You’ve just spent the last few months designing and filling up your beautiful new website. You may be asking yourself, “What’s next?” Many people think that once you have built your site, you can just let it take over and do all of the work for you. Is this true? This and many others are things to consider once you have completed your web design project. Let Nextfly assist you with the next steps!
I have built this new website, does this mean I should automatically get more traffic?
You’ve built this beautiful new website. It is more engaging and eye-pleasing than your old site; however, that does not mean that you see an immediate rise in traffic. We like to use the analogy of a single website across the world wide web is just like having a billboard in a cornfield. How do you get people to see your site when it is in the middle of nowhere? That is where digital marketing takes over.
How to get immediate traffic?
The fastest way to get people to see your billboard is to move it to the highway. In the digital marketing world, this is known as Pay Per Click marketing. While you’ll see more traffic, it will cost you a lot more money to have such a great location knowing hundreds if not thousands of people will see it. Not only that, but you will learn that not all of your visitors are qualified customers. For example, if you are a restaurant you will want to be in front of drivers who are in the market to purchase food.
Let’s say that approximately 50% of people are trying to get from point A to point B. They will just drive right on by. Then approximately 30% see your food advertisement and are interested; however, it is not time to eat so there is no reason to stop. That doesn’t mean that it was wasted, they just aren’t interested RIGHT NOW. Then there are approximately 10% who want to eat, but have another place in mind. That leaves approximately 10% of people who may actually show up at your door because they saw your billboard and were ready to eat.
How to get more qualified leads?
While it is nice to get a lot of immediate traffic, sometimes it is better to know the people you are directing to your site are the people who want to be there. This is the idea that your billboard is within the city limits. Your ad will be displayed in front of hotels, businesses, and residents. All of the people traveling here will want food at one point or another.
While it may not get the same amount of views as a billboard on the highway, it is in an area that will be seen multiple times and most likely seen at lunch and dinner time when people are leaving the office or getting ready to go home from work.
What should I do if my site has issues?
At one point or another, your website WILL have a problem that needs to be fixed. This is just like our phones and the glitches they have. Let’s be honest, technology is not perfect. Especially when multiple parts are working with each other at the same time. Sometimes it could be an issue with a plugin that needs to be updated, or it could be one plugin is having an issue with the other.
Other times it could be your server/host that is having issues. If your web host is the same company that built your site, you have a one-stop-shop for all of your issues. However, if you host with a separate company, you may reach out to your web design company and get redirected to your host.
When will I know if it is time for a New Website Design?
You’ve just made your website, it’s easy to start thinking that you have years and years and years before you will need a new website. While that may be true for some websites, that is not the best practice. The average website is rebuilt every two years, and that comes quickly.
While it may not be entirely obvious that it is time for a redesign, there are a few indicators that it may be time to start thinking about it.
- Your competitor’s sites have been updated
- You feel as though your website is behind your peers
- You have changed or added more/different products or services
- Your website continually has errors that come up
- Your website takes a long time to load
- Your homepage does not clearly state what you do/sell
- The backend of your site is not user friendly
- The user experience is poor on your site
Do You Have Any More Questions?
Have you just launched your website and have additional questions? Our team at NEXTFLY Web Design is here to clarify questions that may come up after the launch of the site.