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What Makes A Good Logo?

Indianapolis Web Design and branding

A good logo design is so important for a business. It’s the first impression people have of your workplace and it’s a vital part of every business identity kit. A good logo design should complement your company’s brand via a set of basic design principles. When it comes to branding, a great logo is key. […]

4 Reasons Why Web Hosting Is Critical to Your Website’s Success

Web Hosting Server

When I speak with potential clients who have never had a website before, many do not know that your website needs hosting. Web hosting is purchased/rented server space to house your website files. These files include your system software, images, pages, etc. Without this, your website would only be a domain with nowhere to go. […]

What Does Branding Mean?

Indianapolis Web Design and branding

Branding is the intricate process of giving purpose to a specific company or organization by way of curating and shaping a brand in consumers’ minds. Webster Dictionary defines branding as, “The promotion of a particular product or company by means of advertising and distinctive design”. For many, even specialists, this is typically interpreted as a […]

A Beginners Guide to the Most Popular Web Development Programming Languages

HTML: HTML stands for Hypertext Markup Language and is usually the first web development programming language anyone starting out in web development learns. HTML is the foundation that over 90% of websites are built on. In essence, HTML provides the structure for a webpage by breaking out the content into sections such as titles, headings, […]

Why Images are Important to your Website

Images are important to any online marketing campaign by connecting with the visitor and establishing trust. Using high-quality, professional photography can help you differentiate yourself from the competition and contribute to the overall performance of your website. The photos and graphics we use present the personality of our company by showing who it is and […]

Why Isn’t My Site on Google’s Front Page?

While this may seem like an easy question, there is no one correct answer. When it comes to ranking on Google’s front page, there are quite a few big items that can affect this. It also depends on what you are trying to rank on Google’s front page for. Are you trying to rank for […]

2022 Website Design Trends

web design

As we move into the new year, what are going to be the latest and greatest in website design styles, techniques, and trends that you can utilize for your own business or website? We’ll walk you through some of these trends to see what you can expect to see on the web in 2022 and […]

How Using AI (Artificial Intelligence) Can Improve Your Website

Today’s businesses are looking for new ways to take advantage of current and emerging technologies, and at the top of that list is Artificial Intelligence, or AI for short. AI allows companies to automate processes for simple applications, complex applications, and everything in between. One great aspect of AI is that you don’t have to […]