Content Writing

What is Content

Content includes a lot of different elements. It includes any text, photos, video, or audio that appears on a webpage. The key a great website is to fill it with strategic content; content with a purpose.

Purpose of content:

  • To inform customers on your products and services, or your industry
  • To persuade customers to do something, whether it’s to make a purchase, sign up for a newsletter, or share something
  • To entertain an audience

Why Content Matters

A site’s content is an opportunity for you to connect with your customers and provide more them with up-to-date information. It’s not enough to build a website, you need to fill it with relevant and engaging content.

Despite what most people think, content needs to be updated regularly. When people come to your site, they expect new copy that’s relevant to them.

One of the most important aspects of content is making sure it’s up to date. Fresh content on a website will keep users coming back. Your website is your company’s first impression for most consumers, so your website should be updated with new content often to keep coming back.

What Well-Written Content Can Do For You

Provide information to your customer- Your customer came to your website for a reason. Content is your opportunity to provide more information about products and services you offer. The more information you can provide a potential customer, the more confident they will feel in you and your business’ abilities.

Differentiate yourself from your competitors- Your website is all about you and what you can do. This is your chance to build your reputation as an industry leader. If a customer is faced with two equal products, they’re more likely to go with the product that has more content about it. Your content can be descriptions, anecdotes, testimonials, anything that helps sell the product.

IContent helps increase search engine rankingncrease Search Result Ranking- Optimizing your web content with keywords can greatly improve your ranking in search engine results. When we write SEO friendly content, that doesn’t mean we only write for search engines. The copywriting specialists at NEXTFLY write relevant content that is still engaging your customers. At the end of the day, people are the ones reading your content. We aim to write content that is easy for your customers to read, but also attract the attention of search engines.

Decreased bounce rates- When your site has relevant content, visitors are more likely to find your website through search engines (see above), and stay on your page longer. When a user comes to a new page, they spend an average of 5.9 seconds scanning content. That’s less than 6 seconds to impress them with organized, attractive, and informative content. A site that is is filled with well-written content will keep your customers engaged and on your site.

Create a call to action– You got someone to your site, now what? Calls to action ask the user to complete a task. Depending on your site, this action could be anything from asking them to sign up for a trial, clicking a link to read more about a product, or contacting you for more information. Having content written based on your call to action makes the user more likely to act.

Why NEXTFLY

NEXTFLY works with you to write optimized content for your website. We understand the delicate balance of writing for people and for search engines. Here’s what you can expect from NEXTFLY’s copywriting services:

  • Consistent content throughout your entire site
  • Interesting and engaging content promoting your business
  • Seamless copy throughout your site- no one will know a third party was involved
  • Search engine optimized content
  • Copy that’s free of grammatical and spelling errors

Let us do the writing so you can do what you do best- running your business!


Or, Call us -> 317-219-3111


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Testimonials

I really can't say enough good about this company. I hired them to do a website for my company, Healthy Pelvis Healthy Core. It is a well done website, and my clients consistently report it is easy to navigate, aesthetically pleasing, and very user friendly. I also consistently hear the words classy and professional when my clients come to me from my website. Andy Heiser, my contact, was uber responsive to any questions and concerns. I was weary of time constraints, and I found Andy was usually waiting on me because the company had rapid task turn around times during the development process. They worked responsively to create the look I wanted, gave me multiple options at every step of the way, and trained me in how to update the website on my own. Even after the website launched, they have been an available resource and offer very reasonable rates for any major changes I have requested. I had originally hired a different, independent person to do my website. The person delayed and delayed and couldn't deliver a reasonable product. Nextfly was competitively priced relative to other professional website companies and delivered on every promise. Feel free to contact me via my website if you need any references for this company. They are the real deal.

Nari Clemens

Working with Andy and Julie was great. There attention to detail and ability to help me with my site was the best I could have hoped for. Also, their follow up service was even better! They are always willing to help!

