Facebook Takes on Hashtags

Did you notice it, or was it pointed out to you? Wondering what I’m talking about? Hashtags, of course! The infamous Twitter hashtags (#) have now made their way to Facebook! Thank goodness! What does this mean for a Facebook user? Well, one of the biggest advantages of adding hashtags to Facebook is that it provides […]
The Shift of Documentation over Experience

Just recently I stumbled upon a TED Talk given by Ricky Van Veen, co-creator of College Humor, about the future of social media. In the discussion, he talked about the concept that people share content online for one reason and one reason only: Identity creation. What is identity creation? It is how people share things […]
Six Months of Web Designing

Yesterday marked my six-month “anniversary” of working at Nextfly Communications and I’ve learned a lot since I’ve been here. The things I’ve learned haven’t been about web design, specifically, but I’ve also learned a lot about myself. Since I’m a Ball State alum, I figured I’d take over this blog post with Letterman’s famous “Top […]
Social Media Myth 5: Social Media Marketing is a Waste of Time/Money

With so many social media platforms out there, it becomes difficult to keep tabs on everything! Due to this, business owners start asking the question “is this really worth it?” I’m here to tell you it is! In a recent report, the Social Media Examiner questioned 3000+ marketers, who provided very valuable insights about the […]
Social Media Myth 4: If You Put Something as “Private,” it Totally Is.

Privacy is an issue all over the internet. Just last December, Facebook founder Mark Zuckerberg’s sister posted what she thought was a private photo on Facebook and it spread across the internet right after its release. By posting something on social media – you must know that it has the potential to land in the […]
Social Media Myth 3: The More Followers/Fans/Likes, The Better

Many businesses starting out on social media, focus on the number of Facebook likes and Twitter followers – desperately focusing on increasing those numbers. If you do a quick Google search you will discover that there are many companies that offer their unique “services” that offer you hundreds, if not thousands of “real” followers for a small […]
Social Media Myth 2: It’s Okay To Have the Same Content

Managing social media sites is time consuming, especially if you are a small business with not an excessive amount of employees. Often times the owner of a company is the one managing the social media and it gets lost in the shuffle of business meetings and bill writing. In order to continue their online presence, […]
Social Media Myth 1: Be Everywhere!

New social media sites come out all the time. In fact, just this January Twitter launched a new video-sharing mobile application called Vine that has reached 13 million users on the iPhone alone! It is important as a business not to hop on these platforms immediately but to really take the time to think “will this […]