Did you notice it, or was it pointed out to you?

Wondering what I’m talking about? Hashtags, of course! The infamous Twitter hashtags (#) have now made their way to Facebook! Thank goodness!

What does this mean for a Facebook user? Well, one of the biggest advantages of adding hashtags to Facebook is that it provides a stronger cross-platform integration. This then provides great user experience, which individuals having the potential to navigate subject matter the most to them!

Screen Shot 2013-06-19 at 1.41.04 PM

Just like ease of use for users, this is also a benefit to marketers. You can FINALLY utilize hashtags for campaigns across all social media platforms such as Twitter, Facebook, Google+ and Instagram.

With Facebook now adding hashtag functionality, I feel like we are a step closer to total social media integration.

What would be next? I’d suggest YouTube.

Google+ already uses hashtags on it’s platform – it’s about time they get YouTube to do the same.