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Halcomb Singler, LLP Case Study

We’ve had the opportunity to work with some great clients over the years! Take a look at the work we did for Halcomb Singler, LLP.

The Client

Halcomb Singler, LLP is a law firm focusing on Chapter 7 & 13 Bankruptcies, Estate Planning, Probate, Personal Injuries, Real Estate, Litigations, Wills, Trusts, and Guardianships.

They were a new law firm in the need of new clients and needed help from NEXTFLY to increase traffic to their website.

Although they had a decently new website, the look was outdated and didn’t have the functionality their users needed to navigate the site easily. Gregory Halcomb and Erika Singler emphasized the need for something that was clean and easy to navigate, but also something that showcase the close relationships they build with their clients while working with them.

What They Wanted

When Nextfly built a plan for Halcomb Singler, we focused on providing them the following services:

• A website redesign that was more modern and easier to navigate
• A website design that was easy to use on a mobile phone or tablet
• Re-optimizing  the website to increase traffic to their website by being found organically in their specialized practice areas

Content Management System Conversion

Our first step was to convert their existing site to a Content Management System design. With a CMS design, Gegory Halcomb and Erika Singler were able to add their own content quickly and easily and make tweaks to the design both during the design process and after the project was completed.  Using a CMS platform allows the owner of the site to quickly and easily add their own content to the site.

This was the perfect solution for Halcomb Singler, LLP. Their associates wanted to add their own content to the site without using the hassle of using code to format the content.

Search Engine Optimization (SEO)

After we converted the site to CMS, our next step was to optimize their existing content. Why? Optimized content helps websites rank better with search engines, earning them a higher position in search results. We worked with Halcomb Singler, LLP to identify keywords and search terms and then used those terms to optimize the content.

Website Redesign

After the converting to CMS and optimizing the site, Halcomb Singler, LLP decided they wanted a full redesign of their site. They were looking for a more functional design that allowed their users to navigate throughout the site easily and intuitively. So that’s what we did. We designed their new site, still using CMS, to better meet their visitors’ needs.

The new site utilized new navigational methods that were more intuitive and natural, making it easy for the user to find the pages and information they needed. Our next step was to optimize the content to position the Halcomb Singler, LLP site higher on search engine results with keyword optimization and link building.

To find more information about our optimization services click here.


After the redesign, Halcomb Singler, LLP provided new content for us to optimize. We researched keywords and specific search phrases that people were using to find the legal services that they provided.

We again optimized the content that Halcomb Singler, LLP provided to improve their search ranking. As another way to improve their ranking, we built links across the web.

When a search engine ranks a page, part of what they take into consideration is the number of links to page. Links from popular sites will earn a higher ranking while links from sites that are deemed “spam” will decrease a pages ranking.

To find more information about our optimization services click here.

Responsive Design

Web traffic originating from mobile devices is rising everyday, so a clean and easily navigable site on mobile devices was a must for Halcomb Singler LLC’s new design.

Consumers want information at their fingertips, and viewers who cannot view a site from their phone have the potential to go to another business. To keep viewers on the webpage we responsively scaled the site information making it easily attainable on any device.

To find more information about our responsive design services click here.

The ResultsAfter the redesign and content optimization, Halcomb Singler, LLP increased the number of visitors to their site by 58%. Their site was also appearing on the first page for searches in their practice areas including the following:

1. Carmel Bankruptcy Attorney
2. Zionsville Bankruptcy Attorney
3.  Probate Attorney Indianapolis

With the services sections on the homepage, it was easy for website visitors to navigate through Halcomb Singler’s practice areas without having to search throughout the website.

In addition to their law services being highlighted, with the new website design we made their phone number and contact form a main focal point in the design. Now, users to the website have immediate access to email or call attorneys Gregory Halcomb and Erika Singler.

With their new responsive mobile design, Halcomb Singler was able to provide an ease-of-use for the approximated 42% of mobile users that come to the site. Through an easier navigation menu and a highlighted phone number, mobile users could find the information they needed immediately rather than having to zoom in and out of their phone to work their way around the website.

Customer Testimonial

“When my law firm needed to update its website we turned to Nextfly. Andrew at Nextfly was great at explaining his thoughts for our new website without getting overly technical, which we appreciated. More importantly, when we had questions about our site Nextfly was always quick to respond and very helpful. We were very pleased with our new website and have since used the company both to optimize our website and to create a mobile website. Whenever a friend opens a new business I send them to Nextfly because I know Nextfly will take great care of them, charge a reasonable fee, and produce excellent results.”

— Erika Singler, Partner, Halcomb Singler LLC

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