Off-page SEO focuses on increasing the authority of your domain. The goal is to accumulate positive signals and interactions for your brand which can be achieved through brand mentions, positive reviews, links, etc.
Here are a few important off-page SEO strategies that many web development companies ignore and lose out on profitable business.
No amount of SEO can help you if your customers aren’t happy with your product or service. Poor customer service can spell disaster for your brand. It is often the only contact the customer has with your company, and so it is important that they have a positive experience.
With excellent customer service, you are more likely to get repeat business from customers, leading to greater sales and profits. It can also be an excellent source of promotion for your organisation.
Responsive Social Media Presence
Social profiles can help reach a wide range of audience without much effort. Social media presence is a proven way to engage users in real time and increase your audience.
Make sure you have accounts across various popular platforms. Answer any questions your viewers have and respond to their comments in a timely fashion. Deter from robotic responses and constant brand promotion, but focus on genuine interactions.
Make a connection with your end customer community by participating in search forums related to your website and business. Reply to relevant threads, give your suggestions and advice, answer people’s questions and help out in any way you can.
This will keep you connected to the community and help you stay on top of your game by getting valuable feedback from users.
Guest blogging is a great tactic for building a rapport with publishers, editors and influencers online.
You get a platform in front of a well-established community to showcase what your brand and company stand for. It provides a powerful way of building up your reputation and visibility, leading to people wanting more of your content.
Social Bookmarking Sites
Social bookmarking is one of the most popular ways of bringing targeted traffic to your site and most of them have great value in the eyes of search engines, as they are edited by real people.
When you have made your website or blog known in the bookmark community, you can obtain several one-way backlinks if your content is interesting.
Build Connections with Influencers
The ability to create and nurture long lasting relationships with influencers within your niche can prove to be a huge asset for your brand. Influencers have a myriad of fans and followers, not to mention connection with several high-ranking websites.
Search for influencers you can easily connect with and reach out to them via email or any social networking site. It could lead to social shares or contextual links from publishers.
On and off-page SEO strategies work together to improve your search engine ratings and you cannot afford to ignore either of them. Balancing the two will greatly benefit your website in the long run.