Content Writing

What is Content

Content includes a lot of different elements. It includes any text, photos, video, or audio that appears on a webpage. The key a great website is to fill it with strategic content; content with a purpose.

Purpose of content:

  • To inform customers on your products and services, or your industry
  • To persuade customers to do something, whether it’s to make a purchase, sign up for a newsletter, or share something
  • To entertain an audience

Why Content Matters

A site’s content is an opportunity for you to connect with your customers and provide more them with up-to-date information. It’s not enough to build a website, you need to fill it with relevant and engaging content.

Despite what most people think, content needs to be updated regularly. When people come to your site, they expect new copy that’s relevant to them.

One of the most important aspects of content is making sure it’s up to date. Fresh content on a website will keep users coming back. Your website is your company’s first impression for most consumers, so your website should be updated with new content often to keep coming back.

What Well-Written Content Can Do For You

Provide information to your customer- Your customer came to your website for a reason. Content is your opportunity to provide more information about products and services you offer. The more information you can provide a potential customer, the more confident they will feel in you and your business’ abilities.

Differentiate yourself from your competitors- Your website is all about you and what you can do. This is your chance to build your reputation as an industry leader. If a customer is faced with two equal products, they’re more likely to go with the product that has more content about it. Your content can be descriptions, anecdotes, testimonials, anything that helps sell the product.

IContent helps increase search engine rankingncrease Search Result Ranking- Optimizing your web content with keywords can greatly improve your ranking in search engine results. When we write SEO friendly content, that doesn’t mean we only write for search engines. The copywriting specialists at NEXTFLY write relevant content that is still engaging your customers. At the end of the day, people are the ones reading your content. We aim to write content that is easy for your customers to read, but also attract the attention of search engines.

Decreased bounce rates- When your site has relevant content, visitors are more likely to find your website through search engines (see above), and stay on your page longer. When a user comes to a new page, they spend an average of 5.9 seconds scanning content. That’s less than 6 seconds to impress them with organized, attractive, and informative content. A site that is is filled with well-written content will keep your customers engaged and on your site.

Create a call to action– You got someone to your site, now what? Calls to action ask the user to complete a task. Depending on your site, this action could be anything from asking them to sign up for a trial, clicking a link to read more about a product, or contacting you for more information. Having content written based on your call to action makes the user more likely to act.

Why NEXTFLY

NEXTFLY works with you to write optimized content for your website. We understand the delicate balance of writing for people and for search engines. Here’s what you can expect from NEXTFLY’s copywriting services:

  • Consistent content throughout your entire site
  • Interesting and engaging content promoting your business
  • Seamless copy throughout your site- no one will know a third party was involved
  • Search engine optimized content
  • Copy that’s free of grammatical and spelling errors

Let us do the writing so you can do what you do best- running your business!


Or, Call us -> 317-219-3111


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Testimonials

Brett is a top notch professional in the web site design industry. He produces great work. His designs are creative, but at the same time maintain a high degree of functionality. He delivers excellent work at a very reasonable price and I would certainly recommend him to anyone seeking a very strong web presence.

Jon Knight - Primary Residential Mortgage

I would like to thank Brett Beck with Nextfly Communications for the quick service he and his staff provided. We Lewis Equipment Rental “D-B-A Pink Pots would like to note that Brett was easy to work with throughout the job. I would recommend them highly.

Rachel Lewis

Working with Nextfly has been a treat! Their response time, vision and training is better than I could have ever hoped for in a web partner. Julie is a rockstar when it comes to support, training, and responsiveness! We are thrilled to be using them and look forward to working with them long term!

Kyndra Packard, Marketshare Financial

I would recommend Brett at NEXTFLY over and over again. We are in the construction/architectural industry and when we decided to revamp our website, we needed to appeal to creative types. We were also working on a budget. Brett understood this and surpassed all expectations. He was incredibly helpful at the beginning of the process and continued his patience and responsiveness all the way to the end...and we asked a lot of questions! He is not like most in his field... his priority seems to be building relationships and doing his job well. We will continue to use Brett for all of our website/SEO/technology needs.

Lindsay Gerlach

Brett, Thank you for such a wonderful new website. You were very helpful in the design phase of the project all the way through to the launch. The new site has even more features than I was expecting! I will recommend your work to anyone I know looking for a new website. I will definitely be calling in the future to add new features and expand the site.

Ben Baxter, Accent ERP

Nextfly Communications was instrumental in designing and implementing an awesome website for Gurtowsky Graphics LLC that was at a competitive price point and provided all of the tools I wanted to have for my website. They are always quick to respond if I have a question or need anything. Thanks for a job well done!

Bridget Gurtowsky

LOVE THESE GUYS!!! I am the President of Kingdom Construction out of Marion,IN and Noblesville. I have hired 5 different web site developers and have NEVER had a positive experience. Historically these companies have not delivered what they were contracted to do or verbally promised... Now... for NEXTFLY... If I could rewind time I WOULD ABSOLUTELY HIRE THEM AGAIN! They under-promised, over delivered, was extremely responsive every time I contacted them. I could not of asked for a better experience. Even more then that, the website is absolutely top notch. I get complimented almost daily at the quality of the site and how easy it is to navigate. Love this whole team. The culture is amazing and could not ask for more.

Daniel Young

When I asked Brett & Julie to give our outdated website an overhaul, they went beyond my expectations. The new design is not only innovative, but easy to navigate. Thank you! Nextfly is more than a web design company; they have helped us enhance our digital presence with ideas and recommendations. I’d like to extend a special thanks to Julie for her patience and guidance as I continue to learn the ropes of digital marketing in my new role. She’s been fun to work with! Stacia Matthews, Public Relations Manager, Indiana Spine Group

Stacia Matthews

Using Nextfly has been the best decision we’ve made in regards to our online presence. They know exactly what they are doing and their experience really shows! Julie and Brett have been patient with us through all of our questions, revisions, training, etc. None of us are too well versed in website building, but we knew what we wanted in the end. Nextfly made that happen for us!!! They really made the whole process a breeze and we are very happy with their work and continued support.

Cheryl Hunt

I have worked with Brett for nearly 7 years now and can offer a strong recommendation for his work ethic, leadership abilities, and the ability to effectively manage multiple different tasks at any given time. He has remarkable people skills that have allowed him to mitigate conflict situations with an uncanny ease. I could not recommend a better person for a managerial role within an organization or to transact business with his organization.

Jonah Thompson

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