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Why Social Media is Critical to your Business Growth

Do you ever wonder why social media has become such a critical part of business growth? How did a platform meant to keep up with family and friends grow into the largest marketing outlet? Social media has been a critical marketing tool used for brands to gain rich insights and customers, and grow reputations. With new opportunities come new questions, let’s dive into the top five we found!

1. What can I do to gain visibility by my target audience specifically?

Today’s platforms are designed to gain a strong understanding of what users like by tracking the content users interact with. Instagram, Facebook, Twitter, and LinkedIn allow you to use these insights when paying for ads. Their advertising platforms can be highly targeted to specific demographics based on people’s location, age, specific interests, and much more. When setting up a post to run as an advertisement you set how many days you would like for it to run, as well as, a maximum financial commitment. Both short-term and long-term goals of advertising are highly customizable through social media, which offers a great deal of value to a company.

2. Can Social Media Help My SEO?

Search Engine Optimization is one of the most vital pieces of the digital marketing puzzle. SEO determines where your website shows up in a Google search for various keywords that are relevant to the products or services that you offer. You might be wondering, how does placement name placement on Google and social media have any correlation? Great question! First, having active social media accounts that people visit frequently creates another opportunity for those pages to rank on Google. For example, have you ever typed in a local coffee shop looking for their website, but see their Facebook page first instead? Google is searching for results with relevant keywords and webpage activity! This creates an opportunity for people to see more than just your website. Secondly, social media is a fantastic way to build links back to your website. When you post on social media and it’s shared by your followers and other businesses it’s creating backlinks and drives traffic to your site, which helps your SEO. Lastly, social media is the current most used form of digital marketing which allows for a plethora of new opportunities.

3. How often should I post?

According to John Rampton, writer for Forbes magazine, “more is always better”. The question of how frequently to post is tricky simply because of the nature of social media. Algorithms are always changing on Facebook, Twitter, Instagram, etc… Experts suggest sticking to one post per day five days out of the week. Keep in mind that these platforms have become more than just a place to post content, businesses can now utilize stories. Stories only last 24 hours, so you have the opportunity to create a sense of urgency and exclusivity with your content without being too excessive.

4. Can Social Media Help Me Generate Business Partnerships?

The short answer is yes! Social media has become the world’s largest networking event. Social networking allows you the opportunity to reach out to other businesses outside of your normal scope. Instagram released a blog post on March 22, 2017, stating that it had reached 8 million active business accounts, and nearly 1 million active advertisements running monthly. Partnerships can happen in a variety of ways. You can team up with other companies for promotions, giveaways, and incentive-based contests. Having a strong social media presence will help you look appealing to other businesses and land partnerships reaching a large audience.

5. Which social media platforms should my business have a presence on?

It is common practice to start on the Core 4: Instagram, Twitter, LinkedIn, and Facebook. Once you’ve established a presence on these you can look into networks like Pinterest or TikTok. The Core 4 are important because of their well-established nature. Your product will help determine what networks to focus on first, and then allow yourself to grow from there.

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