken links and content like this reduce your ranking in search engines and annoy users.

Forty-eight percent of consumers reported feeling frustrated and annoyed when they encountered a site that wasn’t optimized for mobile.

What Users are Looking For in a Mobile Website

This shift to mobile Internet usage means businesses have to rethink their websites. They now have to consider how customers are visiting the site, which means a completely new set of user requirements.

Tablet

  • Click to call
  • Mobile map with directions
  • Contact forms
  • Easy Navigation
  • “Thumb” ready
  • Collapsible content and image sliders
  • Links to social media profiles
  • Link to the full desktop site

What Optimizing for Mobile Can Do For You

Increased traffic- Google likes mobile websites. By having a mobile site, you’re putting yourself in a position for people to find you whenever they’re using their smartphones or tablets. People don’t wait until they’re by a computer to do a search, they’re searching on their phones while they’re commuting, watching TV, even lying in bed. Search engines recognize mobile websites and rank them higher in search results done on a mobile device.

Reduce bounce rates- When users come to your website, they decide on average within .2 seconds if they’re going to stay. If your website is hard to navigate, confusing, and doesn’t look right on their screen (which most desktop sites don’t), they’re going to leave without even looking at your content. Having an optimized site that is easy for your viewers to navigate, will keep them around longer, which might eventually result in a new customer for your business.

Increase conversions- A website that’s mobile-friendly makes it easy for your customer to do what you want. Want them to fill out a form to sign up for your email newsletter? It probably would help if the form fit in the screen and the “submit” button was easy to press with a thumb. It’s hard enough to get a conversion, and not having a mobile-friendly website is just making your job harder.

Do you have a mobile website, but aren’t sure if it’s up to speed? Grab your smartphone and go to website, while following these steps:

  • Does it load in three seconds or less?
  • Are your eyes attracted to the key selling points?
  • Are you able to easily read the content
  • Is it easy to navigate?
  • Are you able to recognize the call of action? Are you able to act?
  • Does it provide a good user experience?
  • Would you spend time on the site if it was not your own?

If your current mobile site isn’t up to speed, or your website isn’t optimized for mobile, we can help!

Why Work With NEXTFLY

When you work with NEXTFLY to optimize your site, you work with a professional.  We are an Indianapolis Web Design company that knows the industry standards, and know what works and what doesn’t. We have a proven track record of improving conversion rates and reducing bounce rates when our clients optimize their sites for mobile.

How we do it

We start by looking at your existing website. We take into consideration how your current visitors are using the site, and how you want to them to use it. Doing this, we create a seamless transition between desktop and mobile sites, we work with your existing design and optimize it to fit both smartphones and tablets.

Give NEXTFLY a call today to see if we can help mobilize your website.


Or, Call us -> 317-219-3111


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I appreciate quite a few things about Nextfly and their web design process. Most importantly, they are easy to work with, quick and helpful. The design of my webpage is fantastic. I recommend them highly.

Mark Worthley

Andy coordinated the re-vamp of my web site and it turned out GREAT. He knew his stuff; made it easy to make decisions, and gave me a very professional look, on my schedule. I would recommend him to anyone looking for creative IT products and services.

John Bennett

Nextfly is an excellent company to help build a website. They explain everything step by step in ways that anyone can understand. Their pricing is very competitive with other companies and they do not try to add in any hidden fees. What you see is what you get with Nextfly. They are a breath of fresh air in the business world!

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I have been a very happy customer of NEXTFLY's for 7+ years now. Through 3 different website designs, online marketing strategies, and their help with my computers & servers, they always know what to do. I've recommended them to several other companies I work with and will continue to pass their info on. Thanks for all of your help, you guys are awesome!.

Troy Aeschliman

Using Nextfly has been the best decision we’ve made in regards to our online presence. They know exactly what they are doing and their experience really shows! Julie and Brett have been patient with us through all of our questions, revisions, training, etc. None of us are too well versed in website building, but we knew what we wanted in the end. Nextfly made that happen for us!!! They really made the whole process a breeze and we are very happy with their work and continued support.

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We are really pleased how much traffic we are getting from the website! We also have been getting a lot of compliments on our site from customers. We love it!!

Erin

The NextFly team has been incredible to work with the past year! I collaborate with Julie on the InCycle website and she is always one step ahead. She is so timely and efficient - always responding to emails and requests in a super quick turnaround. Not only that, the company does great work. Our website is beautifully designed and user-friendly. I trust any advice Julie offers or the suggestions she makes. I would highly recommend NextFly to any business or individual looking to expand their services on the web. Great team!

Amanda Dorman, InCycle

Brett, Thank you for such a wonderful new website. You were very helpful in the design phase of the project all the way through to the launch. The new site has even more features than I was expecting! I will recommend your work to anyone I know looking for a new website. I will definitely be calling in the future to add new features and expand the site.

Ben Baxter, Accent ERP

Nextfly is in the process of redesigning our web site. I am very impressed with the quality of work performed byh Brett! His expertise with Web site design and logistics has been very helpful. Great to work with!

Karen Busse

Thanks so much for another great job with my recent re-design. Your web development services were again, excellent as usual. You make the process involved in so painless and the results are always spectacular. I've been receiving rave reviews from my established clients and repeat business from new customers has been terrific. It's a no-brainer: I will be referring others to you for all of their web development needs.

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