You might have just launched your new website design, but what’s next? For most small businesses there are a lot of things that need to be done both on the website as well as across the internet to promote their business and get visitors to their website. Below are a few tips on things you can do for your small business to get started.
1. Submit your new website to search engines.
There isn’t much of a point of developing a new website design if people can’t find it. Make sure people who are looking for the products and/or services your company offers are able to find it! Submit your website to all major search engines so that you can be where your customers are.
2. Add your business to Google+ Local
Just as important as submitting your URL to search engines, it’s just as important to submit your business information to Google+ Local. Having your listing on Google+ Local gives your customers all the important information about your business without them having to dig through your website. On Google+ Local you can make a quick listing with your business description, address, phone number and website. This will help your customers find information about your company on both Google but also on Google Maps and Google+.
3. Integrate Google Analytics
Google provides website users a data analysis program in which website owners can see the number of visitors they have on their website, where they are coming from and what location they are in. Knowing this information will help you figure out if your internet marketing is effective or if you need to try other strategies.
4. Utilize Google Webmaster
Just like with Google Analytics, Google’s Webmaster helps you pinpoint issues that exist within your website to ensure that there are no issues when the search engines crawl your website.
5. Ask for reviews/testimonials
There are many local directories and websites that allow customers and clients to submit business reviews. Having reviews establishes credibility when it comes to other potential clients and customers who are searching for a certain product or service your company offers. It helps you stand out from the crowd. Examples of these sites include Yelp and Google+.
In addition to making your company stand out from reviews, ratings in Google+ are said to boost your Google search rankings with the more your company acquires.
So get going when it comes to Local SEO! There are so many benefits from it and we’d love to help! Give Nextfly a call at 317-219-3111 with any questions you might have.