What if I said buying email lists, physical advertising space, and outbound marketing tactics are not as effective as your Facebook page? The age of buying advertising space and praying that you get a return is turning to the digital age as inbound marketing continues to grow. More companies believe that investing in social content is valuable and are turning to inbound marketing. So you might be wondering, what is inbound marketing and how can my company utilize this? Let’s break it down.
What is Inbound Marketing?
First, let’s start with answering the question of what is inbound marketing. Rick Brunes, HubSpot blog writer, says, “Inbound marketing is marketing focused on getting found by customers.”
By this, he means people want to find media that interest them. Users are actively seeking content, whether it’s through Facebook, Twitter, Online articles, or videos. If someone has an interest, that person will actively seek to fulfill the need of that interest.
Inbound marketers recognize this need and have adapted to get their messages seen. Businesses now make content-rich videos. Instead of buying print publication advertisements, businesses and companies now create their own blogs where people can subscribe to likable content. Instead of promoting messages to large segmented audiences with massive amounts of exposure, inbound markets are finding high-quality customers who will retain information based on their interests.
What are the major roles in inbound marketing?
- Content Creation: Content that is specifically created towards user interest based on questions and needs. The best way to utilize content creation is to spread your message as far as you can through tweets, shares, forum posts, and blogs. The farther your messages reach the more opportunities you have to turn new visitors into repeat visitors.
- Lifestyle recognition: You need to realize that not everyone will like your company or what you have to say from time to time. Don’t be concerned with low amounts of followers. Two hundred organic followers are worth more to your brand than 1,000 followers who are there to boost your page.
- Become Multi Channeled: By nature, inbound marketing has multiple parts and moving content. Spreading your message through multiple channels allows you to interact with people when and where they want to interact.
- Personalization: After you have established your quality audience, you can specialize and personalize your content to more specific information, like this blog. This post will get read by people like you! Those who want to increase their marketing voice.
What are the key players in inbound marketing?
What does this mean for you?
So now that we have a small grasp on what inbound marketing is, what does this exactly mean for my business. It doesn’t mean everything your currently doing, such as print advertising, billboards and mailing lists, is wrong, but it means that you need to respond and actively search for those who are interested in your voice. This audience will give you a higher return and keep interested customers returning. Inbound marketing is projected to keep growing through 2014 and into 2015 as social media networks continue to expand, so its best to get ahead before your competitors do.
If you’re looking to step up your marketing voice or need help getting started with inbound marketing, Nextfly offers great services that can help your company gain quality followers and users. Whether it’s through optimizing your website with our Search Engine Optimization service or utilizing our skills for your company’s social media, Nextfly can get you going in the right direction. Get in contact with us or call us at 317-219-3111 if your business needs help strengthening your online presence.