Content Writing

What is Content

Content includes a lot of different elements. It includes any text, photos, video, or audio that appears on a webpage. The key a great website is to fill it with strategic content; content with a purpose.

Purpose of content:

  • To inform customers on your products and services, or your industry
  • To persuade customers to do something, whether it’s to make a purchase, sign up for a newsletter, or share something
  • To entertain an audience

Why Content Matters

A site’s content is an opportunity for you to connect with your customers and provide more them with up-to-date information. It’s not enough to build a website, you need to fill it with relevant and engaging content.

Despite what most people think, content needs to be updated regularly. When people come to your site, they expect new copy that’s relevant to them.

One of the most important aspects of content is making sure it’s up to date. Fresh content on a website will keep users coming back. Your website is your company’s first impression for most consumers, so your website should be updated with new content often to keep coming back.

What Well-Written Content Can Do For You

Provide information to your customer- Your customer came to your website for a reason. Content is your opportunity to provide more information about products and services you offer. The more information you can provide a potential customer, the more confident they will feel in you and your business’ abilities.

Differentiate yourself from your competitors- Your website is all about you and what you can do. This is your chance to build your reputation as an industry leader. If a customer is faced with two equal products, they’re more likely to go with the product that has more content about it. Your content can be descriptions, anecdotes, testimonials, anything that helps sell the product.

IContent helps increase search engine rankingncrease Search Result Ranking- Optimizing your web content with keywords can greatly improve your ranking in search engine results. When we write SEO friendly content, that doesn’t mean we only write for search engines. The copywriting specialists at NEXTFLY write relevant content that is still engaging your customers. At the end of the day, people are the ones reading your content. We aim to write content that is easy for your customers to read, but also attract the attention of search engines.

Decreased bounce rates- When your site has relevant content, visitors are more likely to find your website through search engines (see above), and stay on your page longer. When a user comes to a new page, they spend an average of 5.9 seconds scanning content. That’s less than 6 seconds to impress them with organized, attractive, and informative content. A site that is is filled with well-written content will keep your customers engaged and on your site.

Create a call to action– You got someone to your site, now what? Calls to action ask the user to complete a task. Depending on your site, this action could be anything from asking them to sign up for a trial, clicking a link to read more about a product, or contacting you for more information. Having content written based on your call to action makes the user more likely to act.

Why NEXTFLY

NEXTFLY works with you to write optimized content for your website. We understand the delicate balance of writing for people and for search engines. Here’s what you can expect from NEXTFLY’s copywriting services:

  • Consistent content throughout your entire site
  • Interesting and engaging content promoting your business
  • Seamless copy throughout your site- no one will know a third party was involved
  • Search engine optimized content
  • Copy that’s free of grammatical and spelling errors

Let us do the writing so you can do what you do best- running your business!


Or, Call us -> 317-219-3111


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Nextfly has been great a great vendor for us. Website designs have always been sharp and user friendly. They have developed 2 sites for us. For us to use an outfit twice, means they have talent. They also have delivered on SEO services.

Tony

I met with four companies to discuss redoing my web page and logo but chose Nextfly Communications because the presentation was understandable and I didn't sense any hidden prices. It turned out to be a great decision as everything was completed within 30 days, the products were awesome and the customer service was outstanding. Jason was a pleasure to work with as my development consultant. He was great at making suggestions to improve the website and the logo plus never made me feel guilty about asking for even minor changes. The prices were reasonable to include the optional monthly maintenance fee to help keep my services optimized. I will definitely refer Nextfly Communications to my business colleagues, family and friends!

Jan Crews, Vallube

“Brett Beck of Nextfly Communications created a rich Web site to publicize and sell The Dome in the Valley: The History and Rebirth of the West Baden Springs Hotel, which I recently published. Brett quickly understood my unique needs, guided me through the requirements of Web design and Web hosting, and professionally crafted a site that very effectively meets those needs. I have no hesitation strongly recommending Brett and Nextfly to anyone looking for Web site development or Web hosting. I know you will be pleased with your selection. James M. Vaughn, Author/Publisher The Dome in the Valley: The History and Rebirth of the West Baden Springs Hotel www.domeinthevalley.com”

James M. Vaughn

I would like to thank Brett Beck with Nextfly Communications for the quick service he and his staff provided. We Lewis Equipment Rental “D-B-A Pink Pots would like to note that Brett was easy to work with throughout the job. I would recommend them highly.

Rachel Lewis

NEXTFLY is an amazing website company. What could be a daunting process was made smooth and timely by Andy Heiser and the rest of the NEXTFLY staff. And the results were fantastic!!!

Gina

Brett at Nextfly has been nothing but helpful. I have emailed at unsociable hours as issues or questions arise at work and he has always responded and helped within minutes. He is extemeley professional and would recommend Nextfly without hesitation.

Melanie Walker

Nextfly Communications custom built an auction website for my new business. The process was simple, straightforward, and very professional throughout. Brett went above and beyond to make sure the site functioned properly and that we were satisfied. I can't begin to describe how happy I am with the results. I can't imagine anyone else but Nextfly to build a website and provide their service throughout!

Adam Moss

Brett, Thank you for such a wonderful new website. You were very helpful in the design phase of the project all the way through to the launch. The new site has even more features than I was expecting! I will recommend your work to anyone I know looking for a new website. I will definitely be calling in the future to add new features and expand the site.

Ben Baxter, Accent ERP

I came to NextFly with a very vague, I-need-my-website-to-look-more-professional requirement. Julie took on the challenge, and after a meeting, a few phone calls, and a few emails over the course of a few weeks, I was back in the NextFly office seeing my new website and getting trained. Julie and NextFly provided super service, they were super helpful, and they made it super easy to move to my new web "home". In the (now) three weeks since launch, I've received literally dozens of complements about my new website! I couldn't be happier with the work from Julie and the NextFly team!

Doug Tedder, Tedder Consulting

I would recommend Brett at NEXTFLY over and over again. We are in the construction/architectural industry and when we decided to revamp our website, we needed to appeal to creative types. We were also working on a budget. Brett understood this and surpassed all expectations. He was incredibly helpful at the beginning of the process and continued his patience and responsiveness all the way to the end...and we asked a lot of questions! He is not like most in his field... his priority seems to be building relationships and doing his job well. We will continue to use Brett for all of our website/SEO/technology needs.

Lindsay Gerlach

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