Audience Psychology 101: Do You Really need to know them?

If there is one thing that we Phoenix web design people have realized over the years, it’s that knowing your customers inside out is what will help you survive and grow as a business. You must be asking why you have to play therapist when you are already providing an amazing product or service that […]

Optimizing Your Customer Testimonials: Truth or Myth?

As consumers, we don’t trust new businesses and rightly so. When a product does not match up to its claims, it can cost the customer a lot more than the price they pay for it. Phoenix web development companies will tell you this is where testimonials come in. They help provide credibility and establish trust. […]