Your company’s website is usually the first impression a potential customer has of your brand. With that being said, you want to make sure you are able to make the best first impression possible to encourage them to do business with you. When someone comes to your New Website, you want to reflect a level of professionalism that will show customers that you are a high-quality, reputable company that will be able to handle the needs of your clients.
Redesigning your website can encompass a good amount of work whether it is done by the business owner themselves or a web design company. The best part, however, is that at the end of the process you will have the excitement of a brand-new online presence to showcase what your company can offer.
There are many reasons why you may be looking into a New Website redesign, but here are some of the top reasons:
1. Your site is not mobile-friendly (responsive)
Having a responsive web design allows your new website to display in an adaptable format that fits the screen size of both phones and tablets. Since most people will access your website via their phone’s browser, having a responsive website on today’s internet is paramount. In addition to the user being able to view the website easier when designed for mobile, google search will also rank your site lower if the site is not formatted to display properly on screens other than the desktop. Lastly, when your site is not displayed well on smaller screens you will inevitably lose mobile visitors as they leave your site for another that is easier to navigate from their phones. This will lead to a high bounce rate and in the end, could be affecting your bottom line.
2. Outdated Design
Having an outdated website is one of the top reasons companies choose to go through a redesign. Outdated websites are easy to spot, even by people with zero web development experience. When your site is not displayed well and is noticeably outdated you are most likely losing business as a result. If a consumer is comparing one company to another and one of the two has a noticeably outdated site, they will most likely choose to do business with the company that has a better web presence as that is generally the first impression they have to go off of.
3. Outdated Technology
If your site hasn’t been redesigned for an extremely long time it may still be set up to run on flash technology which is extremely outdated. Besides the site obviously looking dated, search engines will have a difficult time reading the site, causing you to rank lower. The site will also be difficult to access via a mobile device as they were not set up for that technology. For more recently developed sites you still most likely need to update some of the backend technology including but not limited to the WordPress version, PHP, and any applicable plugins.
4. You want to improve your content strategy
Anyone can design a great-looking website, but what really separates your company from your competition is the content and the story you are trying to tell. It is important to regularly refresh the content on your website as the algorithms used in search engine technologies are also constantly evolving. Because of this, what used to impact your search engine ranking 3-5 years ago is completely different than it is today. Again, anyone can build a great website, but if nobody views the site it is like having a beautiful billboard in the middle of a cornfield.
Let Nextfly help bring your website into 2022 today!
The average age of a website is just under 3 years. If your site is older than that, contact us today to schedule a conversation about how we can improve your web presence and give your new website the look and feel you’ve always wanted. Nextfly can also provide a number of different SEO options to make sure the great website you have is getting the most traffic possible. We look forward to speaking with you!