Creating User-Intuitive Website Navigation

User-friendly websites act as guides, helping people to find information, products, and services almost without effort. A visitor-friendly website that is easy-to-use allows users to navigate, interact, and achieve their goals quickly and easily, making a digital business into an engaging adventure. An intuitive UX design approach to this would be links that excel in […]

Website Analytics: Google Search Console

colleagues studying website analytics

Studying the analytics for all of the activity happening behind the scenes on your website may not seem exciting, but the possible insights you can discover certainly make it worth doing. Today, we’ll explore Google Search Console, a free website analytics tool, and how it provides key information for your SEO efforts. Google Search Console’s […]

Tim Wellman Joins NEXTFLY®

Hi, my name is Tim Wellman and I’m excited to join the NEXTFLY team as a digital strategy specialist.  I’m a central Indiana native and grew up in Carmel before attending Indiana University in Bloomington. Go Hoosiers! I currently reside in the Broad Ripple neighborhood of north Indy. Before coming to NEXTFLY, I worked for the […]

The Importance of Updating WordPress Plugins

Websites act as the platforms, shops, and gateways that connect businesses with their consumers in the digital world, where the internet is the foundation of contemporary communication, commerce, and networking. Maintaining the security of your website is crucial, regardless of whether you manage a blog, an online store, or a corporate page. One crucial but […]

Creating An SEO-Friendly Website

A Comprehensive Guide to Optimizing Content for Online Success In the competitive world of online marketing, search engine optimization (SEO) plays a crucial role in driving traffic to websites. With millions of websites vying for attention on search engine results pages (SERPs), ensuring that your website is optimized for search engines is essential for success. […]

Using a Keyword Plan to Build Up Your Website

Keyword planning

Having a keyword plan for your content pages and blog is essential for building up your SEO, or search engine optimization, ranking, and your company’s brand. Every month you should be updating your website and the easiest way to do that is by having content pages or a regularly updated blog. Using words that your […]

Website Maintenance: Why is it Important?

website maintenance

Following the launch of a website, continuous dedication to its maintenance is essential to ensure optimal performance, security, and an exceptional user experience. Below, we delve into why regular website maintenance is crucial and the benefits it brings to the digital table. Optimal Performance: The Cornerstone of User Satisfaction Efficient Functionality: Regular maintenance is the […]

Content Writing: Informing or Storytelling?

Content Writing: Informing or Storytelling? Content writing has many different uses. In the world of digital marketing, it can improve your SEO rankings. It is a great way for your customers or clients to get to know more about your company. Content pages and blogs are an excellent way to inform and communicate with your […]