Content Writing

What is Content

Content includes a lot of different elements. It includes any text, photos, video, or audio that appears on a webpage. The key a great website is to fill it with strategic content; content with a purpose.

Purpose of content:

  • To inform customers on your products and services, or your industry
  • To persuade customers to do something, whether it’s to make a purchase, sign up for a newsletter, or share something
  • To entertain an audience

Why Content Matters

A site’s content is an opportunity for you to connect with your customers and provide more them with up-to-date information. It’s not enough to build a website, you need to fill it with relevant and engaging content.

Despite what most people think, content needs to be updated regularly. When people come to your site, they expect new copy that’s relevant to them.

One of the most important aspects of content is making sure it’s up to date. Fresh content on a website will keep users coming back. Your website is your company’s first impression for most consumers, so your website should be updated with new content often to keep coming back.

What Well-Written Content Can Do For You

Provide information to your customer- Your customer came to your website for a reason. Content is your opportunity to provide more information about products and services you offer. The more information you can provide a potential customer, the more confident they will feel in you and your business’ abilities.

Differentiate yourself from your competitors- Your website is all about you and what you can do. This is your chance to build your reputation as an industry leader. If a customer is faced with two equal products, they’re more likely to go with the product that has more content about it. Your content can be descriptions, anecdotes, testimonials, anything that helps sell the product.

IContent helps increase search engine rankingncrease Search Result Ranking- Optimizing your web content with keywords can greatly improve your ranking in search engine results. When we write SEO friendly content, that doesn’t mean we only write for search engines. The copywriting specialists at NEXTFLY write relevant content that is still engaging your customers. At the end of the day, people are the ones reading your content. We aim to write content that is easy for your customers to read, but also attract the attention of search engines.

Decreased bounce rates- When your site has relevant content, visitors are more likely to find your website through search engines (see above), and stay on your page longer. When a user comes to a new page, they spend an average of 5.9 seconds scanning content. That’s less than 6 seconds to impress them with organized, attractive, and informative content. A site that is is filled with well-written content will keep your customers engaged and on your site.

Create a call to action– You got someone to your site, now what? Calls to action ask the user to complete a task. Depending on your site, this action could be anything from asking them to sign up for a trial, clicking a link to read more about a product, or contacting you for more information. Having content written based on your call to action makes the user more likely to act.

Why NEXTFLY

NEXTFLY works with you to write optimized content for your website. We understand the delicate balance of writing for people and for search engines. Here’s what you can expect from NEXTFLY’s copywriting services:

  • Consistent content throughout your entire site
  • Interesting and engaging content promoting your business
  • Seamless copy throughout your site- no one will know a third party was involved
  • Search engine optimized content
  • Copy that’s free of grammatical and spelling errors

Let us do the writing so you can do what you do best- running your business!


Or, Call us -> 317-219-3111


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Testimonials

The NextFly team has been incredible to work with the past year! I collaborate with Julie on the InCycle website and she is always one step ahead. She is so timely and efficient - always responding to emails and requests in a super quick turnaround. Not only that, the company does great work. Our website is beautifully designed and user-friendly. I trust any advice Julie offers or the suggestions she makes. I would highly recommend NextFly to any business or individual looking to expand their services on the web. Great team!

Amanda Dorman, InCycle

I would like to thank Brett Beck with Nextfly Communications for the quick service he and his staff provided. We Lewis Equipment Rental “D-B-A Pink Pots would like to note that Brett was easy to work with throughout the job. I would recommend them highly.

Johnny Lewis, Pink Pots

Nextfly Communications is Awesome! I have had an online skin care company for three years now. I have had so many problems with the companies that I've hired in the past to help me get my business up and running online. I've been through it all, to long to list here. I knew that I needed to start over but at this point trusted NO ONE. It was so difficult because you would think that business to business people would have some respect for each other but that is not what I've discovered. They all were really friendly and helpful until they received payment and then everything changed. Attitude and everything. I got on Google and did a search for Internet hosting companies - I found a lot and interviewed a lot of companies. When I called Nextfly and spoke with Brett, he was so helpful, informative and reassuring, without being pushy. I didn't say yes right away because I still trusted no one and didn't want to give money away yet another time. I went back over everyone again - and then I made my decision to go with Brett and Nextfly. What a great decision! Brett has been nothing short of fabulous! Like the breath of fresh air that I have been needing! He has made sure that I have a safe and secure website that I can feel confident about my customers ordering their much loved products! I had three other companies say that they were going to do the same thing and they did nothing! Not only did I pay them for their so called services, but because they didn't set me up correctly, where my shopping cart didn't work right, I lost a lot of money in sales. I highly recommend Nextfly Communications for anyone who needs services such as these. Brett makes sure that every problem is solved. I've literally given him lists of my concerns and he goes right down the list, one at a time and fixes each one. Sorry this is such a long "rave" but I feel that Brett and Nextfly deserve it because people are really quick to complain but slow to praise - so thank you very much Brett and Nextfly!!! I am looking forward to a longlasting and profitable relationship! Veronica Chouinard-evenbetterskincare.com.

Veronica Chouinard - evenbetterskincare.com

Working with Nextfly has been a treat! Their response time, vision and training is better than I could have ever hoped for in a web partner. Julie is a rockstar when it comes to support, training, and responsiveness! We are thrilled to be using them and look forward to working with them long term!

Kyndra Packard, Marketshare Financial

I came to NextFly with a very vague, I-need-my-website-to-look-more-professional requirement. Julie took on the challenge, and after a meeting, a few phone calls, and a few emails over the course of a few weeks, I was back in the NextFly office seeing my new website and getting trained. Julie and NextFly provided super service, they were super helpful, and they made it super easy to move to my new web "home". In the (now) three weeks since launch, I've received literally dozens of complements about my new website! I couldn't be happier with the work from Julie and the NextFly team!

Doug Tedder, Tedder Consulting

I would like to thank Brett Beck with Nextfly Communications for the quick service he and his staff provided. We Lewis Equipment Rental “D-B-A Pink Pots would like to note that Brett was easy to work with throughout the job. I would recommend them highly.

Rachel Lewis

Awesome website and design. Easy process and great customer service. Would highly recommend.

Duepner Law

I appreciate quite a few things about Nextfly and their web design process. Most importantly, they are easy to work with, quick and helpful. The design of my webpage is fantastic. I recommend them highly.

Mark Worthley

Brett and the group at Nextfly are amazing. I have used Brett 2-3 times to help me with website Issues. He is prompt and always gets the problem fixed and up and going in no time. I am so glad I found them to take care of all my Website issues.

Terry Goff

Andy has the ability to focus on what his client needs and then matches those needs with products and services. He is extremely creative in offering solutions and will go out of his way to make sure you are satisfied on every level. Andy\'s expertise is far superior to others in his field as he will investigate options for his clients until he find the right fit. Doing business with Andy has always been of great value to me.

Denise Soots

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