Building an SEO strategy that is long lasting is actually an easier task than most people consider.
We at Phoenix web design believe that starting off by looking at the company’s current business goals and understanding where and how your strategy can fit is a great tip for beginners out there.
After all, the entire purpose of a strategy is to identify your goals and then work your way towards achieving those goals. In today’s discussion, we are all about building long lasting SEO strategies that are not only acceptable but effective too. Let’s take a look.
Things to Consider Before You Map Out Your Strategy
Before you begin drafting the actual strategy out on paper, learn to enter into the world of the mind gap.
What is a mind gap you may ask? A mind gap is a visual thinking tool.
In other words, it is a basic representation visually of various concepts and connections. Note down any concepts, relationships, and ideas that you can remember and go on from there.
Examples can include the following.
- Any marketing statistics
- Timeline details
- Details about demands of a product
- Details regarding competition
- Details regarding the current industry and its status
- Customer demographics and feedback/wants
- Recent search visibility
Draft out Your Strategy
The next step involves putting down your thoughts to paper. When we say paper, we mean actual documented representation, making use of slides; spreadsheets; Google sheets; and documents on Word.
This way, any edits/revisions made can be clearly identified. When you plan on drafting out your SEO strategy, we think taking the following points into consideration can prove to be effective in the long run.
Always put the client first and understand their perspective-
Before building any strategy, knowing the company’s characteristics is crucial. This involves knowing about the company’s vision.
This way, you’re setting yourself up for success as your strategy will work up, revolving around those certain goals. Other points to take into consideration is knowing what core values the company possesses, what type of leadership is portrayed, and what keeps the company’s drive going.
Understanding the goals
The best way to start is realizing what goals the company intends to achieve and using the SMART strategy can be very effective in this situation.
S- Specific: This represents the why and how of your target. What does the company intend to do and why does it intend to do so.
M- Measurable: This point requires knowing accurate details of the company’s target. Does it intend to make money or does it intend to make 1000 dollars? How many clients does it intend to serve?
A- Achievable: Being achievable means bringing your goals into realization. Make inferences based on previous history of your sales and data.
R- Realistic: Are your targets really achievable? Are there enough resources available?
T- Time bound: This is where deadlines come in handy. Have a reasonable timeline from start to finish where due dates are assigned.
Value your audience
Knowing exactly what your searchers desire is crucial. If you don’t, then it’s just guess-work which can be a risk.
Clicks, estimated search volume or impressions are great ways to know which direction your users are headed in and this sort of feedback should be looked out for. User demographics should also be studied and grouped accordingly.
Study your competition
To succeed, you need to study your competitors very carefully. Taking heed of your competition’s success gives you the chance to learn from their wins and losses. Various tools such as Gleaning through exports gives you an idea about what topics drive traffic. SEMrush allows you to look up a certain website and get an estimate on search visibility.
Understand the presence of roadblocks
Obstacles are a part of life and working your way around those obstacles is what your strategy should be all about. Ask around about historic roadblocks, resource support and the company’s views on short campaigns versus large scale SEO strategies.
In conclusion, it’s important to remember that good strategies take time. A focused plan of action with policies designed towards a particular aim is what will drive you to success.