Is SEM More Effective at Sales than Traditional Marketing?

SEM vs Traditional Marketing

A potential customer recently confided in us, “My CEO thinks you need a ginormous sales team to find customers! He thinks Google and online marketing are basically useless when it comes to land new clients.” As much as we’d like to say that we were aghast, the truth is we have heard that before. There […]

Paid Marketing for Successful Marketing: Yay or Nay?

Paid Search Marketing, or Pay Per Click marketing is when you advertise your products or services within the sponsored listings of a search engine or a partner site. Paid advertisements are placed alongside organic results and are bought rather than earned. Here are a few reasons why web development companies love them so much. First […]

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