Content Writing

What is Content

Content includes a lot of different elements. It includes any text, photos, video, or audio that appears on a webpage. The key a great website is to fill it with strategic content; content with a purpose.

Purpose of content:

  • To inform customers on your products and services, or your industry
  • To persuade customers to do something, whether it’s to make a purchase, sign up for a newsletter, or share something
  • To entertain an audience

Why Content Matters

A site’s content is an opportunity for you to connect with your customers and provide more them with up-to-date information. It’s not enough to build a website, you need to fill it with relevant and engaging content.

Despite what most people think, content needs to be updated regularly. When people come to your site, they expect new copy that’s relevant to them.

One of the most important aspects of content is making sure it’s up to date. Fresh content on a website will keep users coming back. Your website is your company’s first impression for most consumers, so your website should be updated with new content often to keep coming back.

What Well-Written Content Can Do For You

Provide information to your customer- Your customer came to your website for a reason. Content is your opportunity to provide more information about products and services you offer. The more information you can provide a potential customer, the more confident they will feel in you and your business’ abilities.

Differentiate yourself from your competitors- Your website is all about you and what you can do. This is your chance to build your reputation as an industry leader. If a customer is faced with two equal products, they’re more likely to go with the product that has more content about it. Your content can be descriptions, anecdotes, testimonials, anything that helps sell the product.

IContent helps increase search engine rankingncrease Search Result Ranking- Optimizing your web content with keywords can greatly improve your ranking in search engine results. When we write SEO friendly content, that doesn’t mean we only write for search engines. The copywriting specialists at NEXTFLY write relevant content that is still engaging your customers. At the end of the day, people are the ones reading your content. We aim to write content that is easy for your customers to read, but also attract the attention of search engines.

Decreased bounce rates- When your site has relevant content, visitors are more likely to find your website through search engines (see above), and stay on your page longer. When a user comes to a new page, they spend an average of 5.9 seconds scanning content. That’s less than 6 seconds to impress them with organized, attractive, and informative content. A site that is is filled with well-written content will keep your customers engaged and on your site.

Create a call to action– You got someone to your site, now what? Calls to action ask the user to complete a task. Depending on your site, this action could be anything from asking them to sign up for a trial, clicking a link to read more about a product, or contacting you for more information. Having content written based on your call to action makes the user more likely to act.

Why NEXTFLY

NEXTFLY works with you to write optimized content for your website. We understand the delicate balance of writing for people and for search engines. Here’s what you can expect from NEXTFLY’s copywriting services:

  • Consistent content throughout your entire site
  • Interesting and engaging content promoting your business
  • Seamless copy throughout your site- no one will know a third party was involved
  • Search engine optimized content
  • Copy that’s free of grammatical and spelling errors

Let us do the writing so you can do what you do best- running your business!


Or, Call us -> 317-219-3111


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Testimonials

NEXTFLY is an amazing website company. What could be a daunting process was made smooth and timely by Andy Heiser and the rest of the NEXTFLY staff. And the results were fantastic!!!

Gina

It is my pleasure to recommend Brett Beck for web design and technology assistance. Brett has a very professional business approach; conducting background research, with clear contracting, and reliable delivery of services. Brett communicates technical aspects in a user-friendly manner, so that our finished website met our objectives. During the process, he updated us frequently and provided opportunities to make changes. Brett was able to create a website with a clean, simple appeal, with the back end technical specifications. Our company was very satisfied with Brett’s services and fully intends to work with him again.

G. Andrews

Thanks so much for another great job with my recent re-design. Your web development services were again, excellent as usual. You make the process involved in so painless and the results are always spectacular. I've been receiving rave reviews from my established clients and repeat business from new customers has been terrific. It's a no-brainer: I will be referring others to you for all of their web development needs.

Deborah K.

Andy has the ability to focus on what his client needs and then matches those needs with products and services. He is extremely creative in offering solutions and will go out of his way to make sure you are satisfied on every level. Andy\'s expertise is far superior to others in his field as he will investigate options for his clients until he find the right fit. Doing business with Andy has always been of great value to me.

Denise Soots

Brett, I wanted to thank you for the great job you have done on the http://www.amalgaway.com/ WEB site. We have had many complements on the simplicity and functionality of our site. You have also greatly enhanced our position on both the major search engines. I do not know how you did it but you eliminated all the Spam orders we used to get in the past. This one point has saved us time and money because even when we suspected they were bogus orders we had to chase them down. Thanks again you have been a great asset to Amalgaway.

Jerry Jensen, Amalgaway

I recently did some work with Brett over at www.nextflywebdesign.com and I must say it was a breath of fresh air working with him! Brett is extremely knowledgeable in his field, and he really does go beyond the scope of the contract.....I feel like I got more than I paid for! Communication is key to maintaining happy clients, Brett was very responsive and knowledgeable in every situation. Thanks again for the great experience Brett.....I will recommend you to people needing your services.

Justin Fitzhugh

AWESOME is my one word for Brett. The website he created for me is amazing and I have had several individuals comment on how easy it is to navigate through and the simplicity, yet great look it has to it. Brett is very creative and great to work with. Working with him was so easy and it was like he read my mind on what I wanted. THANK YOU!

Sandra Haugo

I appreciate quite a few things about Nextfly and their web design process. Most importantly, they are easy to work with, quick and helpful. The design of my webpage is fantastic. I recommend them highly.

Mark Worthley

Nextfly is in the process of redesigning our web site. I am very impressed with the quality of work performed byh Brett! His expertise with Web site design and logistics has been very helpful. Great to work with!

Karen Busse

I would like to thank Brett Beck with Nextfly Communications for the quick service he and his staff provided. We Lewis Equipment Rental “D-B-A Pink Pots would like to note that Brett was easy to work with throughout the job. I would recommend them highly.

Rachel Lewis

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