At Nextfly we work alongside a lot of small businesses to help them establish their online presence. One of the first questions we ask while developing the initial design of a website is is if a client has social media accounts that they’d like to integrate. Often these companies don’t have a presence and, since launching a new site, feel like they’ll use social media to promote their company.
What I’d like to do is take a moment to talk about 3 important things that small businesses need to think about when first establishing their social media presence.
1. Be Specific
There are multiple social media platforms available these days and a variety of different benefits for each. Do not go out and make a Facebook, Twitter, Pinterest, Google+, etc. etc. page just because. Consider your audience and find out where they are. What works for a yoga studio will not be the same as what works for a bakery.
2. Make it Look Good
Make sure you use high quality images for your branding. I would even have someone design a simple graphic for things such as the Facebook cover, Twitter background, YouTube cover, etc. Remember, these social media sites represent your company and it’s important that you take your company seriously and look professional.
3. Post Regularly
Nothing is worse than developing social media site, using them once or twice, and then not touching them for a month or two. Figure out a posting schedule and stick to it! Facebook suggests that brands start out with one or two posts a week to feel out the platform and see what works, Twitter is usually between 4 and 5 times a day. Find out what best works for your company, your schedule and stay consistant! Consistency is key.
Those are just a few suggestions to get you started. If you have any more questions about social media set up and management, give us a call at 317-219-3111! We’d love to help.