Mobile Web Design

Every day, more and more people are using their smartphones and tablets to surf the web and make purchases. Currently smartphone make up a quarter of all web traffic. Take a look at your Google Analytics, how many of your visitors are coming from a mobile site? More importantly, how many visitors are you losing because your website isn’t optimized for for mobile?

Let’s look at the numbers:

Why you need a mobile site

That’s a lot of people. And if your website isn’t optimized for mobile, you could be missing out. Fifty percent of people said that even if they liked a business, they will use them less often isn’t mobile-friendly.

Problems with Regular Websites on Mobile Devices

People like mobile websites. If they’re using a smartphone or a tablet to view your site, they expect your content to work accordingly.

Websites that aren’t optimized for mobile are a hassle. And people won’t put the effort into trying to figure how your site works.

It’s possible that your current site may have content that isn’t compatible with most mobile devices, like Flash. Broken links and content like this reduce your ranking in search engines and annoy users.

Forty-eight percent of consumers reported feeling frustrated and annoyed when they encountered a site that wasn’t optimized for mobile.

What Users are Looking For in a Mobile Website

This shift to mobile Internet usage means businesses have to rethink their websites. They now have to consider how customers are visiting the site, which means a completely new set of user requirements.

  • Click to call
  • Mobile map with directions
  • Contact forms
  • Easy Navigation
  • “Thumb” ready
  • Collapsible content and image sliders
  • Links to social media profiles
  • Link to the full desktop site

What Optimizing for Mobile Can Do For You

Increased traffic- Google likes mobile websites. By having a mobile site, you’re putting yourself in a position for people to find you whenever they’re using their smartphones or tablets. People don’t wait until they’re by a computer to do a search, they’re searching on their phones while they’re commuting, watching TV, even lying in bed. Search engines recognize mobile websites and rank them higher in search results done on a mobile device.

Reduce bounce rates- When users come to your website, they decide on average within .2 seconds if they’re going to stay. If your website is hard to navigate, confusing, and doesn’t look right on their screen (which most desktop sites don’t), they’re going to leave without even looking at your content. Having an optimized site that is easy for your viewers to navigate, will keep them around longer, which might eventually result in a new customer for your business.

Increase conversions- A website that’s mobile-friendly makes it easy for your customer to do what you want. Want them to fill out a form to sign up for your email newsletter? It probably would help if the form fit in the screen and the “submit” button was easy to press with a thumb. It’s hard enough to get a conversion, and not having a mobile-friendly website is just making your job harder.

Do you have a mobile website, but aren’t sure if it’s up to speed? Grab your smartphone and go to website, while following these steps:

  • Does it load in three seconds or less?
  • Are your eyes attracted to the key selling points?
  • Are you able to easily read the content
  • Is it easy to navigate?
  • Are you able to recognize the call of action? Are you able to act?
  • Does it provide a good user experience?
  • Would you spend time on the site if it was not your own?

If your current mobile site isn’t up to speed, or your website isn’t optimized for mobile, we can help!

 

Why Work With NEXTFLY

When you work with NEXTFLY to optimize your site, you work with a professional.  We are an Indianapolis Web Design company that knows the industry standards, and know what works and what doesn’t. We have a proven track record of improving conversion rates and reducing bounce rates when our clients optimize their sites for mobile.

How we do it

We start by looking at your existing website. We take into consideration how your current visitors are using the site, and how you want to them to use it. Doing this, we create a seamless transition between desktop and mobile sites, we work with your existing design and optimize it to fit both smartphones and tablets.

Give NEXTFLY a call today to see if we can help mobilize your website.


Or, Call us -> 317-219-3111


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It is my pleasure to recommend Brett Beck for web design and technology assistance. Brett has a very professional business approach; conducting background research, with clear contracting, and reliable delivery of services. Brett communicates technical aspects in a user-friendly manner, so that our finished website met our objectives. During the process, he updated us frequently and provided opportunities to make changes. Brett was able to create a website with a clean, simple appeal, with the back end technical specifications. Our company was very satisfied with Brett’s services and fully intends to work with him again.

G. Schulz

I appreciate quite a few things about Nextfly and their web design process. Most importantly, they are easy to work with, quick and helpful. The design of my webpage is fantastic. I recommend them highly.

Mark Worthley

Brett and his company, NEXTFLY, have surpassed all our expectations in the development of the firm's new web page with the speed, efficiency, technological savvy and patience exhibited throughout the build process. Brett sat down with us personally and met every deadline outlined during our initial meeting. We recommend this company to anyone, particularly the small business owner, looking to enhance their company's digital presence.

Julie Ladendorf Law

The NextFly team has been incredible to work with the past year! I collaborate with Julie on the InCycle website and she is always one step ahead. She is so timely and efficient - always responding to emails and requests in a super quick turnaround. Not only that, the company does great work. Our website is beautifully designed and user-friendly. I trust any advice Julie offers or the suggestions she makes. I would highly recommend NextFly to any business or individual looking to expand their services on the web. Great team!

Amanda Dorman, InCycle

Thanks so much for another great job with my recent re-design. Your web development services were again, excellent as usual. You make the process involved in so painless and the results are always spectacular. I've been receiving rave reviews from my established clients and repeat business from new customers has been terrific. It's a no-brainer: I will be referring others to you for all of their web development needs.

Deborah K.

I have been a very happy customer of NEXTFLY's for 7+ years now. Through 3 different website designs, online marketing strategies, and their help with my computers & servers, they always know what to do. I've recommended them to several other companies I work with and will continue to pass their info on. Thanks for all of your help, you guys are awesome!.

Troy Aeschliman

I want to thank Jason Rasnake at NextFly for the AMAZING work he did on my webpage. He was able to work quickly and make changes when I would call him with a new idea. He is very friendly and helpful. Jason has a lot of talent and would definitely recommend him. Thank you!!

Race

We used Brett Beck and Nextfly Communications for our family plumbing business. I was unsure and overwhelmed on where to begin with a web site, he stepped in and provided all the support needed. We are very pleased with the product and service. We have trust in Brett and look forward to working with him in the future. Best described as Top Notch in service and results.

Dawn Skene

Nextfly Communications was instrumental in designing and implementing an awesome website for Gurtowsky Graphics LLC that was at a competitive price point and provided all of the tools I wanted to have for my website. They are always quick to respond if I have a question or need anything. Thanks for a job well done!

Bridget Gurtowsky

I work for a small law firm that was in need of an updated website. I reached out to Brett and Nextfly and I could not have been more happy. He answers any and all questions that I have. He is always available and always responds promptly to my concerns. The website looks great and we are very pleased. Thanks Nextfly for being such a joy to work with.

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