More and more, while you are out and about, you see a vast variety of closed down malls and stores going out of business. The small mom and pop shops have a harder and harder time keeping up with the money it takes to run a brick and mortar store. Why is it that we are seeing such a rise in local stores going out of business?
In earlier years, it was said that online shopping was “just a fad”. However, since the late 1990s, the total of online shopping rose from 5% to 11.807% in early 2019, statistics provided by the United States Census Bureau. While this number seems low, sales for general merchandise (department stores, warehouse clubs, and supercenters) were only 11.813%. While these percents do not account for ALL types of brick and mortar stores, it is still alarming to see how the rise in online stores can do to your business.
Top Reasons Why Your Business Needs a Website
Offerings
With traditional shopping, guests would have to call into your lawn care business to see what services you offer. Or if you are a store owner, guests may have to drag their feet down every aisle to see what you sell. With a website, you are able to highlight most, if not all, of the products and services that you offer. This is extremely important for visitors. We live in an extremely digital age, where convenience is worth more than gold!
Credibility
In addition to needing an easy way to see what you have to offer; it is important that your potential buyers have a way to build trust in your business. If your potential clients are anything like me, they may have already looked through your google/yelp review. More importantly, they may have already tried to search your products/services on the web validate what these reviews have said.
Accessibility
With the invention of Amazon, many of today’s shoppers have moved their shopping habits online to be able to avoid the fuss of getting the kids ready and trudging to the store. Now everything can be done in the comfort of your own home. I am one of those people, I would rather wait two days for my Amazon Subscription orders to come in instead of hauling myself all the way to the store.
With a Website, you give your clients an immediate way to purchase what they need. This could be during the day, while the world is still awake. More importantly, they can still find/buy what they need to in your after hours, with a few clicks of a button.
Comparison
Another important reason to have a website is so your potential clients/customers can judge you based on your competitors. Without a website, your guests may not know the quality of work or products that you have to offer. Make sure your business does not get left in the dust!
Are You Ready to Get Your Website Off the Ground?
Have you been thinking that it is time for your business to invest in its first website? Nextfly Web Design is ready to help you design and deploy your very own website. Reach out to a representative to get started today!