Content Writing

What is Content

Content includes a lot of different elements. It includes any text, photos, video, or audio that appears on a webpage. The key a great website is to fill it with strategic content; content with a purpose.

Purpose of content:

  • To inform customers on your products and services, or your industry
  • To persuade customers to do something, whether it’s to make a purchase, sign up for a newsletter, or share something
  • To entertain an audience

Why Content Matters

A site’s content is an opportunity for you to connect with your customers and provide more them with up-to-date information. It’s not enough to build a website, you need to fill it with relevant and engaging content.

Despite what most people think, content needs to be updated regularly. When people come to your site, they expect new copy that’s relevant to them.

One of the most important aspects of content is making sure it’s up to date. Fresh content on a website will keep users coming back. Your website is your company’s first impression for most consumers, so your website should be updated with new content often to keep coming back.

What Well-Written Content Can Do For You

Provide information to your customer- Your customer came to your website for a reason. Content is your opportunity to provide more information about products and services you offer. The more information you can provide a potential customer, the more confident they will feel in you and your business’ abilities.

Differentiate yourself from your competitors- Your website is all about you and what you can do. This is your chance to build your reputation as an industry leader. If a customer is faced with two equal products, they’re more likely to go with the product that has more content about it. Your content can be descriptions, anecdotes, testimonials, anything that helps sell the product.

IContent helps increase search engine rankingncrease Search Result Ranking- Optimizing your web content with keywords can greatly improve your ranking in search engine results. When we write SEO friendly content, that doesn’t mean we only write for search engines. The copywriting specialists at NEXTFLY write relevant content that is still engaging your customers. At the end of the day, people are the ones reading your content. We aim to write content that is easy for your customers to read, but also attract the attention of search engines.

Decreased bounce rates- When your site has relevant content, visitors are more likely to find your website through search engines (see above), and stay on your page longer. When a user comes to a new page, they spend an average of 5.9 seconds scanning content. That’s less than 6 seconds to impress them with organized, attractive, and informative content. A site that is is filled with well-written content will keep your customers engaged and on your site.

Create a call to action– You got someone to your site, now what? Calls to action ask the user to complete a task. Depending on your site, this action could be anything from asking them to sign up for a trial, clicking a link to read more about a product, or contacting you for more information. Having content written based on your call to action makes the user more likely to act.

Why NEXTFLY

NEXTFLY works with you to write optimized content for your website. We understand the delicate balance of writing for people and for search engines. Here’s what you can expect from NEXTFLY’s copywriting services:

  • Consistent content throughout your entire site
  • Interesting and engaging content promoting your business
  • Seamless copy throughout your site- no one will know a third party was involved
  • Search engine optimized content
  • Copy that’s free of grammatical and spelling errors

Let us do the writing so you can do what you do best- running your business!


Or, Call us -> 317-219-3111


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Testimonials

Brett has been a client of mine for over three years. He is a dynamic entrepeneur with excellent business sense. He has really grown Nextfly and has it poised for great things!

John Delucia

Brett and his company, NEXTFLY, have surpassed all our expectations in the development of the firm's new web page with the speed, efficiency, technological savvy and patience exhibited throughout the build process. Brett sat down with us personally and met every deadline outlined during our initial meeting. We recommend this company to anyone, particularly the small business owner, looking to enhance their company's digital presence.

Julie Ladendorf Law

Working with Andy and Julie was great. There attention to detail and ability to help me with my site was the best I could have hoped for. Also, their follow up service was even better! They are always willing to help!

Darrell Dolan

I met with four companies to discuss redoing my web page and logo but chose Nextfly Communications because the presentation was understandable and I didn't sense any hidden prices. It turned out to be a great decision as everything was completed within 30 days, the products were awesome and the customer service was outstanding. Jason was a pleasure to work with as my development consultant. He was great at making suggestions to improve the website and the logo plus never made me feel guilty about asking for even minor changes. The prices were reasonable to include the optional monthly maintenance fee to help keep my services optimized. I will definitely refer Nextfly Communications to my business colleagues, family and friends!

Jan Crews, Vallube

Nextfly is an excellent company to help build a website. They explain everything step by step in ways that anyone can understand. Their pricing is very competitive with other companies and they do not try to add in any hidden fees. What you see is what you get with Nextfly. They are a breath of fresh air in the business world!

Kathryn

Brett is a top notch professional in the web site design industry. He produces great work. His designs are creative, but at the same time maintain a high degree of functionality. He delivers excellent work at a very reasonable price and I would certainly recommend him to anyone seeking a very strong web presence.

Jon Knight - Primary Residential Mortgage

I work for a small law firm that was in need of an updated website. I reached out to Brett and Nextfly and I could not have been more happy. He answers any and all questions that I have. He is always available and always responds promptly to my concerns. The website looks great and we are very pleased. Thanks Nextfly for being such a joy to work with.

Jessica H.

Nextfly is in the process of redesigning our web site. I am very impressed with the quality of work performed byh Brett! His expertise with Web site design and logistics has been very helpful. Great to work with!

Karen Busse

Brett, I wanted to thank you for the great job you have done on the http://www.amalgaway.com/ WEB site. We have had many complements on the simplicity and functionality of our site. You have also greatly enhanced our position on both the major search engines. I do not know how you did it but you eliminated all the Spam orders we used to get in the past. This one point has saved us time and money because even when we suspected they were bogus orders we had to chase them down. Thanks again you have been a great asset to Amalgaway.

Jerry Jensen, Amalgaway

Thanks so much for another great job with my recent re-design. Your web development services were again, excellent as usual. You make the process involved in so painless and the results are always spectacular. I've been receiving rave reviews from my established clients and repeat business from new customers has been terrific. It's a no-brainer: I will be referring others to you for all of their web development needs.

Deborah K.

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