The Importance of “Them” – Online Reviews
There’s really no other way around it, so I’m going to just cut right to the chase. What people are saying about your business online is a pretty big deal. And if you’re not out there listening to the chatter, you could miss something…and it could cost you business. What exactly do you mean, Lindsay? […]
Why Your Web Site Needs Mobile Optimization
First it was websites, and then it was social media. Now we have to do what? I know, we know, you know…you’d think at some point, we’d be up with the technology trend, but honestly, it’s really a game of keep up…and keeping up is what we must do in order to continue to move […]
Content Management Systems = Awesome For You
Don’t lie. You know you want to make your life easier and more efficient in as many avenues as possible. I mean, we’re all busy, right? There is nothing better than going through your day knowing it’s a smooth ride. Well, shouldn’t you feel the same when it comes to managing content for your website? […]
Simple concepts bring successful results in business website design
Ordinary, unfangled theory that makes a lot of sense when it comes to establishing an online business presence: The more you go with simple concepts for your website, the better your results will be. Customers love simplicity. They yearn for simplicity when they’re visiting your website. They look for it and even thrive on it. […]
An internet presence means good business for increasing profit and brand recognition
“Giving my business a presence on the Web was the best move I ever made.” You’ll find this kind of statement often featured in advertising by internet technology companies who have assembled a variety of good-looking models to resemble their own satisfied customers. And they definitely look good. The models representing business owners we see […]
Business website design is not a one-shot deal
Keeping your business website updated and operating efficiently is crucial to establishing a solid, profitable presence online. You don’t stick a website on the side of the Information Superhighway (the good ol’ Web to you and me) like it’s a billboard and expect it to promote your business in an actively profitable way. And yet, […]
Homespun business websites need professional edge to compete
Seems everybody has a son, a brother, cousin or nephew who builds websites on the side. When these relatives design a website for a business or an organization, the owners of these sites think it’s “good enough” as-is. Especially in those instances that someone from a professional web design firm contacts them about updating their […]
Evaluate your own business website by – shhh! – secretly shopping your competition
Every year I do something many of my website colleagues think is a little crazy. I visit the websites of my competitors and I crawl over them at a painstaking pace. I study and privately critique every little nook and cranny on those websites. Then I make purchases from them. Sometimes those purchases are extremely […]