Content Writing

What is Content

Content includes a lot of different elements. It includes any text, photos, video, or audio that appears on a webpage. The key a great website is to fill it with strategic content; content with a purpose.

Purpose of content:

  • To inform customers on your products and services, or your industry
  • To persuade customers to do something, whether it’s to make a purchase, sign up for a newsletter, or share something
  • To entertain an audience

Why Content Matters

A site’s content is an opportunity for you to connect with your customers and provide more them with up-to-date information. It’s not enough to build a website, you need to fill it with relevant and engaging content.

Despite what most people think, content needs to be updated regularly. When people come to your site, they expect new copy that’s relevant to them.

One of the most important aspects of content is making sure it’s up to date. Fresh content on a website will keep users coming back. Your website is your company’s first impression for most consumers, so your website should be updated with new content often to keep coming back.

What Well-Written Content Can Do For You

Provide information to your customer- Your customer came to your website for a reason. Content is your opportunity to provide more information about products and services you offer. The more information you can provide a potential customer, the more confident they will feel in you and your business’ abilities.

Differentiate yourself from your competitors- Your website is all about you and what you can do. This is your chance to build your reputation as an industry leader. If a customer is faced with two equal products, they’re more likely to go with the product that has more content about it. Your content can be descriptions, anecdotes, testimonials, anything that helps sell the product.

IContent helps increase search engine rankingncrease Search Result Ranking- Optimizing your web content with keywords can greatly improve your ranking in search engine results. When we write SEO friendly content, that doesn’t mean we only write for search engines. The copywriting specialists at NEXTFLY write relevant content that is still engaging your customers. At the end of the day, people are the ones reading your content. We aim to write content that is easy for your customers to read, but also attract the attention of search engines.

Decreased bounce rates- When your site has relevant content, visitors are more likely to find your website through search engines (see above), and stay on your page longer. When a user comes to a new page, they spend an average of 5.9 seconds scanning content. That’s less than 6 seconds to impress them with organized, attractive, and informative content. A site that is is filled with well-written content will keep your customers engaged and on your site.

Create a call to action– You got someone to your site, now what? Calls to action ask the user to complete a task. Depending on your site, this action could be anything from asking them to sign up for a trial, clicking a link to read more about a product, or contacting you for more information. Having content written based on your call to action makes the user more likely to act.

Why NEXTFLY

NEXTFLY works with you to write optimized content for your website. We understand the delicate balance of writing for people and for search engines. Here’s what you can expect from NEXTFLY’s copywriting services:

  • Consistent content throughout your entire site
  • Interesting and engaging content promoting your business
  • Seamless copy throughout your site- no one will know a third party was involved
  • Search engine optimized content
  • Copy that’s free of grammatical and spelling errors

Let us do the writing so you can do what you do best- running your business!


Or, Call us -> 317-219-3111


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Testimonials

I have been a very happy customer of NEXTFLY's for 7+ years now. Through 3 different website designs, online marketing strategies, and their help with my computers & servers, they always know what to do. I've recommended them to several other companies I work with and will continue to pass their info on. Thanks for all of your help, you guys are awesome!.

Troy Aeschliman

Working with NEXTFLY is an absolute dream. Any time that I have had a question or needed help with a website update, NEXTFLY is there to answer my call and walk me through the problem. You will not regret working with them.

Paul Harris

Brett, Thank you for such a wonderful new website. You were very helpful in the design phase of the project all the way through to the launch. The new site has even more features than I was expecting! I will recommend your work to anyone I know looking for a new website. I will definitely be calling in the future to add new features and expand the site.

Ben Baxter, Accent ERP

Brett, I wanted to thank you for the great job you have done on the http://www.amalgaway.com/ WEB site. We have had many complements on the simplicity and functionality of our site. You have also greatly enhanced our position on both the major search engines. I do not know how you did it but you eliminated all the Spam orders we used to get in the past. This one point has saved us time and money because even when we suspected they were bogus orders we had to chase them down. Thanks again you have been a great asset to Amalgaway.

Jerry Jensen, Amalgaway

When my law firm needed to update its website we turned to Nextfly. Andrew at Nextfly was great at explaining his thoughts for our new website without getting overly technical, which we appreciated. More importantly, when we had questions about our site Nextfly was always quick to respond and very helpful. We were very pleased with our new website and have since used the company both to optimize our website and to create a mobile website. Whenever a friend opens a new business I send them to Nextfly because I know Nextfly will take great care of them, charge a reasonable fee, and produce excellent results.

Erika Singler

I would like to take this time to thank you for all your hard work. I can’t believe the site looks as good as it does. You did a fantastic job at creating the site and then quickly making adjustments based on our conversations. I will be recommending your services to anyone that needs a site built.

Tony Jacobs, SBC Fort Wayne

Brett has been a client of mine for over three years. He is a dynamic entrepeneur with excellent business sense. He has really grown Nextfly and has it poised for great things!

John Delucia

Nextfly Communications custom built an auction website for my new business. The process was simple, straightforward, and very professional throughout. Brett went above and beyond to make sure the site functioned properly and that we were satisfied. I can't begin to describe how happy I am with the results. I can't imagine anyone else but Nextfly to build a website and provide their service throughout!

Adam Moss

I appreciate quite a few things about Nextfly and their web design process. Most importantly, they are easy to work with, quick and helpful. The design of my webpage is fantastic. I recommend them highly.

Mark Worthley

We used Brett Beck and Nextfly Communications for our family plumbing business. I was unsure and overwhelmed on where to begin with a web site, he stepped in and provided all the support needed. We are very pleased with the product and service. We have trust in Brett and look forward to working with him in the future. Best described as Top Notch in service and results.

Dawn Skene

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