Web Design Trends To Avoid

It’s important to keep up with the latest web design trends. In general, using the latest and greatest web design techniques can make your site look more modern, which can help it attract more visitors. While Web design trends are constantly changing, some come and go really quickly. If you’re not keeping up with the […]

What Makes A Good Logo?

Indianapolis Web Design and branding

A good logo design is so important for a business. It’s the first impression people have of your workplace and it’s a vital part of every business identity kit. A good logo design should complement your company’s brand via a set of basic design principles. When it comes to branding, a great logo is key. […]

Should I Redesign My Website?

redesign my website

Redesign my website? Is it necessary to redesign my website? In short, yes, websites are living documents. There is a need to keep your site updated with content and updated. Studies show consumers only need about 50 milliseconds (or .5 seconds) to decide if they stay or leave your website. Users will also not recommend your business based on […]

What Does Branding Mean?

Strategy

Many people are asking, what does Branding mean? The question seems to bring a little confusion. Many believe it means the name or logo of the business, and while this is partially true, it is not entirely accurate. Branding is more than the name or visual representation of your company. It is the connection that a person makes […]

10 Landing Page Best Practices

Let’s start with the basics: Landing pages are standalone pages on your site that users arrive on when they click links from emails, advertisements, or other websites. They aim to have the user take some action, such as filling out a form or purchase products/services. Landing pages differ from other pages on your site because […]