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Using a Keyword Plan to Build Up Your Website

Having a keyword plan for your content pages and blog is essential for building up your SEO, or search engine optimization, ranking, and your company’s brand. Every month you should be updating your website and the easiest way to do that is by having content pages or a regularly updated blog. Using words that your clients or customers use in relation to the products or services you sell can help your website be found on various search engines. In order to get the most out of your website you will need to know how to optimize your website and maximize its use. Here are a few ways that you can do that. 


  • Hire a professional to maintain your website
    With everything that a business owner has to do, sometimes maintaining your website can fall through the cracks. Hiring a professional to manage your website will take off the pressure of regularly updating your website.  
  • Create a list of keywords or terms that your audience will use
    If there is a product or service that you specialize in, want highlighted, or you find that a lot of clients search for, it is a great idea to have a list of those keywords to use on your website.  
  • Figure out your demographic and the areas you want your website to appear the most at
    Some of our clients provide services and sell products at a state level, national level, and international level. Knowing the locations of where you want to sell to is beneficial for your SEO. 


Keywords are a simple and great tool for helping your audience find you more easily and helping you get more hits on your website. Like any good marketing strategy, consistency is key.  Maintaining a schedule for your keywords helps you stay on track for your monthly marketing and will help you keep your website’s SEO ranking staying strong. Even if you don’t update your website for a month it can lower your ranking and it will be difficult to bounce back if your website goes on for too long without any SEO boosting.  


Keyword planAt NEXTFLY Web Design, we recommend planning your keywords at least 3 months in advance and choosing keywords that target your products and services and the target area. For example, if you are a contractor in Minnesota, you will probably use keyword terms such as ‘Minnesota Floor Installation” or “Saint Paul Residential Gutter Installs” depending on what you want out of your website and the content you put on it. If you need help with your website’s SEO, check out NEXTFLY’s SEO services to speak to one of our experienced representatives. You can also get a free SEO audit done on your website. We would be more than happy to assist you with your website and get your website the coverage it deserves. 

Are you looking for more leads to your website? Maybe you need a little bit of assistance with your SEO or need an expert writer to write content for your website. No matter what you need, at NEXTFLY Web Design, we can help you. With NEXTFLY’s team of experts, we can help you boost your SEO, create your keyword plan for your website, and write content for your website, so it is stress-free for you! If you are interested in our SEO or content writing services, contact NEXTFLY Web Design today! We also provide free SEO audits and are happy to help you in any way that we can.