7 Effective Ways to Market Your Business Online

Written by
Lauren Fox

Social Media Marketing

Establishing your brand in our mobilized-generation is extremely important. We all know that social media is great for engaging with current and potential customers and building your brand awareness.  Creating a brand presence on social media starts with creating accounts on many platforms in order to market to the most people in your targeted audience. Some audiences prefer platforms such as Facebook and Twitter, while others prefer Instagram and Pinterest. It is important to define where you should be targeting your audience. From there, maintaining a social presence is important, posting a few times a week with updates, sales, promotions, events, and other things will allow people to feel connected with your company. It could also lead to more potential business. 

Google and Facebook Ads.

Google Ad Campaigns can help attract more customers, reach the right audience at the right time, and are capable of advertising locally and globally. Google allows your business to be found by a certain group of people on Google when they search for you. These ads target customers by getting location, demographics and psychographics. Google Ads help to increase brand awareness, grow sales, and keep your company in the back of consumers minds.

Facebook Ads can target people based on relevancy to a product or service. Since,“1 of every 5 minutes people in the US spend on mobile is on Facebook or Instagram,” source. Facebook has unique ad templates to attract viewers. This makes it easy to get peoples attention and keep them engaged in your business. Facebook is a great way to reach your targeted audience and gather data on who your ads are being viewed by. The data analysis feature on Facebook ads is crucial to understanding how your ads are affecting your business.

Search Engine Optimization

Search Engine Optimization is vital to the success of a website. SEO is how your website is ranked on the web based on what the search engine considers most relevant to users. SEO is the difference between having a website show up to potential clients and having your website buried under hundreds of pages with similar content. It provides the opportunity for the site to have a higher page ranks, therefore be promoted and easier to access. There are many factors that go into SEO such as links, keywords, photos, placement, content and many more. All of these things are necessary when optimizing a website. 

Revamp Your Site

Your businesses first impression is the most important. Potential and current clients should be able to view your website and see that it portrays the services or products you officer. If  it isn’t performing the way it should it can lead to a decrease in sales for your business. On the other hand, maybe it needs a refreshed modern style. Either way, having an updated website can really benefit your business. 

Make Your Site Mobile

Fifty percent of people said that even if they liked a business, they will use them less often if their site isn’t mobile-friendly. That’s a huge chunk of customers you could be losing out on. If a website is not optimized for mobile, people won’t put in the effort to learn about your company. Users using smartphones and tablets expect that your site isn’t broken and is mobile friendly.

Content Marketing

A websites content includes a lot of different things like text, images, videos, and even audio. In order to have a successful website, the content needs to be strategized to fit the purpose of the site.  In most cases, a website is used to connect with potential and existing customers while providing them with information or a service. It is simply not enough to just build a cite, the content is very important. Updating content can be timely and seem unnecessary but it is crucial to keep people coming to your website!

Blog Writing

Blogs give you the opportunity to share your connections and knowledge with the world. Blogs can also help to improve other aspects of your website such as your SEO rankings, social media, followers, and increase traffic to your site. 

Can Nextfly’s Marketing Services Help You Succeed?

Good News, ALL of this can be done by Nextfly. If you have questions about the services above contact a Nextfly representative for more information. We cannot wait to hear from you!

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