Content Writing

What is Content

Content includes a lot of different elements. It includes any text, photos, video, or audio that appears on a webpage. The key a great website is to fill it with strategic content; content with a purpose.

Purpose of content:

  • To inform customers on your products and services, or your industry
  • To persuade customers to do something, whether it’s to make a purchase, sign up for a newsletter, or share something
  • To entertain an audience

Why Content Matters

A site’s content is an opportunity for you to connect with your customers and provide more them with up-to-date information. It’s not enough to build a website, you need to fill it with relevant and engaging content.

Despite what most people think, content needs to be updated regularly. When people come to your site, they expect new copy that’s relevant to them.

One of the most important aspects of content is making sure it’s up to date. Fresh content on a website will keep users coming back. Your website is your company’s first impression for most consumers, so your website should be updated with new content often to keep coming back.

What Well-Written Content Can Do For You

Provide information to your customer- Your customer came to your website for a reason. Content is your opportunity to provide more information about products and services you offer. The more information you can provide a potential customer, the more confident they will feel in you and your business’ abilities.

Differentiate yourself from your competitors- Your website is all about you and what you can do. This is your chance to build your reputation as an industry leader. If a customer is faced with two equal products, they’re more likely to go with the product that has more content about it. Your content can be descriptions, anecdotes, testimonials, anything that helps sell the product.

IContent helps increase search engine rankingncrease Search Result Ranking- Optimizing your web content with keywords can greatly improve your ranking in search engine results. When we write SEO friendly content, that doesn’t mean we only write for search engines. The copywriting specialists at NEXTFLY write relevant content that is still engaging your customers. At the end of the day, people are the ones reading your content. We aim to write content that is easy for your customers to read, but also attract the attention of search engines.

Decreased bounce rates- When your site has relevant content, visitors are more likely to find your website through search engines (see above), and stay on your page longer. When a user comes to a new page, they spend an average of 5.9 seconds scanning content. That’s less than 6 seconds to impress them with organized, attractive, and informative content. A site that is is filled with well-written content will keep your customers engaged and on your site.

Create a call to action– You got someone to your site, now what? Calls to action ask the user to complete a task. Depending on your site, this action could be anything from asking them to sign up for a trial, clicking a link to read more about a product, or contacting you for more information. Having content written based on your call to action makes the user more likely to act.

Why NEXTFLY

NEXTFLY works with you to write optimized content for your website. We understand the delicate balance of writing for people and for search engines. Here’s what you can expect from NEXTFLY’s copywriting services:

  • Consistent content throughout your entire site
  • Interesting and engaging content promoting your business
  • Seamless copy throughout your site- no one will know a third party was involved
  • Search engine optimized content
  • Copy that’s free of grammatical and spelling errors

Let us do the writing so you can do what you do best- running your business!


Or, Call us -> 317-219-3111


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Testimonials

I have been working with Nextfly on web design for my Indianapolis based company, 15tofit.com for about 3 years now. I’ve been very happy with their service. A couple of different times I’ve had unexpected T.V. appearances where I needed work done on 15 to Fit with less than 24 hrs. notice and Nextfly delivered. They were able to make the changes quickly and without complaint or ridiculous charges. I liked what they did for my Indianapolis web design for Indianapolis Pilates by 15 to Fit so much, that I hired them to design and optimize my national and international web-site Go Mom Fitness.com. My goal was to have a website that was worthy of national level press. Brett accomplished this goal and designed a beautiful, colorful site that is easy-to-navigate for my customers. He really listened to my input about what I wanted and created it in a timely fashion. He actually emailed me repeatedly to get things moving along faster. All of these great results for literally ¼ of the price of the other web design companies I interviewed. I’m definitely happy I choose Nextfly Communications for both the Indianapolis web design of 15 to fit and the national level Go Mom Fitness site.

Patrea Aeschliman, 15tofit.com

We used Brett Beck and Nextfly Communications for our family plumbing business. I was unsure and overwhelmed on where to begin with a web site, he stepped in and provided all the support needed. We are very pleased with the product and service. We have trust in Brett and look forward to working with him in the future. Best described as Top Notch in service and results.

Dawn Skene

Brett has been a client of mine for over three years. He is a dynamic entrepeneur with excellent business sense. He has really grown Nextfly and has it poised for great things!

John Delucia

When I asked Brett & Julie to give our outdated website an overhaul, they went beyond my expectations. The new design is not only innovative, but easy to navigate. Thank you! Nextfly is more than a web design company; they have helped us enhance our digital presence with ideas and recommendations. I’d like to extend a special thanks to Julie for her patience and guidance as I continue to learn the ropes of digital marketing in my new role. She’s been fun to work with! Stacia Matthews, Public Relations Manager, Indiana Spine Group

Stacia Matthews

I really can't say enough good about this company. I hired them to do a website for my company, Healthy Pelvis Healthy Core. It is a well done website, and my clients consistently report it is easy to navigate, aesthetically pleasing, and very user friendly. I also consistently hear the words classy and professional when my clients come to me from my website. Andy Heiser, my contact, was uber responsive to any questions and concerns. I was weary of time constraints, and I found Andy was usually waiting on me because the company had rapid task turn around times during the development process. They worked responsively to create the look I wanted, gave me multiple options at every step of the way, and trained me in how to update the website on my own. Even after the website launched, they have been an available resource and offer very reasonable rates for any major changes I have requested. I had originally hired a different, independent person to do my website. The person delayed and delayed and couldn't deliver a reasonable product. Nextfly was competitively priced relative to other professional website companies and delivered on every promise. Feel free to contact me via my website if you need any references for this company. They are the real deal.

Nari Clemens

I want to thank Jason Rasnake at NextFly for the AMAZING work he did on my webpage. He was able to work quickly and make changes when I would call him with a new idea. He is very friendly and helpful. Jason has a lot of talent and would definitely recommend him. Thank you!!

Race

Using Nextfly has been the best decision we’ve made in regards to our online presence. They know exactly what they are doing and their experience really shows! Julie and Brett have been patient with us through all of our questions, revisions, training, etc. None of us are too well versed in website building, but we knew what we wanted in the end. Nextfly made that happen for us!!! They really made the whole process a breeze and we are very happy with their work and continued support.

Cheryl Hunt

We worked with Nextfly to completely update and overhaul our company's website to a much more modern design. We couldn't be happier with the overall design and execution of the site! They listened to all of our ideas then really took them to the next level. Very innovative ideas that really made our website stick out from the competition. Always responsive and easy to work with and I highly recommend them!

Jeremy VIP Tooling

Andrew comes prepared can answer questions is on time and follows up his can assist anyone at any level.

Jim Nelson

I came to NextFly with a very vague, I-need-my-website-to-look-more-professional requirement. Julie took on the challenge, and after a meeting, a few phone calls, and a few emails over the course of a few weeks, I was back in the NextFly office seeing my new website and getting trained. Julie and NextFly provided super service, they were super helpful, and they made it super easy to move to my new web "home". In the (now) three weeks since launch, I've received literally dozens of complements about my new website! I couldn't be happier with the work from Julie and the NextFly team!

Doug Tedder, Tedder Consulting

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