Darrell Dolan

I have been working with Nextfly on web design for my Indianapolis based company, 15tofit.com for about 3 years now. I’ve been very happy with their service. A couple of different times I’ve had unexpected T.V. appearances where I needed work done on 15 to Fit with less than 24 hrs. notice and Nextfly delivered. They were able to make the changes quickly and without complaint or ridiculous charges. I liked what they did for my Indianapolis web design for Indianapolis Pilates by 15 to Fit so much, that I hired them to design and optimize my national and international web-site Go Mom Fitness.com. My goal was to have a website that was worthy of national level press. Brett accomplished this goal and designed a beautiful, colorful site that is easy-to-navigate for my customers. He really listened to my input about what I wanted and created it in a timely fashion. He actually emailed me repeatedly to get things moving along faster. All of these great results for literally ¼ of the price of the other web design companies I interviewed. I’m definitely happy I choose Nextfly Communications for both the Indianapolis web design of 15 to fit and the national level Go Mom Fitness site.

Patrea Aeschliman, 15tofit.com

I have been working with Julie for over a year now and would like to take this opportunity to say how pleased I am with her work and what a pleasure she is to work with. Julie always goes above and beyond the call of duty. Her response time is on the spot! Thanks Nextfly for letting Julie handle my account and Julie you are the BEST!!! :)

Tina Couch

“Brett Beck of Nextfly Communications created a rich Web site to publicize and sell The Dome in the Valley: The History and Rebirth of the West Baden Springs Hotel, which I recently published. Brett quickly understood my unique needs, guided me through the requirements of Web design and Web hosting, and professionally crafted a site that very effectively meets those needs. I have no hesitation strongly recommending Brett and Nextfly to anyone looking for Web site development or Web hosting. I know you will be pleased with your selection. James M. Vaughn, Author/Publisher The Dome in the Valley: The History and Rebirth of the West Baden Springs Hotel www.domeinthevalley.com”

James M. Vaughn

I would like to thank Brett Beck with Nextfly Communications for the quick service he and his staff provided. We Lewis Equipment Rental “D-B-A Pink Pots would like to note that Brett was easy to work with throughout the job. I would recommend them highly.

Rachel Lewis

Working with Nextfly has been a treat! Their response time, vision and training is better than I could have ever hoped for in a web partner. Julie is a rockstar when it comes to support, training, and responsiveness! We are thrilled to be using them and look forward to working with them long term!

Kyndra Packard, Marketshare Financial

Brett has been a client of mine for over three years. He is a dynamic entrepeneur with excellent business sense. He has really grown Nextfly and has it poised for great things!

John Delucia

Nextfly Communications is Awesome! I have had an online skin care company for three years now. I have had so many problems with the companies that I've hired in the past to help me get my business up and running online. I've been through it all, to long to list here. I knew that I needed to start over but at this point trusted NO ONE. It was so difficult because you would think that business to business people would have some respect for each other but that is not what I've discovered. They all were really friendly and helpful until they received payment and then everything changed. Attitude and everything. I got on Google and did a search for Internet hosting companies - I found a lot and interviewed a lot of companies. When I called Nextfly and spoke with Brett, he was so helpful, informative and reassuring, without being pushy. I didn't say yes right away because I still trusted no one and didn't want to give money away yet another time. I went back over everyone again - and then I made my decision to go with Brett and Nextfly. What a great decision! Brett has been nothing short of fabulous! Like the breath of fresh air that I have been needing! He has made sure that I have a safe and secure website that I can feel confident about my customers ordering their much loved products! I had three other companies say that they were going to do the same thing and they did nothing! Not only did I pay them for their so called services, but because they didn't set me up correctly, where my shopping cart didn't work right, I lost a lot of money in sales. I highly recommend Nextfly Communications for anyone who needs services such as these. Brett makes sure that every problem is solved. I've literally given him lists of my concerns and he goes right down the list, one at a time and fixes each one. Sorry this is such a long "rave" but I feel that Brett and Nextfly deserve it because people are really quick to complain but slow to praise - so thank you very much Brett and Nextfly!!! I am looking forward to a longlasting and profitable relationship! Veronica Chouinard-evenbetterskincare.com.

Veronica Chouinard - evenbetterskincare.com

We worked with Nextfly to completely update and overhaul our company's website to a much more modern design. We couldn't be happier with the overall design and execution of the site! They listened to all of our ideas then really took them to the next level. Very innovative ideas that really made our website stick out from the competition. Always responsive and easy to work with and I highly recommend them!

Jeremy VIP Tooling

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