Content Writing

What is Content

Content includes a lot of different elements. It includes any text, photos, video, or audio that appears on a webpage. The key a great website is to fill it with strategic content; content with a purpose.

Purpose of content:

  • To inform customers on your products and services, or your industry
  • To persuade customers to do something, whether it’s to make a purchase, sign up for a newsletter, or share something
  • To entertain an audience

Why Content Matters

A site’s content is an opportunity for you to connect with your customers and provide more them with up-to-date information. It’s not enough to build a website, you need to fill it with relevant and engaging content.

Despite what most people think, content needs to be updated regularly. When people come to your site, they expect new copy that’s relevant to them.

One of the most important aspects of content is making sure it’s up to date. Fresh content on a website will keep users coming back. Your website is your company’s first impression for most consumers, so your website should be updated with new content often to keep coming back.

What Well-Written Content Can Do For You

Provide information to your customer- Your customer came to your website for a reason. Content is your opportunity to provide more information about products and services you offer. The more information you can provide a potential customer, the more confident they will feel in you and your business’ abilities.

Differentiate yourself from your competitors- Your website is all about you and what you can do. This is your chance to build your reputation as an industry leader. If a customer is faced with two equal products, they’re more likely to go with the product that has more content about it. Your content can be descriptions, anecdotes, testimonials, anything that helps sell the product.

IContent helps increase search engine rankingncrease Search Result Ranking- Optimizing your web content with keywords can greatly improve your ranking in search engine results. When we write SEO friendly content, that doesn’t mean we only write for search engines. The copywriting specialists at NEXTFLY write relevant content that is still engaging your customers. At the end of the day, people are the ones reading your content. We aim to write content that is easy for your customers to read, but also attract the attention of search engines.

Decreased bounce rates- When your site has relevant content, visitors are more likely to find your website through search engines (see above), and stay on your page longer. When a user comes to a new page, they spend an average of 5.9 seconds scanning content. That’s less than 6 seconds to impress them with organized, attractive, and informative content. A site that is is filled with well-written content will keep your customers engaged and on your site.

Create a call to action– You got someone to your site, now what? Calls to action ask the user to complete a task. Depending on your site, this action could be anything from asking them to sign up for a trial, clicking a link to read more about a product, or contacting you for more information. Having content written based on your call to action makes the user more likely to act.

Why NEXTFLY

NEXTFLY works with you to write optimized content for your website. We understand the delicate balance of writing for people and for search engines. Here’s what you can expect from NEXTFLY’s copywriting services:

  • Consistent content throughout your entire site
  • Interesting and engaging content promoting your business
  • Seamless copy throughout your site- no one will know a third party was involved
  • Search engine optimized content
  • Copy that’s free of grammatical and spelling errors

Let us do the writing so you can do what you do best- running your business!


Or, Call us -> 317-219-3111


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Testimonials

I have been doing this for over 13 years and I have met and done business with a lot of people - Brett seems to be the most knowledgeable and sharpest of them all. I’m very impressed on how he runs his business. THANK YOU FOR ALL OF YOUR HELP!!!

Dan Kahn, Floors to your Home

Brett and his company, NEXTFLY, have surpassed all our expectations in the development of the firm's new web page with the speed, efficiency, technological savvy and patience exhibited throughout the build process. Brett sat down with us personally and met every deadline outlined during our initial meeting. We recommend this company to anyone, particularly the small business owner, looking to enhance their company's digital presence.

Julie Ladendorf Law

Andrew comes prepared can answer questions is on time and follows up his can assist anyone at any level.

Jim Nelson

Nextfly is an excellent company to help build a website. They explain everything step by step in ways that anyone can understand. Their pricing is very competitive with other companies and they do not try to add in any hidden fees. What you see is what you get with Nextfly. They are a breath of fresh air in the business world!

Kathryn

Brett is a top notch professional in the web site design industry. He produces great work. His designs are creative, but at the same time maintain a high degree of functionality. He delivers excellent work at a very reasonable price and I would certainly recommend him to anyone seeking a very strong web presence.

Jon Knight - Primary Residential Mortgage

I recently did some work with Brett over at www.nextflywebdesign.com and I must say it was a breath of fresh air working with him! Brett is extremely knowledgeable in his field, and he really does go beyond the scope of the contract.....I feel like I got more than I paid for! Communication is key to maintaining happy clients, Brett was very responsive and knowledgeable in every situation. Thanks again for the great experience Brett.....I will recommend you to people needing your services.

Justin Fitzhugh

We used Brett Beck and Nextfly Communications for our family plumbing business. I was unsure and overwhelmed on where to begin with a web site, he stepped in and provided all the support needed. We are very pleased with the product and service. We have trust in Brett and look forward to working with him in the future. Best described as Top Notch in service and results.

Dawn Skene

When I asked Brett & Julie to give our outdated website an overhaul, they went beyond my expectations. The new design is not only innovative, but easy to navigate. Thank you! Nextfly is more than a web design company; they have helped us enhance our digital presence with ideas and recommendations. I’d like to extend a special thanks to Julie for her patience and guidance as I continue to learn the ropes of digital marketing in my new role. She’s been fun to work with! Stacia Matthews, Public Relations Manager, Indiana Spine Group

Stacia Matthews

Working with NEXTFLY is an absolute dream. Any time that I have had a question or needed help with a website update, NEXTFLY is there to answer my call and walk me through the problem. You will not regret working with them.

Paul Harris

It is my pleasure to recommend Brett Beck for web design and technology assistance. Brett has a very professional business approach; conducting background research, with clear contracting, and reliable delivery of services. Brett communicates technical aspects in a user-friendly manner, so that our finished website met our objectives. During the process, he updated us frequently and provided opportunities to make changes. Brett was able to create a website with a clean, simple appeal, with the back end technical specifications. Our company was very satisfied with Brett’s services and fully intends to work with him again.

G. Schulz

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