Mobile Web Design

Every day, more and more people are using their smartphones and tablets to surf the web and make purchases. Currently smartphone make up a quarter of all web traffic. Take a look at your Google Analytics, how many of your visitors are coming from a mobile site? More importantly, how many visitors are you losing because your website isn’t optimized for for mobile?

Let’s look at the numbers:

Why you need a mobile site

That’s a lot of people. And if your website isn’t optimized for mobile, you could be missing out. Fifty percent of people said that even if they liked a business, they will use them less often isn’t mobile-friendly.

Problems with Regular Websites on Mobile Devices

People like mobile websites. If they’re using a smartphone or a tablet to view your site, they expect your content to work accordingly.

Websites that aren’t optimized for mobile are a hassle. And people won’t put the effort into trying to figure how your site works.

It’s possible that your current site may have content that isn’t compatible with most mobile devices, like Flash. Broken links and content like this reduce your ranking in search engines and annoy users.

Forty-eight percent of consumers reported feeling frustrated and annoyed when they encountered a site that wasn’t optimized for mobile.

What Users are Looking For in a Mobile Website

This shift to mobile Internet usage means businesses have to rethink their websites. They now have to consider how customers are visiting the site, which means a completely new set of user requirements.

Tablet

  • Click to call
  • Mobile map with directions
  • Contact forms
  • Easy Navigation
  • “Thumb” ready
  • Collapsible content and image sliders
  • Links to social media profiles
  • Link to the full desktop site

What Optimizing for Mobile Can Do For You

Increased traffic- Google likes mobile websites. By having a mobile site, you’re putting yourself in a position for people to find you whenever they’re using their smartphones or tablets. People don’t wait until they’re by a computer to do a search, they’re searching on their phones while they’re commuting, watching TV, even lying in bed. Search engines recognize mobile websites and rank them higher in search results done on a mobile device.

Reduce bounce rates- When users come to your website, they decide on average within .2 seconds if they’re going to stay. If your website is hard to navigate, confusing, and doesn’t look right on their screen (which most desktop sites don’t), they’re going to leave without even looking at your content. Having an optimized site that is easy for your viewers to navigate, will keep them around longer, which might eventually result in a new customer for your business.

Increase conversions- A website that’s mobile-friendly makes it easy for your customer to do what you want. Want them to fill out a form to sign up for your email newsletter? It probably would help if the form fit in the screen and the “submit” button was easy to press with a thumb. It’s hard enough to get a conversion, and not having a mobile-friendly website is just making your job harder.

Do you have a mobile website, but aren’t sure if it’s up to speed? Grab your smartphone and go to website, while following these steps:

  • Does it load in three seconds or less?
  • Are your eyes attracted to the key selling points?
  • Are you able to easily read the content
  • Is it easy to navigate?
  • Are you able to recognize the call of action? Are you able to act?
  • Does it provide a good user experience?
  • Would you spend time on the site if it was not your own?

If your current mobile site isn’t up to speed, or your website isn’t optimized for mobile, we can help!

Why Work With NEXTFLY

When you work with NEXTFLY to optimize your site, you work with a professional.  We are an Indianapolis Web Design company that knows the industry standards, and know what works and what doesn’t. We have a proven track record of improving conversion rates and reducing bounce rates when our clients optimize their sites for mobile.

How we do it

We start by looking at your existing website. We take into consideration how your current visitors are using the site, and how you want to them to use it. Doing this, we create a seamless transition between desktop and mobile sites, we work with your existing design and optimize it to fit both smartphones and tablets.

Give NEXTFLY a call today to see if we can help mobilize your website.


Or, Call us -> 317-219-3111


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Testimonials

I met with four companies to discuss redoing my web page and logo but chose Nextfly Communications because the presentation was understandable and I didn't sense any hidden prices. It turned out to be a great decision as everything was completed within 30 days, the products were awesome and the customer service was outstanding. Jason was a pleasure to work with as my development consultant. He was great at making suggestions to improve the website and the logo plus never made me feel guilty about asking for even minor changes. The prices were reasonable to include the optional monthly maintenance fee to help keep my services optimized. I will definitely refer Nextfly Communications to my business colleagues, family and friends!

Jan Crews, Vallube

I work for a small law firm that was in need of an updated website. I reached out to Brett and Nextfly and I could not have been more happy. He answers any and all questions that I have. He is always available and always responds promptly to my concerns. The website looks great and we are very pleased. Thanks Nextfly for being such a joy to work with.

Jessica H.

Working with Andy and Julie was great. There attention to detail and ability to help me with my site was the best I could have hoped for. Also, their follow up service was even better! They are always willing to help!

Darrell Dolan

I came to NextFly with a very vague, I-need-my-website-to-look-more-professional requirement. Julie took on the challenge, and after a meeting, a few phone calls, and a few emails over the course of a few weeks, I was back in the NextFly office seeing my new website and getting trained. Julie and NextFly provided super service, they were super helpful, and they made it super easy to move to my new web "home". In the (now) three weeks since launch, I've received literally dozens of complements about my new website! I couldn't be happier with the work from Julie and the NextFly team!

Doug Tedder, Tedder Consulting

Working with NEXTFLY is an absolute dream. Any time that I have had a question or needed help with a website update, NEXTFLY is there to answer my call and walk me through the problem. You will not regret working with them.

Paul Harris

I have worked with Brett for nearly 7 years now and can offer a strong recommendation for his work ethic, leadership abilities, and the ability to effectively manage multiple different tasks at any given time. He has remarkable people skills that have allowed him to mitigate conflict situations with an uncanny ease. I could not recommend a better person for a managerial role within an organization or to transact business with his organization.

Jonah Thompson

Brett and the group at Nextfly are amazing. I have used Brett 2-3 times to help me with website Issues. He is prompt and always gets the problem fixed and up and going in no time. I am so glad I found them to take care of all my Website issues.

Terry Goff

I appreciate quite a few things about Nextfly and their web design process. Most importantly, they are easy to work with, quick and helpful. The design of my webpage is fantastic. I recommend them highly.

Mark Worthley

When I asked Brett & Julie to give our outdated website an overhaul, they went beyond my expectations. The new design is not only innovative, but easy to navigate. Thank you! Nextfly is more than a web design company; they have helped us enhance our digital presence with ideas and recommendations. I’d like to extend a special thanks to Julie for her patience and guidance as I continue to learn the ropes of digital marketing in my new role. She’s been fun to work with! Stacia Matthews, Public Relations Manager, Indiana Spine Group

Stacia Matthews

Nextfly Communications was instrumental in designing and implementing an awesome website for Gurtowsky Graphics LLC that was at a competitive price point and provided all of the tools I wanted to have for my website. They are always quick to respond if I have a question or need anything. Thanks for a job well done!

Bridget Gurtowsky

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