Content Writing

What is Content

Content includes a lot of different elements. It includes any text, photos, video, or audio that appears on a webpage. The key a great website is to fill it with strategic content; content with a purpose.

Purpose of content:

  • To inform customers on your products and services, or your industry
  • To persuade customers to do something, whether it’s to make a purchase, sign up for a newsletter, or share something
  • To entertain an audience

Why Content Matters

A site’s content is an opportunity for you to connect with your customers and provide more them with up-to-date information. It’s not enough to build a website, you need to fill it with relevant and engaging content.

Despite what most people think, content needs to be updated regularly. When people come to your site, they expect new copy that’s relevant to them.

One of the most important aspects of content is making sure it’s up to date. Fresh content on a website will keep users coming back. Your website is your company’s first impression for most consumers, so your website should be updated with new content often to keep coming back.

What Well-Written Content Can Do For You

Provide information to your customer- Your customer came to your website for a reason. Content is your opportunity to provide more information about products and services you offer. The more information you can provide a potential customer, the more confident they will feel in you and your business’ abilities.

Differentiate yourself from your competitors- Your website is all about you and what you can do. This is your chance to build your reputation as an industry leader. If a customer is faced with two equal products, they’re more likely to go with the product that has more content about it. Your content can be descriptions, anecdotes, testimonials, anything that helps sell the product.

IContent helps increase search engine rankingncrease Search Result Ranking- Optimizing your web content with keywords can greatly improve your ranking in search engine results. When we write SEO friendly content, that doesn’t mean we only write for search engines. The copywriting specialists at NEXTFLY write relevant content that is still engaging your customers. At the end of the day, people are the ones reading your content. We aim to write content that is easy for your customers to read, but also attract the attention of search engines.

Decreased bounce rates- When your site has relevant content, visitors are more likely to find your website through search engines (see above), and stay on your page longer. When a user comes to a new page, they spend an average of 5.9 seconds scanning content. That’s less than 6 seconds to impress them with organized, attractive, and informative content. A site that is is filled with well-written content will keep your customers engaged and on your site.

Create a call to action– You got someone to your site, now what? Calls to action ask the user to complete a task. Depending on your site, this action could be anything from asking them to sign up for a trial, clicking a link to read more about a product, or contacting you for more information. Having content written based on your call to action makes the user more likely to act.

Why NEXTFLY

NEXTFLY works with you to write optimized content for your website. We understand the delicate balance of writing for people and for search engines. Here’s what you can expect from NEXTFLY’s copywriting services:

  • Consistent content throughout your entire site
  • Interesting and engaging content promoting your business
  • Seamless copy throughout your site- no one will know a third party was involved
  • Search engine optimized content
  • Copy that’s free of grammatical and spelling errors

Let us do the writing so you can do what you do best- running your business!


Or, Call us -> 317-219-3111


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Using Nextfly has been the best decision we’ve made in regards to our online presence. They know exactly what they are doing and their experience really shows! Julie and Brett have been patient with us through all of our questions, revisions, training, etc. None of us are too well versed in website building, but we knew what we wanted in the end. Nextfly made that happen for us!!! They really made the whole process a breeze and we are very happy with their work and continued support.

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Nextfly has been great a great vendor for us. Website designs have always been sharp and user friendly. They have developed 2 sites for us. For us to use an outfit twice, means they have talent. They also have delivered on SEO services.

Tony

Nextfly is an excellent company to help build a website. They explain everything step by step in ways that anyone can understand. Their pricing is very competitive with other companies and they do not try to add in any hidden fees. What you see is what you get with Nextfly. They are a breath of fresh air in the business world!

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NEXTFLY is an amazing website company. What could be a daunting process was made smooth and timely by Andy Heiser and the rest of the NEXTFLY staff. And the results were fantastic!!!

Gina

Brett at Nextfly has been nothing but helpful. I have emailed at unsociable hours as issues or questions arise at work and he has always responded and helped within minutes. He is extemeley professional and would recommend Nextfly without hesitation.

Melanie Walker

We are really pleased how much traffic we are getting from the website! We also have been getting a lot of compliments on our site from customers. We love it!!

Erin

Nextfly Communications custom built an auction website for my new business. The process was simple, straightforward, and very professional throughout. Brett went above and beyond to make sure the site functioned properly and that we were satisfied. I can't begin to describe how happy I am with the results. I can't imagine anyone else but Nextfly to build a website and provide their service throughout!

Adam Moss

Andy coordinated the re-vamp of my web site and it turned out GREAT. He knew his stuff; made it easy to make decisions, and gave me a very professional look, on my schedule. I would recommend him to anyone looking for creative IT products and services.

John Bennett

I appreciate quite a few things about Nextfly and their web design process. Most importantly, they are easy to work with, quick and helpful. The design of my webpage is fantastic. I recommend them highly.

Mark Worthley

It is my pleasure to recommend Brett Beck for web design and technology assistance. Brett has a very professional business approach; conducting background research, with clear contracting, and reliable delivery of services. Brett communicates technical aspects in a user-friendly manner, so that our finished website met our objectives. During the process, he updated us frequently and provided opportunities to make changes. Brett was able to create a website with a clean, simple appeal, with the back end technical specifications. Our company was very satisfied with Brett’s services and fully intends to work with him again.

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