The world is rapidly shifting towards mobile phones. This is quite evident from the fact that one out of every 4 web search comes from a mobile phone user.

As the mobile usage is growing, the marketers are getting smarter to optimize the mobile sites through implementing the mobile SEO. The mobile SEO is somewhat different from the desktop ones. It is important to understand the difference between how the masses do search on desktop and how it is done on the mobiles.

Today, this Phoenix web design company is going to show you how you can grab a big piece of  mobile traffic!  Let’s discuss the difference between the normal SEO and mobile SEO first.

How mobile SEO is different?

While calculating the ranking of the webpage for the mobile SEO, besides taking into account the links, descriptions, titles, and content, Google takes into account some other things as well such as:

Page Layout

A responsive layout where the page must be rendered properly on the mobile devoid of right and left scrollbars.

Ads Placement

The full page ads are not appropriate for mobiles. This is not liked by t eh people as well as Google. The Google guidelines for the ad replacement must not be violated while utilizing Adsense on your mobile. 

Location

The search results on mobiles are customized to the location of the user, so there is a huge difference between the desktop searches and the mobile ones. The local SEO becomes a key factor here.

Speed

The page loading time is very critical on desktop searches, and it is more on the mobile.

Accessibility

The images, texts, and button must be large enough and accessible so that user does not have to zoom out or in.  

Mobile Optimization for SEO

First of all, you are required to check if your mobile passes a mobile friendly test or not.

Check it from the Google’s Nice tool. The page provides a list of to-do things in case your page does not pass the test. If you pass the test, then focus on improving your website’s mobile user experience. Some of the key options to consider are;

1.    Fix and Improve your Website

The mobile friendliness can always be improved by changing the CSS and HTML theme. For this purpose, you can hire a developer to carry out necessary changes.

2.    Upgrade to a Mobile-friendly Theme

It’s hard to transform a theme to mobile-friendly if it’s not already. It’s better to switch to a mobile theme which is readily available. You can get lots of mobile friendly themes from the WordPress Directory. If you wish to change the theme of your website, then make sure you do not damage the SEO.

3.    Implement Responsive Design

Responsive websites use same pages for mobile and desktop depending on the user’s device and adapt to it perfectly without having to use scroll bar or zoom out or in options to view site content.

Google recommends this approach, and the majority of websites are employing it. In fact, any SEO work which is done on your site for the desktop is also applicable on for mobile SEO.

In case your website is non-mobile friendly then you will have to fix it or convert it into a mobile responsive theme so that you earn the rightful share of mobile traffic.