The AFC and NFC Championships were just played yesterday, sending the Denver Broncos off to the Super Bowl to play against the Seattle Seahawks. Before those games were even played many advertisers already started teasing their Super Bowl commercials across the internet.
Much like last year, many advertisers have already launched digital Super Bowl advertising campaigns.
So far I’ve see Bud Light has launched a campaign with the hashtag #UpForWhatever that features Arnold Schwarzenegger, Don Cheadle, comedian/musician Reggie Watts in 15 second clips that make no sense what-so-ever.
Bud Light VP Rob McCarthy said about the ads “Our six Super Bowl ad teasers give viewers a peek behind the curtain, but fans will have to tune-in during the game to see how these seemingly unrelated events form one cohesive story.”
Right now – the teasers aren’t doing their job for me. Am I a part of the target audience? Doubt it. So maybe that’s why the ads miss the mark with me. But I have no desire to tune in to the big game to watch anything that Arnold has to say or do.
The next teaser I’ve seen is the Butterfingers one. In the teaser there is a “Mr. and Mrs. Buttercup” which exists of Peanut Butter and Chocolate. They are attending “Edible Couples Counseling” with the notion that seeing a therapist will give the relationship some excitement.
The only excitement I get from the ad is the idea of eating something surgery since I haven’t had any for two weeks and I’m about to lose my mind. Besides that, the ad is not cutting it.
One advertiser that never fails to deliver the laughs is Doritos. I’m guessing this is simply due to the fact that viewers can vote for their favorite in their annual Super Bowl Commercial Contest.
Check out Doritos’ website and choose wisely. *cough* Time Machine *cough* With the lack of quality coming from other advertisers in their teasers I don’t have much hope for hilarity at this years Super Bowl.
There are 13 days until the big game. Advertisers – time to bring it!