What Users Want To See on Your Homepage
Your website’s homepage is extremely important, it’s the first thing your users see when they visit your site. You want them to be interested in what you’re selling and ready to buy. But how do you make sure users will find what they want on your homepage? It all starts with understanding what users want from their first experience on a website and then making sure that your site delivers on those expectations.
1. An explanation of why they should use your product or service
The first thing users want to see on your homepage is an explanation of why they should use your product or service. If a user has never heard of you before, they’ll want to know why they should use your product or service instead of the competition.
2. A clear and simple call to action (CTA)
The second thing that your users want to see on your homepage is a clear and simple call to action (CTA). A call to action is a button or link that prompts a user to take a specific action. It could be as simple as “Sign up for our newsletter,” or it could be something more complex like “Get started now.”
The most important part of any call to action is that it’s easy for users to understand what they need to do in order for them to get what they want from you. If you make this process difficult, then people won’t bother going through with it. That means lost revenue opportunities and frustrated customers who aren’t getting their needs met in the best way possible.
3. Relevant content for the user’s stage in the buyer’s journey
The next step is to start thinking about what your visitors are looking for. Where are they on their journey? What questions do they have, and how can you anticipate them?
There are many ways to do this, but one of the best ways is by creating buyer personas, a fictional representation of your ideal customer that includes their demographics and goals. This will help you create content that speaks directly to them on both an emotional level as well as a practical level.
The key to a great homepage is knowing what you are selling, who you are selling it to, and why they should care. The best way to do this is by doing your research and finding answers before you start building anything.
Need Help with your Homepage?
NEXTFLY can help you by providing you with an effective and affordable solution for your homepage design. We can help you reach your goals and expectations. Contact us today!