Did you notice it, or was it pointed out to you?
Wondering what I’m talking about? Hashtags, of course! The infamous Twitter hashtags (#) have now made their way to Facebook! Thank goodness!
What does this mean for a Facebook user? Well, one of the biggest advantages of adding hashtags to Facebook is that it provides a stronger cross-platform integration. This then provides great user experience, which individuals having the potential to navigate subject matter the most to them!
Just like ease of use for users, this is also a benefit to marketers. You can FINALLY utilize hashtags for campaigns across all social media platforms such as Twitter, Facebook, Google+ and Instagram.
With Facebook now adding hashtag functionality, I feel like we are a step closer to total social media integration.
What would be next? I’d suggest YouTube.
Google+ already uses hashtags on it’s platform – it’s about time they get YouTube to do the same.