When considering the online presence of your company, it is important to put your best foot forward. Nearly everyone that will do business with you will research you first online. How important is it that you look professional and trustworthy? What would a poorly designed / non-modern website say about your business?
In the web design community there are typically 2 forms of sites to build, a custom design, which is built from scratch and can become anything and everything that you have envisioned or a template design. A template is basically a pre-constructed website where your information, pictures and content are plugged in. Templates are typically limited in one form or another. If major changes occur with your business down the road, you may need to purchase another one and start over. Think of a custom site as a custom home with acres of land around it. If you wanted to put in additional square footage, you can. A template would be similar to a track home on a small lot. You can redecorate all you want but you are forced to work within your confines.
Security is another major issue that needs to be addressed. Some of the largest and most popular sites in the world have been hacked by highly motivated no-gooders. If you plan to conduct business through your site, it is of the utmost importance that you put additional security in place. Template websites tend to be much more vulnerable to attack simply because you may own a site design that 1,000 other people own as well. This greatly increases your surface area of vulnerability. If they can hack one, they most likely know how to access all 1,000. A custom site is exactly the opposite. It should be built from scratch and unique in design. This greatly lowers you vulnerability to cyber crime. Even a great custom site can be vulnerable; it is always a good idea to have additional security measures in place. This is especially important in websites where E-commerce is conducted and personal information is collected from your customers.
Here are a few questions that you should ask yourself about your company when shopping for the right website –
We wish you the best of luck in your search for the right website for your business!
“If you don’t have time to do it right, when will you have time to do it over?” – John Wooden